Marshall Gisser / Sr. Print + Interactive Designer 623 Central Ave. Cedarhurst, NY 11516 (516)569-8888 m.gisser@nydesign.com / www.nydesign.com BACKGROUND For 25 years I have assisted industry leaders in numerous business sectors, creating a track record for growing sales. I do so by applying my unique visual styling teamed with engaging interactive marketing strategies and social media. My visuals arrest and captivate the eye; my verbiage compels trust, brand loyalty and sales, and my cohesive branding across all mediums positions companies as leaders. From strategy to research, concepts, design, presentations, through final communications, working with all stakeholders…I guide project life cycles to success. Through my mastery of Apple and Adobe CC for 20 years, I deliver projects rapidly, ensuring 100% file integrity. I deliver only first-class design, and offer you this confidence based on testimonials from respected business leaders. Serviced firms include: A&E Television, Condé Nast, Disney, MasterCard, MoneyLine, Oscar de la Renta, Pepsi, Pizza Hut, Ralph Lauren, Taco Bell, W Hotels, Warner Bros., Xchange Telecom and many others. RECENT WORK IX Design www.nydesign.com/telerificwebsite.pdf (branding, app & site design) www.nydesign.com/mobile.pdf (mobile design) www.nydesign.com/ix.html#trax (identity, desktop & app GUI, branding) www.xchangetele.com (identity, full website, iconography) www.desktopwidgets.org (desktop app innovation, design, copy, branding, marketing) www.nydesign.com/CondeNast-Flow.jpg + www.nydesign.com/mesoraflow.pdf (flowcharts) www.nydesign.com/skin (mobile advertising program innovation) www.nydesign.com/portfolio.html#icons (Iconography/Illustration) Branding, packaging and social media strategies: www.nydesign.com/hitech/magox.pdf www.nydesign.com/hitech/magox2.pdf PPT presentation design (charts, illustrations, design): www.nydesign.com/x/XchangeOverview.mov Print www.DesktopWidgets.org/Dw2014.pdf SKILLSET Technical Expert: Photoshop, Illustrator, Dreamweaver, Muse, Flash, Acrobat, Apple OS, Adobe CS5.5/CS6/CC Advanced: HTML, InDesign, PowerPoint, Google AdSense, Urchin Metrics, Facebook marketing Experienced: Google Analytics, Google Sitemaps, Twitter IX Website design, app planning and design (mobile & desktop), flowcharts/architecture, adhering to a defined marketing plan, storyboarding, wire framing (static/interactive), banners, touch screens, presentations/demos (Flash, PowerPoint), and iconography Print Cohesive branding, package design, collateral, advertisements, illustration, charting, info graphics, vivid and tasteful color palette, pixel-perfect images, retouching, typography, meticulous file preparation and management Strategy Social networking/advertising, business strategies, business plans, contracts, copy writing, Google Analytics, Urchin Metrics analysis, strategic planning & development EDUCATION 1978: School of Visual Arts 1986: Adelphi Univ. Masters 1994: YBT Post Grad. WORK EXPERIENCE 10/2009-Present Design & Marketing Consultant Websites, mobile design, landing pages, HTML email, flow charts, iconography, Flash sites/banners, PPT presentations, app design, touch screens, marketing strategies, branding and package design, copy writing, social networking/promotion, contract drafting, client consulting 10/2006 –10/2009 DesktopWidgets.org – Innovator I conceived this patent pending technology: a means for advertisers to enjoy unlimited multimedia communications direct to consumers’ desktops, with 24/7 updates in real-time. Duties: Business strategy, business plan, strategic and art direction of programmers, promotional material design, visual branding, copy writing, Flash website development, interactive presentations, email marketing, software R&D, email list management, contract drafting, client negotiations, direction of programming, team management, and sales generation Software employed: Flash, HTML, Word, Photoshop, Illustrator, Dreamweaver Achievements: Licensed technology to Conde Nast and W Hotels 10/1997–10/2006 Mesora.org – Creative Director, Writer & Editor Duties: Developed this site from the ground up; visual branding, copy writing, website architecture/navigation and design, photo selection/retouching, web development and maintenance, interactive presentations, email design/marketing, email list management, develop advertising program and sales, donations programs, generated global activism via