Utility programs
designed to
do one thing.
Work.
Street Smart Marketing
Find Out More
Honeywell’s Street Smart Marketing
team is ready to make your program
a success. To achieve your efficiency
and recruitment goals, email
Building.Solutions@Honeywell.com.
Honeywell Building Solutions
Honeywell
1985 Douglas Drive North
Golden Valley, MN 55422-3992
1-800-345-6770, ext. 628
honeywell.com
Recruitment campaigns that lure your customers
Printed on recycled paper containing
10% post-consumer waste.
SL-53-2442
June 2013
© 2013 Honeywell International Inc.
30
years
experience
We’re casting. We’re catching. We’re moving forward.
1.4
million program
participants
recruited
Insight to reach customers. Driven to reach your goals.
Experienced Utility
Program Marketing
Experienced Customer Recruitment
for Demand-Management Programs
Honeywell Street Smart Marketing is ready to assist
enhance your brand and meet your customer
participation goals on time. We provide the kind
Our Capabilities Promote
Total Program Success
Where Our Work Really Shines
with your marketing needs. We offer the resources,
skills and bandwidth needed to effectively connect
of assistance you need to help deliver the results
with customers and help make your energy
you and your stakeholders want to see on your
We have approaches to help recruit participants
programs for more than 30 years, and have more
efficiency programs a success.
program implementation.
for the following types of programs:
than 60 active marketing programs meeting
Street Smart Marketing is a full-service marketing
We’ve also gained our expertise and keen
agency focused solely on marketing programs
customer understanding by managing our own
for utilities. We’re not just a marketing firm —
brand in more than 100 countries with products
we’re experienced utility program marketers who
in more than 39,000 retail locations worldwide.
understand how to help achieve your goals, as
We provide cost-efficient ways to engage your
It’s the kind of recruitment expertise you can put to
• Large commercial
well as the financial impacts of reaching those
customers and help get the results you want
work for your next program.
• Income qualified housing
goals. Our program marketing strategies aim to
from your energy programs.
positively impact your customer satisfaction ratings,
We’ve been successfully marketing utilities’
• Demand response
aggressive goals throughout North America.
• Income qualified
Our experience involves projects in these sectors:
• Energy efficiency
• Residential
• Contractor-based
• Small commercial
• Multi-family
Smart Grid Solutions in North America
Honeywell Utility Customers
30
years
experience
We’re casting. We’re catching. We’re moving forward.
1.4
million program
participants
recruited
Insight to reach customers. Driven to reach your goals.
Experienced Utility
Program Marketing
Experienced Customer Recruitment
for Demand-Management Programs
Honeywell Street Smart Marketing is ready to assist
enhance your brand and meet your customer
participation goals on time. We provide the kind
Our Capabilities Promote
Total Program Success
Where Our Work Really Shines
with your marketing needs. We offer the resources,
skills and bandwidth needed to effectively connect
of assistance you need to help deliver the results
with customers and help make your energy
you and your stakeholders want to see on your
We have approaches to help recruit participants
programs for more than 30 years, and have more
efficiency programs a success.
program implementation.
for the following types of programs:
than 60 active marketing programs meeting
Street Smart Marketing is a full-service marketing
We’ve also gained our expertise and keen
agency focused solely on marketing programs
customer understanding by managing our own
for utilities. We’re not just a marketing firm —
brand in more than 100 countries with products
we’re experienced utility program marketers who
in more than 39,000 retail locations worldwide.
understand how to help achieve your goals, as
We provide cost-efficient ways to engage your
It’s the kind of recruitment expertise you can put to
• Large commercial
well as the financial impacts of reaching those
customers and help get the results you want
work for your next program.
• Income qualified housing
goals. Our program marketing strategies aim to
from your energy programs.
positively impact your customer satisfaction ratings,
We’ve been successfully marketing utilities’
• Demand response
aggressive goals throughout North America.
• Income qualified
Our experience involves projects in these sectors:
• Energy efficiency
• Residential
• Contractor-based
• Small commercial
• Multi-family
Smart Grid Solutions in North America
Honeywell Utility Customers
Full-Spectrum Planning
and Creative Services
How We Get Results
You Set the Goals and
We’ll Help Reel in the Results
The Honeywell Street Smart Marketing team
continually builds on the results of prior campaigns.
