CCA 2009 Wilmington Final Program 1
Carolinas Communication Association Annual Conference
Friday, September 25th — Saturday, September 26th, 2009
Wilmington, North Carolina  The Hilton Wilmington Riverside
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Friday, September 25th
Conference Registration: 7:30 – 4:30
Panel Presentations: 8:30 – 4:45
Exhibitors & Refreshments: 7:45 – 5:00
Business Meeting: 5:00 – 6:00
Reception: 8:00 – 10:30
Cape Fear Lobby
Third Floor Meeting Rooms
DeRosset
McCrae
Poolside (Rain Site,
Cape Fear Salon B)
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Session 1
8:30 – 9:45
Panel A – Dudley
Community and Conflict: Examining Slavery, Aggression, Memory, and
Power
Chair: Deb Walker, Coastal Carolina University
The Arisotelian Perspective of Natural Slavery
Mia Fischer, The College of Charleston (Jarrard Graduate Competitor)
Mean Girls: Relational Aggression Affects on Communication
Cortnee Love, Columbia College (Jarrard Undergraduate Competitor)
South of Main: Creating and Recreating Collective Memory
Lisa C. Luedeman, Gardner-Webb University
Hidden Influence: Exposing and Connecting the Illusive Powers Held by Women in Ancient Athens
Amanda L. Henley, The College of Charleston
Respondent: Jason Munsell, Columbia College
CCA 2009 Wilmington Final Program 2
Panel B – Latimer
Ethnic Notions: Racial Images in the Media and Their Impact on Community
This panel of undergraduate students will examine the racial stereotypes and portrayals of
minorities in the media, specifically in newspapers, television, and film. Discussions will center
around the impact of these images on local communities and college campuses and will identify
opportunities for dialogue regarding cultural communication. Focus will be on the depiction of
people of color including African Americans, Hispanics and Asian Americans and the research is
designed to introduce the audience to some of the complexities of the relationships between
race, culture, popular culture and mass media.
Chair: Frances Ward-Johnson, Elon University
Analyzing Racial Images in Local and National Newspapers
Jessica Foust and Alex Trice, Elon University
The Current State of Minority Images on the Silver Screen
Nneka L. Enurah, Elon University
Television Sitcoms: Comparing and Contrasting Images of Minority Families and European American Families
in Weekly Shows
Lamar Lee, Elon University
The Battle of Images in Films from African American Directors Tyler Perry, John Singleton, and Spike Lee
Keadrick Peters, Elon University
Respondent: David Bollinger, University of North Carolina Wilmington
Panel C – McCrae
Fostering Community through Service Learning: An Undergraduate
Perspective
Chair: Richard K. Olsen, University of North Carolina Wilmington
This panel examines service learning experiences from the participants’ perspective – in this
case, undergraduate students in advanced public relations and introductory integrated
marketing communication (IMC) courses. Working from an agency model, the undergraduate
panelists provided research, strategic planning, and measurement services for three clients: a K-8
Wilmington area charter school, the Osher Lifelong Learning Institute at UNCW, and UNCW’s
Marketing and Communications Department. The participants will discuss the benefits of
working through a praxis (theory-informed action) framework and will also address the
CCA 2009 Wilmington Final Program 3
challenges and opportunities these projects presented. By explaining the semester-long process
and ultimate project outcomes (including formal client presentations), the panelists hope to
engage in honest reflection on their experience and provide a constructive approach for future
service learning projects. Audience participants are encouraged to ask questions and contribute
their own experiences (triumphs and challenges) in client-driven service learning projects.
Allyson Corbin, Stephanie Saulsbury, and Lyndsay Smith, University of North Carolina
Wilmington
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Session 2
10:00 – 11:15
Panel A – Dudley
What the Tech?
Blogs, short for weblogs, offer a number of opportunities and challenges for communication
pedagogy. In communication and media courses, blogs are being used to foster discussion
outside of the classroom setting, enhance student reflection on course topics, catalog reading
synopses in an interactive way, and empower students to create and publish their own work.