massive letter campaigns, online voting booths, live audible chat room, magazine design/marketing. Software employed: Flash, HTML, Word, Photoshop, Illustrator, InDesign, Dreamweaver Achievements: - created a leading portal & received award - attracted 77,000 opt-in subscribers - attracted $500,000.00 in funding and advertising - amassed 200,000 signatures in email campaigns I developed - designed/published a 420-page book - attracted a sustained 700,000 yearly visits - conceived and designed 0ver 460 issues of the Jewishtimes with 3,500,000 downloads to date - increased Jewishtimes readership 500% using Facebook strategies - featured in US News & World Report and other leading publications 1/1994 –10/1997 Intl. Commerce Exchange Sys. – Creative Director Duties: Art-directed the creative staff, visual branding, package design, brochure design, HTML website architecture, design, development and maintenance. I supplied internal departments with all graphical needs for numerous trade shows. Software employed: Flash, HTML, Photoshop, Illustrator, Quark, Raydream. PUBLIC SPEAKING Hofstra University. Conference lectures. Television and radio. AWARDS “Two Hands Up” for Mesora.org website SAL. REQ. My experience, which includes full time as a creative director guiding a design team for 4 years, and as a consultant for various firms working directly with CEOs and interfacing with their staff, I am flexible about my future position, which will dictate salary. REFERENCES Darren Feder President, Xchange Telecom dfeder@xchangetele.com (646)722-7200 Ross Glatzer Former President, Prodigy rglatzer@sc.rr.com (843)705-5303 David Seltzer President, HiTech Pharmaceutical dseltzer@hitechpharm.com (631)789-8228 TESTIMONIALS “It is my pleasure to have ha worked with designer Marshall Gisser. He has executed numerous identity, marketing and web projects for International Commerce Exchange Systems for three years. His work is first rate, and he is a consummate professional in his dealings with his clients and his work. Having had experience with numerous designers in the past, I rank Gisser at the top and would highly recommend his work.” Ross Glatzer, Former President – PRODIGY "Wow.... if the samples you sent are concepted, designed, and produced by YOU - then I am the most impressed by the work I have seen." Angela Massaro-Fain, President – GRAPEVINE COMMUNICATIONS INT'L INC. “Glenn Foods Inc. has been in the foods business for 15 years, having developed 40 items. We have employed outside agencies for packaging and sales materials. Of all our lines, the graphics, colors and layout of wrappers, display boxes and sell sheets of GLENNY'S CHOCOLATE CRUNCH BARS created by Marshall Gisser have brought us the most attention and compliments from our industry. More important, we have realized extremely strong sales figures with this new line. We can attribute this success not only to the high quality and taste of these bars, but very definitely to the up-scale, sophisticated packaging and point of sale materials created by Mr. Gisser.” Arlene Leibowitz, Sales & Marketing Mgr. – GLENN FOODS, INC. “Through your design of our new corporate logo, EconoPhone brochures, company materials, the E-Gram corporate logo, and the American Telemedia corporate logo, EconoPhone's sales have risen dramatically. In addition, these promotional materials have enabled us to obtain the necessary financing to expand.” Alfred West, Partner – ECONOPHONE “We recently retained the web design and development services of Mr. Gisser. He responded to all requested content and function, creating realtime analog and digital clocks, freighting calculators, ordering and controlled availability of our documents, passwording, and specific controls over content area availability. He also created our database with a method of updating which is quite easy to use, and works flawlessly. We requested additional changes that were executed immediately at no extra charge to us. Our site now embodies an established and highly professional look, and it matches our originally proposed concepts. We are very satisfied with the turnout and receive accolades daily. We reviewed the work of several design firms. For any business interested in portraying itself as a leader in their industry, obtaining top design and development at very reasonable fees, we highly recommend Marshall Gisser.” Elizabeth Provensen, Consultant – MCQUILLING BROKERAGE