BEDFORDIA AUTOMOTIVE LTD
Role Profile:
BMW Sales Executive – Elms Bedford
Reports to:
BMW Sales Manager
Role Purpose
To achieve agreed sales targets for BMW within defined operating and financial
guidelines.
Accountabilities
 To achieve and where possible exceed
Sales Targets
 Responsibility for the sales enquiry
process as documented in QMA
process descriptions
 To prepare and use a planned sales
product presentation including
customer greeting, demonstrations and
closing of sales.
 Using customer follow-up and
prospecting systems to create sales
opportunities for new and repeat
business.
 Ensure consistent in depth knowledge
of all products, accessories and prices.
 To deliver excellent customer service
and deal with any queries or
complaints effectively, advising Sales
Manager where necessary.
 Ensure all administration, paperwork
and computerised records are updated
and maintained accurately.
 Carry out accurate appraisals of all
vehicles presented for part exchange,
agreeing valuations with Sales
Manager
 To work in a safe and healthy manner
and be aware and report hazards
which may affect others.
Performance Indicators
 Quarterly reviews

Feedback from Sales Manager

Records of new customers and repeat
custom.

Employee Reviews.

Feedback from customers, surveys etc.

Feedback from Sales Administration
team.

Evidence of achieving maximum profit
on deals.
Key Skills and Knowledge
 Excellent customer care skills
 Ability to influence and persuade
 Knowledge of product
 Experience in sales environment
 Good listening skills
 Confident and assertive
 Professional appearance and manner
 Friendly and courteous
Core Competences
Planning and Organising (Level 1)
Focus on Business Results (Level 1)
Accountability (Level 2)
Achievement of Excellence (Level 3)
Self Improvement (Level 2)
Building Corporate Advantage (level 1)
Dated: Sep 09
Selling the Vision (level 2)
Coaching and Developing (1)
Managing Change (Level 2)
Team Working (Level 2)
Clear Communication (Level 2)
Focusing on Customers (Level 2)
BEDFORDIA AUTOMOTIVE LTD
Role Profile:
Reports to:
MINI Sales Executive
MINI Brand Manager
Role Purpose
To achieve agreed sales targets for new and used MINI, within defined operating and financial
guidelines.
Accountabilities
Performance Indicators
 To achieve and where possible exceed Sales
 Quarterly reviews
Targets
 Responsibility for the enquiry management
process as documented in QMA process
descriptions
 To prepare and use a planned sales product
 Feedback from Sales Manager
presentation including customer greeting,
demonstrations and closing of sales.
 Using customer follow-up and prospecting
 Records of new customers and repeat
systems to create sales opportunities for new
custom
and repeat business.
 Ensure consistent in depth knowledge of all
products, accessories and prices.
 Employee Reviews
 To deliver excellent customer service and deal
with any queries or complaints effectively,
advising Sales Manager where necessary.
 Feedback from customers, surveys etc
 Ensure all administration, paperwork and
computerised records are updated and
maintained accurately.
 Feedback from Sales Administration
 Carry out accurate appraisals of all vehicles
team
presented for part exchange, agreeing
valuations with Sales Manager
 To work in a safe and healthy manner and be
 Evidence of achieving maximum profit
aware and report hazards which may affect
on deals
others.
Key Skills and Knowledge
 Excellent customer care skills
 Ability to influence and persuade
 Knowledge of product
 Experience in sales environment
 Good listening skills
 Confident and assertive
 Professional appearance and manner
 Friendly and courteous
Core Competences
Planning and Organising (Level 1)
Selling the Vision (level 2)
Focus on Business Results (Level 1)
Coaching and Developing (1)
Accountability (Level 2)
Managing Change (Level 2)
Achievement of Excellence (Level 3)
Team Working (Level 2)
Self Improvement (Level 2)
Clear Communication (Level 2)
Building Corporate Advantage (level 1)
Focusing on Customers (Level 2)
Dated: November 2011
Bedfordia Automotive Limited
Post: Retail Sales Manager/Sales Controller
Reporting to: Sales Manager / Brand Manager
Role Purpose
To work in collaboration with the Sales / Brand Manager in the day to day management of the
New and Used Car Sales Department. Main focus to be the selling of new and used vehicles and
to maximise profitability through the sale of finance solutions and insurance to customers that
have purchased a new or used vehicle from the company aiming to grow the finance customer
data base.
Accountabilities
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To assist Sales Manager in setting and
achieving departmental and individual
volume, profit, CSP, F&I and other
related targets.
Responsibility
for
the
sales
management process as documented
in QMA process descriptions
Responsibility for the finance process
as documented in QMA process
descriptions
To control the Sales process ensuring
all sales activities are systematically
managed, including direct negotiation
with customers if required, to ensure
that deals retain maximum profit.
To control and monitor the sales
people’s prospect system ensuring that
all information is being entered,
updated and used effectively.
Ensure that all relevant QMA and
operational procedures, including CI
and Brand Values are adhered to at all
times.
Assist Sales Manager in ensuring all
new stock is maintained and displayed
in line with Company stocking policy.
Take an active part in the arrangement
of promotional activity.
To sell finance, credit insurance,
warranties and any other services
offered by the dealership
To assist with providing a platform for
future sales.
To liaise closely with members of the
Sales Team to close deals.
To ensure that all documentation
Performance Indicators

Achievement of targets

Profit of New and Used Car Sales
Department – Management Accounts

Enquiry management audit – monthly
carried out by CRM Manager.

Feedback Sales Manager


Successful promotions

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Meeting agreed Targets and level of
profit.
Repeat business.

Level of closed deals.

Accurate records.
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relating to transactions are accurate
and legally correct prior to the release
of any vehicles.
To propose financial transactions to the
sponsored
Finance
Company
channelling
elsewhere
if
not
acceptable.
To promptly and accurately maintain
the Company record and reporting
systems.
To ensure that all cars financed are
paid for within the agreed deadlines.
To work within the process guidelines.
To assist with keeping up to date with
current and relevant consumer law,
market conditions and competitors
activity.
Manage external relationships in
particular with Finance and Insurance
companies over proposals.
To deputise where necessary for the
Sales Manager if absent from
business.
To observe Health and Safety and
other Company Agreed policies at all
times.
To carry out from time to time as
directed tasks in addition to the above
that are both reasonable and within
your capabilities.
To work in a safe and healthy manner
and be aware and report hazards
which may affect others.

Successful finance solutions.

Up to date and accurate records.

Feedback
from
Accountant.

Feedback from the Dealer Principal.

Employee Review.

Employee Review
Key Skills and Knowledge
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Good Financial Understanding
Excellent Interpersonal Skills
Good Administration Skills
Computer Literate
Confident and Discreet
Good organisational skills.
Ability to develop team working
Able to interpret financial and other statistical information
Demonstrate empathy with staff and customers
Dated: January 2011
the
Dealership