We employ learnings from data and analytics
across all of our utility projects to strengthen future
campaigns with high response rates and costeffective strategies and tactics. Your programs
will benefit from this knowledge base.
We’ll also assist in the tracking of campaign
goals through:
• Ongoing monitoring and trend analysis
• Ongoing refinement of tactics as needed
• Detailed reporting on campaign performance
We’ll work closely with you every step of the way
to help you achieve your program goals.
18
Experience Gets Results
• Over 1.4 million utility program participants
recruited in the past three years alone
• Customer satisfaction rates consistently
Designed for Success
Customized Creative Execution
Our marketing successes come from our
Each plan is essentially built specifically for each
unique strategic planning approach:
utility. Our internal staff offers the core capabilities
• Customer segmentation to minimize
cost per lead
above 90 percent
• More than 18 million pieces of direct
mail sent to utility customers annually
• Customer research and surveys
• Key message development to
• Opportunity sizing
motivate end-users
• Digital marketing for:
• Data analysis and customer or
• Over 4 million residential energy
—— Web
geographic assessments to develop
efficiency installations
and drive marketing plans
• More than 1 million load control
• Over 9 million residential customer visits
—— Mobile
—— Email
• Tactic selection based on success
devices installed
of leading-edge and traditional tactics:
• Direct mail
probabilities
• Outbound and inbound telemarketing
• Over 1 million residential energy
• In-store and retail marketing
audits completed
• Community outreach and
grassroots campaigns
We are a team you can count on
to help your programs hit their
participation goals.
• PR and publicity
Business
Objectives
• Mass media
• In-person field sales
• Contractor development programs
Refinements
million pieces
of direct
mail annually
Testing &
Results
A marketing agency focused on your goals.
As of June 2013
Planning
Process
Customer
Insights
Campaign
Development
Full-Spectrum Planning
and Creative Services
How We Get Results
You Set the Goals and
We’ll Help Reel in the Results
The Honeywell Street Smart Marketing team
continually builds on the results of prior campaigns.
We employ learnings from data and analytics
across all of our utility projects to strengthen future
campaigns with high response rates and costeffective strategies and tactics. Your programs
will benefit from this knowledge base.
We’ll also assist in the tracking of campaign
goals through:
• Ongoing monitoring and trend analysis
• Ongoing refinement of tactics as needed
• Detailed reporting on campaign performance
We’ll work closely with you every step of the way
to help you achieve your program goals.
18
Experience Gets Results
• Over 1.4 million utility program participants
recruited in the past three years alone
• Customer satisfaction rates consistently
Designed for Success
Customized Creative Execution
Our marketing successes come from our
Each plan is essentially built specifically for each
unique strategic planning approach:
utility. Our internal staff offers the core capabilities
• Customer segmentation to minimize
cost per lead
above 90 percent
• More than 18 million pieces of direct
mail sent to utility customers annually
• Customer research and surveys
• Key message development to
• Opportunity sizing
motivate end-users
• Digital marketing for:
• Data analysis and customer or
• Over 4 million residential energy
—— Web
geographic assessments to develop
efficiency installations
and drive marketing plans
• More than 1 million load control
• Over 9 million residential customer visits
—— Mobile
—— Email
• Tactic selection based on success
devices installed
of leading-edge and traditional tactics:
• Direct mail
probabilities
• Outbound and inbound telemarketing
• Over 1 million residential energy
• In-store and retail marketing
audits completed
• Community outreach and
grassroots campaigns
We are a team you can count on
to help your programs hit their
participation goals.
• PR and publicity
Business
Objectives
• Mass media
• In-person field sales
• Contractor development programs
Refinements
million pieces
of direct
mail annually
Testing &
Results
A marketing agency focused on your goals.
As of June 2013
Planning
Process
Customer
Insights
Campaign
Development
90
%
customer
satisfaction
Source: Medallia Customer Satisfaction Surveys
Smart marketing requires integrated customer level data.
