What Are the Benefits of Local Newspaper
Advertising?

Local newspaper advertising often costs LESS than local TV advertising and Internet
advertising, and can be extremely effective for some demographics. Older people tend to
have more money to spend and are far more likely to read the newspaper every day than
younger people.
Geography

Advertising in a local newspaper ensures your ad will be seen by people in your target
market. Internet advertising is harder to target locally because of the International nature
of the Web.
Function

Printed products are far more tangible and useful to many people than TV advertising.
Hearing about a product or a phone number on a TV commercial may be fleeting and
leave people trying to remember the message. But people can cut out a newspaper ad and
use it when it's convenient to find out more about the business.
Audience Size

While it can be hard to find out exactly how many local people visit a website, you can
find out the exact circulation of the local newspaper. This gives you a better idea about
the size of the audience you are paying for.
Benefits

A newspaper ad will be seen by the newspaper demographic--typically well-educated
people with average to above-average incomes. This is a great demographic to target,
because the people have more disposable income than those in less-educated audiences.
Considerations

A local newspaper will have posted advertising rates, but there is some negotiation room
with smaller newspapers. Talking to the advertising manager or even the publisher may
get you a better deal on your advertising or a larger ad for the price you pay.