Ritesh Anand
Strategy professional with strong business acumen, developed through eight years of
progressive experience in sales, marketing, operations and strategy
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Highly detail oriented strategy professional with strong expertise in strategic and business planning
process, new business evaluation, conducting competitive research, market intelligence and building
analytical models on forecasting, expenses, new segment entry, geography entry, etc.
Proven success leading business development and sales management efforts, expanding customer base in
new segments and markets thus increasing the revenue potential within organization.
Outstanding interpersonal, motivational, presentation and leadership skills proven through excellent client
management and sales management achievements.
CONSULTING PROJECT
HR Outsourcing firm, India
May 2009
Completed a growth strategy project for Bangalore based HR Outsourcing and ERP implementation firm.
 Presented strategic recommendations to CEO on devising the plan for their growth strategy. The
recommendations were arrived after structuring the business problems, developing & validating hypothesis,
conducting research and analysis to arrive at the solution.
Research Project – Analytics, Canada
June 2008
 The topic of the research was “Pros and Cons of Analytics in retail, banking & internet industry”. This study
was completed primarily using the secondary sources.
Venture Capital firm, Toronto, Canada
Consulting Project – Ivey MBA
May 2008 – August 2008
Completed a consulting project for a venture capital firm based out of Toronto which focuses on healthcare,
financial services, IT and diversified industries.
 Presented strategic recommendations to top management on selecting the acquisition target in healthcare
space in North America and the go-forward strategy post acquisition, based on our research and analysis on
industry, acquisition alternatives and our client’s preferences.
Ad Network firm, Canada
April 2008
Recommended one of the largest Indian ad networks on their entry strategy plan for the US market.
 Studied the US market space for ad networks through both primary and secondary research. Recommended
the entry strategy in the identified target market and the expected profitability forecast for the next 3 years..
PROFESSIONAL EXPERIENCE
Times Business Solutions (Times of India Group), Delhi, India
Deputy General Manager (DGM) – Corporate Strategy
October 2008 till date
Times Business Solution is an online arm of Times Group and provide services through TimesJobs.com,
Magicbricks.com, Simplymarry.com, Smart Hire, Peerpower.com, Talent factor and Talent Craft
 Lead and drive the annual strategic and business planning process for the company as a whole and for each of
business areas specifically
 Work with the CEO and Senior Management Team members to identify and prioritize strategic initiatives that
require significant resource allocation; seek opportunity to increase business efficiency; perform detailed
analysis of specific areas as agreed with the CEO; and lead these initiatives.
 Perform real-time detailed market, competitive, regulatory environment and industry analysis (financial and
operational) to help guide business and strategic decisions.
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Create a library of strategic and corporate presentations that the CEO and other leadership teams can use to
communicate strategy and direction internally and externally.
Work closely with CEO & CFO to prepare presentation for the board members and investment committee;
conducting management review process for the business and enabling functions.
Facilitation of development of business plans for new businesses with the practice leaders.
Times Business Solutions (Times of India Group), Mumbai, India
Zonal Manager – Strategic Initiatives (Western India)
September 2006 – August 2007
Times Business Solution is part of Times Group providing media recruitment services such as TimesJobs (Online),
Times of India Ascent (Print) & Job Fairs(events).
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Implemented activities such as industry specific events, email & print campaign, direct marketing and devised
innovative product package; supported activities through sales efforts which resulted in increase of client
penetration and stronger relationship with Pharmaceutical, Education and Consumer Goods industries.
Initiated and led a project management team to implement a national level job event for Pharmaceutical client;
conducted feasibility study, developed event promotion plan, managed logistics and executed events in metros
and mini metros across the country, which resulted in a 400% increase in revenue from the Pharmaceutical
industry.
Launched the retail segment in the Mumbai market through thoroughly understanding the target market,
establishing the appropriate distribution channel & product assortment and providing direction to the team,
resulting in a 60% increase in the client base in that segment.
Managed western region operations for candidate services products category through outsourced partners,
telesales support and job fairs resulting in an increase of 20% in sales for this category.
Managed a team of 37 employees in different verticals; 10 professionals within strategic initiatives group, 15
members in Mumbai team and 12 contract employees for the retail segment, with each group exceeding its
revenue target.