A Total Solution From Customer
Recruitment to Customer Care
Landing Customers
With Street Smart Marketing
Street Smart Marketing capabilities go beyond
With Street Smart Marketing, your recruitment
Employing Street Smart Marketing for your
We’ve successfully implemented programs
those of traditional marketing agencies. Our
programs will benefit from data-powered:
programs puts the power and presence of
around the globe and use our experience to
customize each opportunity and promote
success for your programs.
in-house call center, direct sales street teams
• Inbound and outbound call center service
Honeywell to work for you. You’ll have the
and sophisticated data management/IT systems
• Personalized customer care emails
experience of a $34 billion company with strong
all come together to create a comprehensive
marketing solution. Our broad spectrum of
capabilities enable us to efficiently move leads
from an initial inquiry to program enrollment, and
ultimately, participation in multiple programs over
time. We can help create a responsive, engaged
customer base for your utility.
• Tightly coordinated program operations
and field delivery teams
• Real-time tracking of marketing
performance metrics
• In-person grassroots outreach by
experienced Street Smart Marketing
field teams
Through our customer data management system,
we capture valuable data at the customer level.
We track contacts made with your customers,
measure the success of outreach campaigns,
understand customer’s individual needs based
on their actual data, capture additional data over
time, and utilize all customer touch points for
cross-marketing opportunities.
• Automated customer satisfaction surveys
• Optimized cross-marketing opportunities
brand recognition in your corner. The broad range
of services we offer make us your one-stop shop
To put Street Smart Marketing to work on
for turnkey program marketing.
your utility’s programs, or for more information,
call 1-800-345-6770, ext. 628 or email
Building.Solutions@Honeywell.com.
90
%
customer
satisfaction
Source: Medallia Customer Satisfaction Surveys
Smart marketing requires integrated customer level data.
A Total Solution From Customer
Recruitment to Customer Care
Landing Customers
With Street Smart Marketing
Street Smart Marketing capabilities go beyond
With Street Smart Marketing, your recruitment
Employing Street Smart Marketing for your
We’ve successfully implemented programs
those of traditional marketing agencies. Our
programs will benefit from data-powered:
programs puts the power and presence of
around the globe and use our experience to
customize each opportunity and promote
success for your programs.
in-house call center, direct sales street teams
• Inbound and outbound call center service
Honeywell to work for you. You’ll have the
and sophisticated data management/IT systems
• Personalized customer care emails
experience of a $34 billion company with strong
all come together to create a comprehensive
marketing solution. Our broad spectrum of
capabilities enable us to efficiently move leads
from an initial inquiry to program enrollment, and
ultimately, participation in multiple programs over
time. We can help create a responsive, engaged
customer base for your utility.
• Tightly coordinated program operations
and field delivery teams
• Real-time tracking of marketing
performance metrics
• In-person grassroots outreach by
experienced Street Smart Marketing
field teams
Through our customer data management system,
we capture valuable data at the customer level.
We track contacts made with your customers,
measure the success of outreach campaigns,
understand customer’s individual needs based
on their actual data, capture additional data over
time, and utilize all customer touch points for
cross-marketing opportunities.
• Automated customer satisfaction surveys
• Optimized cross-marketing opportunities
brand recognition in your corner. The broad range
of services we offer make us your one-stop shop
To put Street Smart Marketing to work on
for turnkey program marketing.
your utility’s programs, or for more information,
call 1-800-345-6770, ext. 628 or email
Building.Solutions@Honeywell.com.
Utility programs
designed to
do one thing.
Work.
Street Smart Marketing
Find Out More
Honeywell’s Street Smart Marketing
team is ready to make your program
a success. To achieve your efficiency
and recruitment goals, email
Building.Solutions@Honeywell.com.
Honeywell Building Solutions
Honeywell
1985 Douglas Drive North
Golden Valley, MN 55422-3992
1-800-345-6770, ext. 628
honeywell.com
Recruitment campaigns that lure your customers
Printed on recycled paper containing
10% post-consumer waste.
SL-53-2442
June 2013
© 2013 Honeywell International Inc.