Welcome to Overview of Business in the
Media and Entertainment Industry
OBM 1000
Block 10: Leading Companies in the
Industry
In this block we’ll take a look at some examples of companies that are among the leaders in their respective sectors
of media and entertainment, and the basic business characteristics that these industry leading companies share.
OBJECTIVE
◆ Discuss the most influential companies and/or
leaders that have shaped the industry
BLOCK 10: LEADING COMPANIES
Company Leaders
The next three slides present a few examples of companies that lead the industry in a variety of media and entertainment sectors, including music, film, television, theater, theme parks,
travel, sports, shopping and the internet.
Only Three Major Labels
◆ Universal Music Group
◆ Sony Music Entertainment
◆ Warner Music Group
BLOCK 10: LEADING COMPANIES
The music industry is dominated by just three ‘major’ groups, each with a variety of sub-labels. Together these three
account for the majority of activity in this industry sector.
AP Images
History of Disneyland:
http://www.youtube.com/watch?v=otpzy2aRYwM
Disney is a media and entertainment conglomerate and an industry leader in many sectors including film, television, theater, travel
& tourism, theme parks and more.
This video link provides an interesting historical perspective of the company’s early years:
•
An additional article on Disney is available to download in the Week 3 Read & View section on FSO
NIKE
http://www.youtube.com/watch?
feature=player_embedded&v=Y-OZI0-LhuQ#!
BLOCK 10: LEADING COMPANIES
Nike is an industry leader in sports and shopping and a sponsor of many other industry sectors.
This video tells the story of the company’s successes:
An additional article on Nike is available to download in the Week 3 Read & View section on FSO
AP Images
AP Images
Most Successful
Internet Based
Companies
AP Images
AP Images
AP Images
BLOCK 10: LEADING COMPANIES
These well known names are among the industry leaders in the rapidly growing and changing internet and mobile
sector.
This link provides a recent Top 10 list and some information on each of these industry leading companies:
http://www.therichest.org/technology/top-internet-based-companies/
AP Images
AP Images
A company is only as good as
its employees
Of course, companies do not become industry leaders without the efforts of the people who contribute their
knowledge, talent, skill, time and effort working toward individual and common goals.
Common Characteristics of
Leading Companies
http://www.strategicbusinessteam.com/small-business-developmentstrategy/12-characteristics-of-successful-business-managementteams/
BLOCK 10: LEADING COMPANIES
This article outlines twelve characteristics of successful businesses and management teams.
Definiteness of
Purpose
Successful business management teams know the company’s goals, objectives and vision at their finger tips; and they are focused in the pursuit of the company’s objectives.
Knowledge of
Business
Successful business teams have extensive knowledge of the business of their company and industry.
Commitment
Successful business management teams are committed to the success of the company in which they serve.
Goal and Result
Oriented
Successful businesses are judged based on their accomplishments, achieving their goals and the results of their decisions and actions.
Individual Thinkers and
Critical Problem Solvers
The members of a successful management team think individually and solve problems associated with their own area of expertise, but they all work toward common goals.
Team Players
Though members of the team are individual thinkers; they cooperate and pull together to accomplish the company’s common goals.
Business Mission
Statement
The members of successful business teams are bonded by a focus on the Business’ Mission Statement
Strategic in their
Approach
Successful teams strategize, plan and analyze to arrive at decisions, then execute in a timely fashion and finally monitor the effects and feedback to their actions.
Competitive
Successful businesses swiftly counter the moves of
competitors
Responsible and
Accountable
Successful business management teams are responsible and accountable for their actions
Opportunistic
Successful businesses are constantly scanning for trends, problems and opportunities they can exploit.
Excellent
Communicators
Successful businesses are skilled at communication that can motivate their workforce, raise capital from investors, promote the company’s products and increase brand loyalty
History of Blizzard
◆ http://www.youtube.com/watch?v=R15P7LBcl60
BLOCK 10: LEADING COMPANIES
Blizzard Entertainment is a leading company in the video game sector of the media and entertainment industry. This
video provides an in-depth look at their history, successes and failures from the viewpoint of company insiders and
key stakeholders.
What did Blizzard
do right?
BLOCK 10: LEADING COMPANIES
What can we learn from successful businesses? Consider the twelve characteristics outlined in this block and how
they apply to media and entertainment industry leaders like Sony, Universal, Disney, Nike, Google, Blizzard and
others.