Names: __________________________________
Businesses & The Marketing Mix (20 points)
Task – The marketing mix is not only used to market individual products/services. Businesses
also use the marketing mix to market their company as a whole. Spend some time researching
and/or thinking about your personal experiences with the following companies. Pick 2
components of the marketing mix (Product, Place, Price, Promotion, or Target Market-People)
for each company and explain the strategy they have in place. You may bullet your responses,
but make sure they are detailed and specific. You will share your thoughts with the class.
1. Wal-Mart
2. REI
3. Aldi Grocery
4. Plum Market
5. American Eagle
6. Ford
7. Netflix
8. Apple
9. JC Penny
10. BMW