UNION UNIVERSITY’S LESSON PLAN FORMAT
(Template available at http://www.uu.edu/programs/tep)
Name
Whitney Price
Date
Grade/Subject Marketing/Advertising & Public Relations
If this lesson is part of a unit, what is its number?
TN CURRICULUM STANDARDS ADDRESSED BY GOALS AND OBJECTIVES:
ADVERTISING AND PUBLIC RELATIONS
STANDARD 2.0
The student will relate the importance of advertising and public relations to the marketing mix.
LEARNING EXPECTATIONS
The student will:
2.1
Examine the components of the promotional mix.
PERFORMANCE INDICATORS: EVIDENCE STANDARD IS MET
The student:
2.1
Distinguishes the components of promotional mix.
2.4
Evaluates methods to measure the effectiveness of advertising and/or public relations.
GOAL(S): TLW understand the ways to market a product.
OBJECTIVES AND ASSESSMENT:
Learning Objectives
(stated behaviorally)
TLW identify the parts of the
marketing mix.
TLW demonstrate knowledge
of effective marketing.
TLW create an example of
effective marketing.
Assessment
(formative/summative)
TLW define terms in
“Marketing Mayhem.”
TLW illustrate a time when
effective marketing worked
on them.
TLW design their own
packaging design.
Level of Thinking
(Bloom’s Taxonomy OR
Webb’s Depth of
Knowledge)
Knowledge
Application
Synthesis
INSTRUCTION:

Lesson Opener
o Hook: Show examples of 2 different brands of the same product (e.g. Downy liquid fabric
softener, Snuggle liquid fabric softener) and ask which one they would buy based off of
how the products look and why.
o Bridge: “Today we are going to look at why marketers make the packaging decisions
they do and how they may or may not be effective.”

Development of concepts and/or skills (include monitoring and assessments of student
learning integrated throughout instruction related directly to objectives, description of
classroom structure [groups, centers, etc.], and strategies for pre-comprehension,
comprehension, and post-comprehension)
Large Group (teacher directed use of technology)
“It is important for us to understand why marketing decisions are made. If the producer has the
right product, right price, & right promotion, but has the wrong placement, the product is not going to sell
as it would if they had gotten all four of the marketing mix items correct.”
 Go over the following words and definitions:
Marketing Mix – Combination of pricing, promotion, product, & placement that
is used to reach a specific type of consumer.
 Product – Goods or services being sold; not only the physical unit, but
packaging, warranty, & brand image
 Price – Amount of money the good is selling for; based on cost & demand of
goods
 Place – How the product gets from the producer to the consumer; i.e. Wal-Mart
 Promotion – Different elements that help increase the sales of the product
(advertising, sales, public relations)
 4 P’s of Marketing – Product, price, place, promotion
 Consumer – Person(s) buying the product or service; customers
 Target Market – Customers who are most likely to buy the product(s)
 Cost – How much money was used to make the product
 Demand – How much the product is required in a certain place at a certain
time
 Generic Brand– Basic brand usually put out by retailer at lower price to
compete with the brand-name products
 Visual – How something looks to the eye
Review the definitions with the students by playing “Marketing Mayhem,” used to
strengthen the students’ knowledge and understanding of the terms.


Transition to 2 groups - Count of every other person 1, 2, 1, 2, etc.
Group 1 (independent learning)
View the VoiceThread (http://voicethread.com/share/557583/) that shows examples of effective &
ineffective marketing techniques. After viewing the video, write a paragraph in Microsoft Word that
describes a time that you made a buying decision based off of a marketing technique (package design,
display, billboard, etc.)
Group 2 (student focused use of technology)
Divide into groups of 2 (1,2,1,2, …) and go to the webpage http://www.boxcoop.com/designtips.htm
and look at the tips listed in yellow in the middle of the page. For the project, I want you to pick a product (any
type of household product, e.g. soap, food …) and create an effective packaging design for it. The company
name and product name that you pick cannot be anything that already exists. In other words, you have to
come up with it. Be creative! No need to get fancy on the package design, but the graphics and wording
need to support your product. Create a basic word document to replicate the front of the box (the size of the
page is the size of the box). Have fun and don’t forget the 2.6 second rule (average length of time your
package has to persuade a consumer to pick your product up from a retail shelf)!!!
YouTube: Tech Skill – Inserting clip art & pictures into Microsoft Word
http://www.youtube.com/watch?v=YNN9nnfzOII
Job Aid:
Skill: Creating WordArt in Microsoft Word
1. With Microsoft Word open, click on the “Insert” menu.
2. In the “Insert” menu, highlight “Picture.”
3. In the pop-up menu, click on “WordArt…”
4. Select a style from the gallery and double click it.
5. Enter your text and select your font.
6. Click the “OK” button.
7. The graphic will appear on your page.
8. To move the graphic, click and drag.

Lesson Closure
Questions:
 What are the components of the marketing mix?
 product, placement, promotion, price
 What is the 2.6 second rule?
 average length of time your package has to persuade a consumer to pick your product
up from a retail shelf
 What term relates to how something looks to the eye?
 visual
 Advertising, sales promotions, & public relations are part of which of the 4 P’s?
 promotion
MATERIALS AND TECHNOLOGY NEEDED FOR THE LESSON:
Product examples for hook - Downy liquid fabric softener & Snuggle liquid fabric softener
“Marketing Mayhem” game
Computers for each student with Internet access and Microsoft Word
Printed copies of Job Aid