Ron S. McEachern
Home Address
Ruby Court, Tower 1, Flat 7A
55 South Bay Road
Repulse Bay, Hong Kong
Home Telephone:
(852) 2592-8921
Cell Phone:
(852) 6380-1425
E-mail: ronmceachern@netvigator.com
Education
1976
1974
MBA
BA
Finance & Marketing
Biology & Psychology
York University, Canada
Queen’s University, Canada
Hong Kong University of Science and Technology
April 2008 – To Date
Adjunct Professor – HKUST School Of Business and Management
I lecture in the E-MBA and MBA programs at HKUST, ranked #1 and #9 in the world by
The Financial Times, as well as the HKUST Executive Education program, ranked #1 in
Asia. My teaching focus is on building powerful consumer brands in China and how
executives can maximize their leadership potential. I am also a guest lecturer at the
Saiid School of Business at Oxford, UK and the Queen’s School Of Business in Canada.
Strategic Solutions Group – Asia Ltd
January 2008 – To Date
Management Consulting and Executive Development
I formed a Consulting Company to consolidate my various activities including Private
Equity advisory, board roles, executive coaching and China market entry consulting.
PepsiCo Service Corps
January 2008 – To Date
Global Advisory Board
I am a founding member of the PepsiCo Service Corps, an organization created to
harness the capability and enthusiasm of retired PepsiCo executives in order to magnify
the impact of donations made by the PepsiCo Foundation and PepsiCo global CSR activity.
PepsiCo - International and North America
Jan 2004 – Jan 2008
President, Asia – PepsiCo International
I was responsible for all PepsiCo foods and beverages across Asia including India, China
and all the Pacific Rim countries. I created a “One Company” vision for the 80 PepsiCo
businesses pan Asia and developed a portfolio strategy to optimize performance via a
mix of organic growth and acquisitions. I established Asia based R&D and developed
strong innovation processes. I had extensive experience forming joint ventures,
restructuring operations and integrating acquisitions. I achieved annual double digit
volume, 20% revenue and 40% profit growth.
Nov 2002 – Dec 2004
President, Asia Beverages – PepsiCo Beverages Int’l
I was responsible for all Franchise and Joint Venture beverage operations spanning India,
China and the Pacific Rim countries. I established a clear Asia portfolio strategy, codified
operating best practices and strengthened the executive teams across Asia.
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Nov 1999 – Nov 2002
GM, Asia Pacific Beverages – Pepsi-Cola International
I was responsible for all franchised and joint venture beverage operations across
Thailand, Philippines, Malaysia, Singapore, Indonesia, Vietnam, Japan, Korea, Australia
and New Zealand. I integrated Gatorade and Tropicana acquisitions and launched noncarbonated products including Aquafina, Sting and Tropicana Juice Drinks. I refranchised
Australia and restructured Philippines and Vietnam bottling.
Oct 1996 – Nov 1999
GM, China/HK/TW Beverages – Pepsi-Cola International
I restructured 13 joint ventures to introduce stronger PRC partners, established active
selling and distribution processes, locally relevant brand building and robust JV
governance. I achieved record volume, share and profit growth each and every year.
Apr 1996 – Sep 1996
SVP, Canada and Central USA – PCNA
I was responsible for US $2 billion in revenue from company owned bottling operations
in central USA as well as Pepsi-Cola Canada Beverages. I set North America wide sales
and marketing strategies as a member of the North America Senior Leadership Team.
Feb 1993 – Mar 1996
President and CEO – Pepsi-Cola Canada Beverages
I restructured production, sales, IT and marketing to successfully counter private labels.
Jan 1992 – Feb 1993
VP Sales Operations – Pepsi-Cola Canada Beverages
I led Sales and Trade Marketing for all bottling operations in Canada plus new acquisition
integration. I increased PepsiCo bottling ownership from 12% of system volume in 1991
to 65% by 1993 and captured national market share leadership.
Dec 1990 – Dec 1991
Area VP, Ontario – Pepsi-Cola Canada Beverages
I was responsible for bottling operations in Ontario, contributing 40% of national volume.
Jan 1989 – Dec 1990
Area VP, Northern Europe – Pepsi-Cola Int’l
I was responsible for Pepsi-Cola Beverages in the UK, Ireland, Holland and Scandinavia
and represented PepsiCo on the Britvic Soft Drinks (UK) Board of Directors.
Jan 1988 – Dec 1988
Market Manager, UK/Ireland – Pepsi-Cola Int’l
Oct 1984 – Dec 1987
Marketing Dir., Nat’l Franchise/Sales Dir. – Pepsi-Cola Canada
Procter & Gamble - Canada
May 1976 to Sept 1984
Associate Advertising Manager – Paper Products
Key Board of Director And Committee Positions
Serm Suk Public Company Limited, Thailand
Currently – Board of Directors
Founding Council Member
PepsiCo Service Corps, New York
Dean’s Advisory Committee
Schulich School of Business, Canada
Pepsi-Lipton Intl., Ireland
Formerly - Board of Directors
Board of Directors
Pepsi-Cola Products Philippines Inc., Philippines
Vice Chairman
Shanghai Pepsi-Cola Beverage Company, China
PepsiCo Global Executive Committee
PepsiCo Executive Risk Committee
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