Blogs provide interactive two-way commenting features and offer simple form-driven
technologies that can ideally facilitate collaborative learning, build community outside of the
classroom environment, and make students active producers of knowledge. Still, integrating
blogs into a communication curriculum offers a variety of challenges for teachers. What are
some productive and creative uses for faculty and student blogs? How do you set up a class blog?
What kind of training should you provide students? How do you monitor and administer your
blog site? How do you evaluate student work on a blog? What do you do to protect students
who publish on the web? This panel includes both college professors and instructional
technologists who have used blogs across a variety of communication and media courses to
publish journalism stories, enhance learning outcomes, advance media criticism, and discuss
foundational course concepts. In this hands-on session, panelists will showcase blogs that they
have developed for their courses and will address how blogs can be used to meet particular
pedagogical goals, discuss the problems they encountered, and offer strategies for developing
blog assignments and evaluating student work. This panel will also offer tips for avoiding some
of the technological and pedagogical pitfalls of teaching with blogs. As an interactive, roundtable format, this panel hopes to inspire an ongoing conversation with other teachers who have
either considered using blogs in their classes and/or who have successfully integrated blogs into
their curriculum.
Chair: Stephen Daniel, Virginia Tech
Panel Participants:
Mendi Benigni, Instructional Technologist, College of Charleston
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Vincent Benigni, Department of Communication, College of Charleston
Janis Chakars, English Department, University of North Carolina Wilmington
Leigh Moscowitz, Department of Communication, College of Charleston
Kristen Seas, English Department, University of North Carolina Wilmington
Panel B – Latimer
Learning through the Doing: Collaboration and Community Building in
Grassroots Organizations
Chair: Patricia Comeaux, University of North Carolina Wilmington
Kimberly Bicknell, Betty Houbion, Tiffany Kasarjian, Ashley Logan, and Deborah Walker,
Coastal Carolina University and the East Carolina Coalition against Human Trafficking
(ECCAHT)
Panel C – McCrae
Great Ideas for Teaching Speech (G.I.F.T.S.)
Chair: Cathey Ross, Central Piedmont Community College
Fostering Community to Reduce Communication Apprehension in an Introductory Public Speaking Course
Jim Coon, Wingate University
Using Blackboard to Efficiently Collect and Share Student Narrative Speech Evaluations
Donata Nelson, Rockingham Community College
Helping Our Students to Value Putting their Speeches to Memory while Reinforcing the Need for Clear
Organization
Kimberly M. Cuny, University of North Carolina Greensboro
Inclusion of New and Social Media in the Teaching of Journalism and Communication
Guy Reel and Larry Timbs, Winthrop University
Roman Rhetoric, the Stasis System, and Fried Chicken (All the While Fostering Community!) Jason Munsell,
Columbia College
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CCA 2009 Wilmington Final Program 5
Session 3
11:30 – 12:45
Panel A – Dudley
“ . . . I Don’t Think We’re in North Carolina Anymore”: Perspectives on
Teaching, Presenting, and Conducting Research Communication in Foreign
Lands
Chair: David Bollinger, University of North Carolina Wilmington
It’s a Long Way from NCA: Presenting Research to a European Audience in a Foreign Land
David Weber, University of North Carolina Wilmington
Dichos, Chorizos, y Perros Callajeros: A Brief Ethnographic Introduction to the Cultures of Chile and Argentina
Stephen Pullum, University of North Carolina Wilmington
Challenging British Students to Examine the American Civil Rights Movement from a
Communication/Rhetorical Perspective
Patricia Comeaux, University of North Carolina Wilmington
Perspectives on Teaching Vietnamese Managers Communication Skills over a Ten-Year Period
Bruce C. McKinney, University or North Carolina Wilmington
Panel B – Latimer
The Rhetoric of Barack Obama
Chair: Brooke Wyatt, University of North Carolina Wilmington
Barack Obama Introduces Himself to the Nation: The 2004 Keynote Address to the Democratic Convention
Lloyd Rohler, University of North Carolina Wilmington
President Barack Obama and the Rhetoric of Contemporaneity
John Patton, Wingate College
Black, White and In-Between: How Barack Obama Rewrote the Politics of
Racial Identity
Susan Ladd, UNC-Greensboro (Jarrard Graduate Student Competitor)
Getting Students Involved in Politics: Creating a Non-partisan Internet Resource in a Situated Learning Course
Jennifer Brubaker, University of North Carolina Wilmington
CCA 2009 Wilmington Final Program 6
Panel C – McCrae
Development and Implementation of Undergraduate Research: Faculty Roundtable of Best
Practices
Chair: Steve Madden
Panelists:
Roy Schwartzman, University of North Carolina Greensboro
Jenifer Kopfman, College of Charleston
Kim Nguyen, Salem College
Kelli Fellows, University of North Carolina Wilmington
Steve Madden, Coastal Carolina University
Anita McDaniel, University of North Carolina Wilmington
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12:45 – 2:00 Lunch Break
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Session 4
2:00 – 3:15
Panel A – Dudley
Engaging and Critiquing Public Communicative Acts on Social Equality
This panel features undergraduate student papers that investigate the effects of public
communicative acts that attempt to encourage social equality. Each paper considers, analyzes,
and evaluates the written, oral, and visual aspects that shape the effectiveness of each text to
achieve the goals of social equality.