Zonal Manager – Mumbai
July 2005 - August 2007
 Led a team of 15 sales professionals responsible for corporate clients in Mumbai; assigned revenue targets,
defined-go-to-market plans and provided regular training to improve productivity, resulting in a total revenue
of $2mn in a two year period and being awarded the “Best Zonal Manager” with highest achievement of target
in the country; rewarded with a “double promotion” from Assistant Manager to Manager (skipping Deputy
Manager) within one year and received additional responsibility as Manager - Strategic Initiatives (West).
 Hired, mentored and managed new recruits; provided sales support to the front end team by training them on
client management, equipping them with market insights and helping them devise competitive strategies
resulting in stellar performance, high level of motivation and minimal attrition within the team.
SHL Plc, Mumbai, India
Product Consultant (South Asia)
August 2004 – July 2005
SHL is a UK based organization & world leader in people performance through science of psychometrics.
 Led client needs analysis meetings to generate unique HR consulting solution (competency mapping and
psychometric assessment); successfully presented proposals to senior level decision makers resulting in
contracts with clients including HDFC Chubb, Colgate Palmolive, Bayer, Whitbread and DFCC bank.
 Managed relationships with key international clients by helping them identify the appropriate products and
services for their needs on an ongoing basis resulting in stronger relation and regular revenue generation for
SHL.
Monster Worldwide Inc, Pune/Mumbai, India
Major Account Manager
December 2003 – August 2004
Monster.com is the world`s largest e recruitment portal and is present in over 35 countries globally.
 Led three Corporate Relationship Managers; trained the team on sales processes and assisted in complex sales
meetings, overachieving sales target in online, branding & database products by 25% with total revenue of
$300,000 in 3 quarters.
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Managed corporate key accounts by building strong client relations, understanding their needs and suggesting
relevant customized solutions; generated revenue with high profile clients such as Cap Gemini, Tata
Consultancy and Deloitte.
Corporate Relationship Manager
January 2003 – December 2003
 Established Jobsahead (later acquired by Monster) in Pune market by selling online products to corporate
clients and consultants; exceeded targets by 50% and generated total revenue of $100,000 in 3 quarters;
ranked among top 3 sales performers nationally and received “double promotion” from Corporate
Relationship Manager (CRM) to Major Account Manager (skipping Senior CRM) within 10 months.
 Managed the daily office operations of Pune branch such as maintaining office expenses for stationary,
canteen, phones and coordinating purchases of office equipment to ensure smooth branch operations.
Radio Mirchi (Times of India group), Pune, India
Advertising Scheduler
January 2002 - January 2003
Radio Mirchi is India`s leading FM radio station, present in 32 cities in India.
 Communicated with Sales Managers nationally to consolidate client requests and scheduled advertisements as
per client’s specification with over 99% accuracy, resulting in increased client satisfaction and loyalty.
 Worked with Station Head to regularly visit, follow-up and coordinate on any pending issues with government
authorities and contractors to secure necessary approvals, resulting in on-time project completion and launch
of the radio station.
 Sold radio advertisement to corporate and retail clients by understanding their advertisement needs through
interaction with the client and its agency; coordinated with the client and production team to develop client
creative work; generated consistent revenue with a set of accounts.
Seacom Software Solution, Pune, India
Business Consultant
May 2000 -September 2001
Seacom Software is a software development firm with key focus on retail automation.
 Launched point of sale (POS) software solution by providing client demonstrations to small retail outlets and
worked with technical team to customize the product as per client needs; successfully established POS product
in Pune market by singly achieving 60% of total product sales and exceeding the sales target by 100%.
EDUCATION
Richard Ivey School of Business, Ontario, Canada
Ivey is ranked among top 25 B Schools in the world and is the 2nd largest producer of case studies after Harvard.
Master of Business Administration (General Management)
2008
Recipient of the Johnston Award of Merit
Neville Wadia Institute of Management Studies, University of Pune, Pune, India
Master of Business Administration, Marketing
2000
A.N. College, Magadh University, Patna, India
Honours Bachelor of Science, Physics
1998
ACHIEVEMENTS & INTERESTS
Winner of Rotman CSR case competition, with over 20 business school teams from all over Canada.
Winner of marketing simulation competition (SABRE) at Ivey among 15 teams.
President Ivey Global Village Club.
Pursued basic German from Centura Linguistic in Mumbai.
Won the Chess Championship at Seacom Software Solution.
Volunteer for marketing of WWF products in Pune (India).
2008
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2004
2001
1998