Identification Subject
Program
Department
MGT 420 Managerial Communication 3 credits
Undergraduate
Economics and Management
Term
Instructor
Spring, 2014
Shahla Sultanova
E-mail
Phone bc.khazar@gmail.com
Classroom/hours Bashir Safaroglu122, Room 21, Saturday 12:10-15:00
Prerequisites
Language
Compulsory/Elective
MGT 310 Management and Organizations
English
Text books and course materials
Core textbook:
Excellence in Business Communication John V. Till and Courtland L. Bovee
Ninth Edition
Course description
Managerical Communication: Sttaregies and Applications. Geraldine E,
Hynes. Fourth Edition.
Addiotonal materials: will be sent to your emails.
This course is designed to give students a detailed introduction to business communication, including its basic practical concepts and theories. It will also give students opportunities to improve upon their writing skills.
Course objectives
Teaching methods
Evaluation Criteria
The objective of the course is to intorduce the students the fundemental principles of managerial communication and give them opportunity to develop their communicaiton skills. They will discover how managerial communication differs from personal and social communicaiton and see how modern companies use differnt communication tools. They will learn a simle three-step writing process that works for all types of writing and speaking projects, both in university and on the job.
Case analysis
Group discussion
Experiential
Lecture
Course paper
Others x x x
Midterm Exam
Final Exam
Class
Methods
Participation/being physically in class
Date/deadlines Percentage (%)
25%
35%
3%
5% Class
Participation/Active participation in discussions
Class Quizzes
Home Assignments
Presentation and leading class discussion
7%
12%
13%

1
2
3
Total
Tentative Schedule
Topics
Date/Day
(tentative)
February 15
Introduction.
The Concept of Business Communication. Its role in modern business environment. Overview of syllabus.
February 22
Team Work 1
Advantages and disadvantages of team work.
Characteristics of effective teams. Guidelines for collaborate writing. Group Dynamics. Hidden agenda.
Phases of group development. Conflicts within groups.
March 1
Team Work 2
Improving the listening skills; Various types of listening.
Understanding the listening process.
Improving nonverbal communication skills; Facial expression, gesture and posture, vocal characteristics, personal appearance, time and space
Developing business etiquette ; business etiquette at workplace and social settings, online business etiquette
4
5
March 8
March 15
March 22-
29
Planning Business Messages
Introduction to planning, writing and completing business messages.
Analyzing the situation.
Defining your purpose. Specific and general purpose.
Developing audience profile. Identification of primary audience and determination of audience composition.
Selecting the right medium . Oral, written and electronic media.
Writing Business Messages.
Audience’s Needs;
You attitude.
Bias free language . Strong words, effective sentences.
Relationship with audience ; establishing credibility, protecting company’s image.
Controlling your style and tone, suing conversational tone and plain language.
Novruz Holiday
100
Textbook/Assignments

Chapter 2-
Courtland and
Bovee

Chapter 7-Hynes

Chapter 13-
Hynes

Chapter 2-
Courtland and
Bovee

Chapter 7-Hynes

Chapter 13-
Hynes

Quiz in class

Due: Home
Assignments

Presentations
•
Chapter 4-
Courtland and Bovee
•
•
Quiz in class
Due: Home
Assignments
• Presentations
•
• Chapter 5-
Courtland and Bovee
Chapter 4-Hynes
•
•
Quiz in class
Due: Home
Assignments
• Presentations
Chapter 5-

6
7
April 5
April 12
8 April 19
9 April 26
10
11
12
13
May 3
May 10
May 17
May 24
Writing Business Messages 2
Composing business messages; choosing strong words, understanding denotation and connotation finding words that communicate well.
Completing business messages.
Revising business messages; Evaluation of content, organization and style.
Reviewing readability . Sentence length, paragraphs, bullets, lists.
Designing multimedia documents; formatting memos and formal letters.
Midterm Exam
Writing positive and persuasive messages
Planning, writing and completing positive and persuasive message.
Starting and explaining the request, justifying the request.
Examples of routine request. Asking for information and action, asking for recommendations.
Sending positive messages; starting the main idea, providing necessary details and explanation.
Developing market and sales messages ; assessing audience needs, analyzing the competition
Writing negative messages.
•
Courtland and Bovee
Chapter 4-Hynes
•
Quiz in class
Due: Home
Assignments
• Presentations
•
Chapter 6-
Courtland and Bovee
•
•
Quiz in class
Due: Home
Assignments
•
Presentations
Chapter 8-10-
Courtland and Bovee
Chapter 5-Hynes
•
Quiz in class
• Due: Home
Assignments
•
Presentations
Planning, writing and completing negative message.
Developing negative messages; choosing the right approach, direct and indirect approach.
Adapting to the audience; cultural variations, internal versus external audience.
Planning and writing reports and proposals.
Analyzing the situation. Gathering information. Organizing information.
Supporting messages with reliable information.
Composing reports and proposal ; drafting the content.
Report introduction, body and close
Writing and completing research and proposal
Drafting proposal content; proposal introduction, body and close.
Revising reports and proposals. Component of formal repots. Main and supplementary parts of reports.
Designing and Delivering Oral and online presentations
Adapting the presentation to audience
Selecting design elements. Finalizing slides and support materials.
Hand gestures, eye contact.
•
Chapter 9-
Courtland and Bovee
•
Quiz in class
•
Due: Home
Assignments
• Presentations
• Chapter 11-
Courtland and Bovee
Chapter 6-Hynes
•
•
Quiz in class
Due: Home
Assignments
• Presentations
•
Chapter 12-
Courtland and Bovee
•
•
Quiz in class
Due: Home
Assignments
• Presentations
•
Chapter 14-
Courtland and Bovee
Chapter 8-Hyness
•
Quiz in class
•
Due: Home
Assignments
•
4 presentations

14
May 31
15
Building Careers and Writing Resumes/ interviewing for employment
Writing your resume; keeping it honest and adapting it to audience.
Completing the resume.
Understanding the interviewing process ; What employees look for in an interview.
Final Exam
•
Chapter 15-
Courtland and Bovee
•
•
Quiz in class
Due: Home
Assignments
•
Presentations