Chair: Kim Nguyen, Salem College
A Rhetoric of Disinterest: How On-Air Sports News Talk Makes Women’s Sports Disappear
Brittanie Hardy, Salem College (Jarrard Undergraduate Competitor)
This Does Not Exist: A Look at William Cooper’s Behold a Pale Horse Through the Words of William
Brown’s RSI Model
Savannah Collier, Salem College
CCA 2009 Wilmington Final Program 7
PETA’s Anti-Fur Campaign as an Intervention
Molly Markey, Salem College
People Magazine’s Representation of Motherhood
Emmy Jadoff, Salem College
The Representation of Domestic Violence between Chris Brown and Rihanna in the Media: Mock Feminism at its
Best
Misti Miller, Salem College
Respondent: Carol Dykers, Salem College
Panel B – Latimer
Crafting Communal and Personal Identity: North Carolina Holocaust
Survivor Resettlement Testimonies
The AfterWords Project, with support from the North Carolina Council on the Holocaust,
gathers and examines firsthand accounts of an under-researched aspect of the Holocaust: the
ongoing saga of how survivors rebuilt their identities after their persecution. This panel of
undergraduate AfterWords researchers profiles the major intellectual dimensions and
pedagogical products arising from the project. The presentation includes a mini-documentary of
a forced labor camp survivor and samples of the pedagogical materials designed to reframe
communication about the Holocaust as stories that transcend victimage.
Chair: Roy Schwartzman, University of North Carolina Greensboro
Repairing the Rifts in Holocaust Education
Fawn Cannon, University of North Carolina Greensboro
Survivor Testimonies and the Argumentative Roots of Holocaust Denial
Chloe Gonzalez, University of North Carolina Greensboro
Identity Construction in Holocaust Survivor Narratives
Lindsey Fox, University of North Carolina Greensboro
Navigating the Dialectical Tensions of Holocaust Survivor Resettlement Stories
Melinda Alston and Bethany Barnes, University of North Carolina Greensboro
CCA 2009 Wilmington Final Program 8
Panel C – McCrae
Rhetorical and Mass Media Perspectives on Building Community
Chair and Respondent: Anita McDaniel, University of North Carolina Wilmington
The New Individualism: Roosevelt's Rhetorical Road Not Taken
Earl Croasmun, Methodist University (Ray Camp Competitor)
Potential Cultivation Effects from Use of Romantically-themed Media
Jamie M. Litty and Hannah A. Darden, University of North Carolina at Pembroke (Ray Camp
Competition)
Seeds of Political Religion: A Dramatistic Analysis of The Perpetuation
of Our Political Institutions and the Gettysburg Address
Benjamin Davis, Bob Jones University (Jarrard Graduate Student Competitor)
Eating Green: Newspaper Coverage of the Locavore Movement
Amanda Ruth-McSwain, College of Charleston (Ray Camp Competitor)
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Session 5
3:30 – 4:45
Panel A – Dudley
Technology and Interpersonal Communication
Technology has impacted interpersonal relationships in many different ways. From the use of
cell phones and texting to keep in touch or set up a date, to Facebook profiles that must be
examined before agreeing to see a new prospective romantic partner, people today use many
different forms of technology to communicate in their interpersonal relationships. Two classes
of undergraduate research methods students chose to examine this topic both qualitatively and
quantitatively in a semester-long project. Divided into teams of four to seven individuals, each
group developed their own set of hypotheses based on the aspects of technology they wished to
explore. To test their hypotheses, each group designed and conducted both qualitative and
quantitative methodologies. The best of the thirty projects were selected by the course
instructor for inclusion in this panel presentation.
