James Barone
Hyesil Cho
Peter Nantawisarakul
Aashni Shah
WHAT IS BUBBLE TEA?
A tasty tea-based drink mixed with fruit or milk
Most bubble tea come with small chewy tapioca
or boba.
Very popular in Taiwan and gaining popularity
in the United States
OUR MISSION IS TO PROVIDE THE
VILLANOVA AND MAIN LINE
COMMUNITIES WITH A UNIQUE CAFÉ
EXPERIENCE THAT OFFERS A VARIETY OF
HIGH QUALITY, FRESH BUBBLE TEAS AND
PASTRIES IN A QUICK AND TIMELY
MANNER.
CORE COMPETENCIES
Workforce
Hire competent students
Well developed training
Location & Facility
Near Villanova campus
Comfortable and welcoming feel
Technology
Mobile application
Use of technology for all orders
COMPETITIVE PRIORITIES
Fresh, high quality products
Only use fresh fruits with no added preservatives
High flexibility
We will encourage criticism with comment cards and
surveys and change whatever is not wanted
We want the customers’ opinions on flavors of the
drinks
Strong customer relationship
Friendly and welcoming treatment towards all
customers
Specials and discounts for holidays and birthdays
and reward systems
Strengths
According to our competitive
priorities and mission statement:
-
Fresh, high quality food
High quality service and strong
customer relationships
Flexibility
Opportunities
Great location
Current emerging, new market in
bubble tea
Weaknesses
Lack of reputation
Potential slow period in the winter
months
Threats
Competition:
Surrounding bubble tea providers
Well-known competition (i.e.
Starbucks, Dunkin’ Donuts, etc.)
Cheaper options and alternatives
from competition
TARGET AUDIENCE
College students and young adults ages 18 to 29
Household incomes between $50,000 and $74,999
Those who enjoy a healthier and fruit based
drink opposed to the soft drinks and artificially
flavored beverages
Local residents
TARGET MARKET
Economic Characteristics for Bryn
Mawr
Household Income
Total Households
Less Than $10,000
$10,000 To $14,999
$15,000 To $24,999
$25,000 To $34,999
$35,000 To $49,999
$50,000 To $74,999
$75,000 To $99,999
$100,000 To $149,999
$150,000 To $199,999
$200,000 Or More
Median Household Income
Mean Household Income
1,240
17.40%
2.30%
9.40%
9.80%
11.70%
20.90%
10.30%
4.90%
7.30%
6.00%
$48,000
$74,813
TARGET MARKET (CONT.)
Age Demographics for Bryn Mawr
0.3500
0.3000
% of Population by Age
0.2500
0.2000
0.1500
0.1000
0.0500
0.0000
PROCESS STRUCTURES
Manufacturing Structure:
Make-to-Order, Seasonal
Will offer different flavored drinks with the changing
seasons
PROCESS STRUCTURES
Customer Contact:
Friendly and open environment
Customer contact is a BIG part of Bubble Tea Café’s
strategy
PROCESS STRUCTURES
Service Structure:
Open flow of communication; hybrid office
Mix between customized and standardized drinks allow
customers to order variations of the normal drinks offered
by Bubble Tea Café
PROCESS STRUCTURES
Capital Intensity
Café needs standard machines to operate
Blenders, refrigerators, freezers, etc.
Employees consist of 2 drink-makers, 2 cashiers, and
1 manager
Salaries:
SUPPLY CHAIN INVENTORY MANAGEMENT
Suppler Inputs:
Highest quality, lowest price
Perishable foods will come from local suppliers in
Philadelphia
Non-Perishable equipment will come from other Philly
Suppliers
Philadelphia Wholesale Produce Market:
Philadelphia Restaurant Equipment:
SUPPLY CHAIN INVENTORY MANAGEMENT
Order Accuracy:
We will use proper sales forecasting methods to
accurately predict future demand.
Bubble Tea Café must constantly be stocked with
fresh food.
EXPECTATIONS
Amount of Expected Customers on
Average: Compared to Tea Do
Monday to Thursday: 120-160
Friday to Sunday: 170-220
FORECASTING
Techniques:
Exponential Smoothing
Trend Projection with Regression
Time Series Forecasting
Market Research
Delphi Method
OUR QUALITY STRATEGY
Our quality strategy will align with our
competitive priorities:
Top quality products and services
Flexibility in services
Strong customer relationships
We will use implement both Lean System
Controls and Total Quality Management
controls.
QUALITY CONTROLS – LEAN SYSTEM
Lean
System
Controls
Employee training
Multifunctional machines
Cleanliness and hygiene
Motion and defects
Inventory
QUALITY CONTROLS - TQM
TQM
Controls
Customer suggestions
and reviews
Social media and
Website
ANNUAL EXPENSES:
$142,300 PER YEAR ($4.07 PER DRINK)
Input Costs:
$18,200/year
SG&A:
One-Off Costs
$122,000/year
$2100 total
Fresh fruits:
$13,305
Salaries and
Wages:
$82,000
Toppings:
$3480
Rent: $40,000
per year
Cups and
Straws: $400
Other: $1000
Furniture:
$600
Machines and
Equipment:
$1500
The Menu
* COLD DRINKS
With toppings – Small- $3.75, Regular- $4.75, Large- $5.50
Without toppings – Small- $3.25, Regular- $4.25, Large- $5.00
Mango
Rose
Orange
Lemon
Fruit Bubble Teas (mix up to two flavors) (* = season special)
Peach
Passion Fruit
Lychee
Pomegranate
Strawberry
Pina Colada
Kiwi
Fresh Watermelon
Honeydew
Green Apple
Coconut
Cranberry
Peppermint*
Pumpkin*
Raspberry
Green Tea
Green Milk Tea
Taro
Cookie Dough
Milk Bubble Tea (soy milk and non-dairy creamer available)
Chai
Chocolate
Vanilla
Coconut
Black Milk Tea
Thai Tea
Green Apple
Passion Fruit
Strawberry
Kiwi
Smoothies (mix up to two flavors)
Papaya
Mango
Mango Pineapple Coconut
Lychee
Fresh Watermelon
* HOT DRINKS
Hot Teas (Small- $2.75, Regular- $3.50, Large- $4.50)
** = available with toppings for an extra $0.50
Jasmine Green Tea
Mint Green Tea
Peach Oolong
English Breakfast
Earl Grey
Chamomile
Hibiscus
Green Tea Citrus
Tropical Mango **
Peppermint **
Coconut **
Chai **
Coffee (Small- $2.00, Regular- $2.50, Large- $3.00
Regular, French Vanilla, Caramel, Pumpkin
Hot Chocolate (Small- $2.50, Regular- $3.00, Large- $3.50)
* TOPPINGS – your choice of: Original Boba, Poppers, and Flavored Jelly
Boba: Original Boba
Poppers: Lychee, Mango, Orange, Passion Fruit, Strawberry, Yogurt
Flavored Jelly: Mango, Passion Fruit, Pineapple, Lychee, Strawberry, Raspberry, Peach
BAKERY
Fall Special: Pumpkin Bread, $3.25
Coffee Cake / Pound Cake / Pumpkin Crumb Cake, $2.75 per slice
Chocolate Croissant, $1.75 each
Chocolate Lava Cake, $4.99
Cookies, all flavors $1.00 each
Fresh variety
Hot and cold
drinks
With or without
toppings
Baked good
specials
Prices based on
Bubble Tea Café’s
costs, and competitor
pricing and costs
QUESTIONS?
0
