Bubble Tea Cafe: Online Cafe
Website Proposal
Addison Pham
Title: Bubble Tea Cafe
Project Summary
Introduction:
Bubble Tea Café is an online store that sells Asian themed cafe drinks such as Coffee, Chai, Thai Ice Tea and Bubble Tea.
The specialty of the store will be Bubble Tea and the Bubble Tea will have the most in-depth selection and variety to choose
from, the website will showcase Bubble Tea as the feature item. The website will also feature side items along with the cafe
drinks such as deserts and pastries to match the corresponding drinks. Drinks may be ordered for in-store or drivethru pickup.
Appearance:
A front-end form based page will be created that will allow the user to select from a variety of Bubble Tea and the user may customize their drinks accordingly to the many flavors and ingredients available.
The main selection will offer two types of Bubble Teas to choose from Fruit-Flavored Teas or Milk Teas. The sub main selection will be what type of fruit or what type of milk tea, subsections will be to add extras textures for fruit and non-dairy creamer
or soy-based creamer options for milk tea selections.
The logo and header may be an analogous warm to cool color with a stylized font-face title. The letters u in Bubble tea could be
repeated or emphasized and will be used as a motif and gimmick to advertise the cafe and beverage in a fun and amusing way.
The website will have a limited multi-colored palette to reflect the colors of the bubble tea drinks themselves; the hues of green
and yellow will be emphasized to suggest a natural theme.
The type in relation to the other web element will be a small and spacious size which will account for the space that will be
needed to display the multiple options for the drinks in the forms page and to showcase pictures of the drinks themselves.
Audience:
Bubble Tea appeals to everyone the website’s target audience will be for all ages that enjoy teas and will appeal to health conscious consumers as well.
Perception and Tone:
The website perception will be fun and youth-inspired, ordering such delicious teas will bring out the playfulness in everyone.
The overall gestalt feeling will be simple and spontaneous which is kind of the experience of ordering any desert.