Chair: Jenifer Kopfman, College of Charleston
Social Networking and Relationships: How Social Networking Websites Have Changed Dating for College
Students
CCA 2009 Wilmington Final Program 9
Samantha Ingram, Jonathan Inabinet, Preston Kelly, and Steven Burke, College of Charleston
The Changing Nature of Proper Cell Phone Etiquette
Catherine Gryniewski, Coles Williams, Molly Brown, Jennifer Darty, and Erin Cauthen, College
of Charleston
Perceptions of Cell Phone Use in Public: Comparing College-Aged and Non-college-aged individuals
Rachel Hinger, Amy Laughlin, Erin Michalewicz, and Robbin Watson, College of Charleston
Social Networking and the Virtual Self: A Content Analysis Examining the Development of Gender and Social
Identities Through Facebook Profiles
Emily Coleman, Haley Spees, Whitney Hoskins, Alyse Costa, Jennifer King, Elisabeth Wagner,
and Gabrielle Wright, College of Charleston
These same authors also will discuss their quantitative survey examining the same hypotheses in
a paper titled Social networking and the virtual self: A Survey Examining the Development of Gender and
Social Identities Through Facebook Profiles
Respondent: Bruce McKinney, University of North Carolina Wilmington
Panel B – Latimer
A Carolina Teaching Legacy: Roundtable Discussion with Three Premier
Carolina Professors
Chair and Moderator: Lloyd Rohler, University of North Carolina Wilmington
Panelists:
Terry Cole, Appalachian State University
Sandy Hochel University of South Carolina Aiken
Carole Tallant, University of North Carolina Wilmington
Panel C – McCrae
Capstones, Portfolios, and Senior Theses: Best practices of Senior Capstone
Course Development
Chair: Becke Adams Sirmon, Lowe’s Companies, Inc.
Panelists:
Steve Madden, Coastal Carolina University
David Weber, University of North Carolina Wilmington
Jean DeHart, Appalachian State University
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CCA 2009 Wilmington Final Program 10
5:00 – 6:00 Business Meeting – McCrae
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6:00 – 8:00 Dinner Break
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Surf’s Up!
Reception
8:00 – 10:30
Poolside, Cash Bar, Live Music, Door Prizes
Wear your favorite Bermuda shirt, shorts, and flip flops and join us for a relaxing time by the
pool for a complete Desert Reception, live music, dancing, and fellowship.
UNCW Undergraduate students will meet with attending students for a tour of downtown
nightlife after the reception.
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Saturday, September 26
Conference Registration: 7:30 – 10:00
Panel Presentations: 8:00 – 12:15
Exhibitors & Refreshments: 7:45 – 12:00
Luncheon: 12:30 – 2:00
Executive Council Meeting: 2:15 – 3:00
Cape Fear Lobby
Third Floor Meeting Rooms
DeRosset
Cape Fear Salon A
McCrae
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Session 6
8:00 – 9:15
Panel A – Dudley
UnBurdened through UnBordering: Building Inter/Cross Cultural Communities
Ethnocentrism, isolationism, and protectionism dominate today’s national discourse, especially
in relation to the economic downturn being experienced globally. Unburdened through Unbordering:
Building Inter/Cross-Cultural Communities utilizes communication theories and research to develop
strategies for forging successful interpersonal relationships in inter and cross-cultural settings.
Drawing not only on communication foundations that help us achieve cultural competencies –
acculturation and face negotiation theories, for example – this workshop also integrates critical
identity and standpoint perspectives such as Anzaldua’s ideas of the “borderlands,” Dent’s
conception of “border crossings,” and Tannen’s characterizations of “genderlects.” The resulting
presentation is an entertaining and interactive workshop that incorporates storytelling, role-
CCA 2009 Wilmington Final Program 11
playing, and speech code interpretation, allowing each participant to leave the session with
identifiable, useful, and diverse tools for establishing interpersonal communities within
unfamiliar cultures.
Chair: Gary Carson, Coastal Carolina University
Panelists: Leyla Nardali, Vanessa Jemmott, and Deborah Walker, Coastal Carolina University
Panel B – Latimer
Jarrard Undergraduate Papers
Chair and Respondent: Jason Munsell, Columbia College
A Rhetoric of Disinterest: How On-Air Sports News Talk Makes Women’s Sports Disappear
Brittanie Hardy, Salem College
The power of “pimp”: A critical look at 50 Cent’s P.I.M.P.
Kristen Thompson, College of Charleston
On The Pulse of Morning: Inaugural Usage of Neo-Aristotelian and Afrocentric Approach
Jennifer McGriff, Columbia College
The Extradiegetic sound in Planet Earth and its Anthropomorphic Effects
Patrick Hart, College of Charleston
Panel C – McCrae
Building Communities of Affinity: Communication in Work, Worship,
and Leisure
Chair: Tina McCorkindale, Appalachian State University
American Sports Abroad: The Globalization of U.S.-based Sports Leagues through Worldwide Media
Distribution
Patrick J. McConnell, Barton College
Educational Handheld Video: Examining Shot Composition, Graphic Design, and their Impact on Learning
Jason Hutchens, University of North Carolina Pembroke
An Organizational Case Study: Red Hat Software Company
Kiely Flanigan Adams, North Carolina State University (Jarrard Graduate Student
Competition)
CCA 2009 Wilmington Final Program 12
“Playing Nice in the Relational Sandbox: Examining the Role of Racial Identity
Among Interracial Daters”
Kelli L. Fellows, University of North Carolina Wilmington
Respondent: Jean DeHart, Appalachian State University
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Session 7
9:30 – 10:45
Panel A – Dudley
Power and Cultural Identity in Community: What We Can Learn from the Civil Rights
Movement
The focus of this panel is to examine the impact of a course titled The Rhetoric of the Civil
Rights Movement (taught Fall 2008) on students’ perceptions of their image and identity as
Americans. The panel members include the course instructor and a diverse population of
students. The instructor will provide an outline of the course content via handouts and brief
descriptions. In addition, the instructor will discuss the overall results of a survey in which
students responded to open-ended questions regarding the impact of the course content on their
identity of themselves as Americans. Then the students will participate in an interactive
discussion about their specific responses to the survey and to the overall impact of the course
content. Audience members will be invited to participate in the discussion.
Chair: Lynn Gregory, Appalachian State University
Panelists: Patricia Comeaux, University of North Carolina Wilmington, Course Instructor,
Katelyn Cooper, Kristen Hall, Gary Lyman, Erica Tucker, University of North Carolina
Wilmington (students in the course)
Panel B – Latimer
Jarrard Graduate Papers
Chair and Respondent: Kellie Roberts, University of Florida
Kategoric/Apologic Discourse and Issue Management Strategies between
the Documentary Super Size Me and the McDonald's Organization
Stephen Daniel, Virginia Tech
You are Either In or You're Out: Community and Fan Identity in Project
Runway Online Discourse
Rachel Widener, University of North Carolina Charlotte
CCA 2009 Wilmington Final Program 13
Culture, Stigma, and the Decision Making Process: When Dealing With an
Unplanned Pregnancy
Jacquelyn Harvey, North Carolina State University
Slow News Days: Ethnography of a Small Town Newspaper Staff
Keith Penn, West Texas A & M
Panel C – McCrae
What the Text?
This panel will address methodological and other issues connected to the study of activism,
social movements, and media. It interrogates not only the problems and benefits of various
methodologies, but examines traditional approaches regarding what constitutes activism and its
repertoire of practices. The panel seeks to stimulate discussion of these issues for researchers as
well as instructors of methodology. It will address what you can get from different approaches
and what you cannot. We will discuss approaches that are common and those that have been
neglected. The panel will look at different sites of activism and how they have been focused on
or missed in communication studies. The panel recognizes the limitations of strict content
analysis (perhaps the most popular method) and seeks to find ways to redress its deficiencies. It
also recognizes that other methods present their own difficulties. Methods addressed will
include textual analysis, ethnography, oral history, archival research, and triangulation. Themes
included in the discussion will include identity politics, contemporary and past social and
political movements in the U.S. and abroad, new media, and history.
Chair: Roy Schwartzman, University of North Carolina Greensboro
Off the Streets: Nontraditional Approaches to Activism
David Moscowitz, College of Charleston
Activists and Canonized Texts in U.S. Conservatism
Michael Lee, College of Charleston
Getting the Word Out: Studying Activists Behind the Message on the Gay Marriage Issue
Leigh Moscowitz, College of Charleston
Back in the LSSR: Mixing Methods for the Investigation of Media and the Liberation Movement in the Latvian
Soviet Socialist Republic
Janis Chakars, University of North Carolina Wilmington
Telling it from the Mountain: The Limitations of Discourse Analysis
Diana Ashe, University of North Carolina Wilmington
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CCA 2009 Wilmington Final Program 14
Session 8
11:00 – 12:15
Panel A – Dudley
Stepping Stone or Stumbling Block: Faculty Peer Review in the Academic
Community
This panel explores the pros and cons of faculty peer review. Panelists will discuss different
methods, perceptions and impacts of peer review. Audience members will be encouraged to
share their experiences with peer review.
Chair: Steve Madden, Coastal Carolina University
When Collegiality, Accountability, and Transparency Collide: A Discourse Analysis on the Peer Observation of
Teaching
Kellie W. Roberts, University of Florida
Building Community or Destroying Community?: Peer Evaluations in the Community College Environment
Cathey Ross, Central Piedmont Community College
Extending the Peer Review Process: Mentoring Programs for Faculty
Monica Pombo, Appalachian State University
Paranoia or Praise in the Hallways: Faculty Perceptions of Peer Review
Jean DeHart, Appalachian State University
Panel B – Latimer
Ray Camp Top Papers Panel
Chair: Terry Cole, Appalachian State University
The Rhetoric of the Greyhound Protection Movement and its Decolonial Challenges to the Dog Racing Empire
Jason Edward Black, University of Alabama
So Young To Be in Crisis
Gary W. Carson, Coastal Carolina University
“I guess it’s easier to tell one person than it is to tell your whole world”: The Process of Coming Out on Teen
Television
Michaela D.E. Meyer, Christopher Newport University
CCA 2009 Wilmington Final Program 15
Creating Real and Virtual Communities Among the Melungeons of Appalachia
Jacob J. Podber, Southern Illinois University Carbondale
Performing Breakfast: Millsberry.com and Online Cereal Advergaming
Deborah Thomson, East Carolina University
Respondent: Kelli Fellows, University of North Carolina Wilmington
Panel C – McCrae
Manage a Happy “Marriage”: Service learning in mass communication classes
Chair: Donata Nelson, Rockingham Community College
Pitfalls of Working with External Clients in Video Production Pedagogy
Jamie Litty, University of North Carolina-Pembroke
Tips andTtools of Managing the Public Relations Capstone Course: A Service Learning Perspective
Dandan Liu, University of North Carolina-Pembroke
Operation Orbit Comet: How Mass Communication Students and the U.S. Army Bridged Their Communities
George Harrison, University of North Carolina-Pembroke
Service Learning in Media Production: Keeping the Conscience in the Production Curriculum
Bill Bolduc, University of North Carolina Wilmington
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Awards Luncheon
12:30 – 2:00
Cape Fear, Salon A
Keynote Speaker: Dr. Sherer Royce, Coastal Carolina University