ANPR Event Management
ANPR & Web Based Solutions for Event Management
Capability Statement
June 2013
Contents
WHO SHOULD READ THIS GUIDE? ................................................................................ 4 WHAT IS IN THIS GUIDE? ............................................................................................. 4 WHY INVEST IN ANPR AND WEB EVENT MANAGEMENT? ................................................ 5 INTRODUCTION ......................................................................................................... 6 ANPR EVENT MANAGEMENT TECHNOLOGY.................................................................. 6 A TYPICAL ANPR EVENT PROCESS IS AS FOLLOWS:- ..................................................... 7 HOW WE HELP ............................................................................................................ 9 OUR CUSTOMERS ..................................................................................................... 10 CONSULTANCY AND SPECIALIST SERVICES ................................................................ 11 CONTACT US ........................................................................................................... 11 AA DrriveTech takes in
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Who should read this guide?
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Does your organisation hold or organise events with members of the public attending?
Does your organisation allow visitors to attend an event by vehicle?
Includes all temporary and permanent events where any numbers of people require
access to an event or arrive at an event by vehicle?
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Are you a director or manager responsible for access to any event by public road?
If you answered ‘yes’ to either question, this capability statement will advise you how AA
DriveTech can reduce any vehicle queue into your event, provide cashless payment
methods of entering the event and give you management information about all aspects of
your visitor profile.
What is in this guide?
This document:
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Explains the business case for ANPR and web based event management.
Presents our products and service portfolio.
Introduces the AA DriveTech team and how you can contact us.
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Why invest in ANPR and web event management?
Ensuring that all visitors to your event or show have a pleasurable customer experience is
paramount. Making your customers wait in a long queue to pay for entry to your event is
not the best way to start their day’s experience. Queuing vehicles on a public carriageway
are also dangerous and not beneficial to the environment and at very least are a nuisance
to all the surrounding neighbours and travelling public. Fast efficient access into and out of
your event site is crucial.
Communication with your visitor right up to the point of entry with up to the minute
information is essential. Providing route information in the case of any incident helps to
avoid unwanted delays and potential turn rounds. This also applies to exit route information
thus avoiding the log jam of customers leaving the event.
Known attendance numbers in advance of any event is a practical advantage and allows
planning for all resources such as staffing, car park size, catering etc.
Having a large percentage of your visitors paying in advance has major cost benefits
drastically reducing theft, cash collection costs and potential over or under staffing on the
day. Weather disruption to visitor numbers on the day is also minimised (pre pays usually
turn up).
The whole customer experience; from simple pre payment via a web portal or mobile
phone app, to no queue access to site, all enhances the customers enjoyment of the
event.
The management information supplied to you the organiser by the use of this technology is
absolutely invaluable. Statistics are available from where your visitors came from, how long
they stayed, how effective your advertising was and socio economic information as well as
reconciliation on numbers and costs. This all makes for a highly efficient and well managed
event.
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Less cash (reduced leakage / theft)
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Cash-flow (payment upfront)
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No queues for entry (prepaid lane/ANPR)
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Reduces payroll (collecting payments)
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Frees up staff to marshalling, security
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Enhanced Management Information
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Establishes a Virtual Payment platform
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Establishes a Virtual Communication platform
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Barrier of entry to competitor event locations.
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Introduction
We are part of the AA, a name known throughout the driving world and synonymous with
the history of motoring. A champion of responsible driving and a pioneer of products and
services that have met drivers’ needs for over 100 years, the AA’s world-class products
and services are trusted by approximately 15 million customers, two thirds of the UK’s top
50 fleets and 40% of Small to Medium Enterprise (SME) fleets.
ANPR Event Management Technology
ANPR is becoming increasingly employed in the UK for private management of any
vehicle based activity. This is due to very highly efficient cameras and algorithm software
being capable of recognition rates constantly in the very high 98% and the cost of these
cameras reducing drastically.
The use of the Driver Vehicle Licensing Authority (DVLA) database in Swansea is
becoming easier and more commercialised, making vehicle data available for private
purposes. All be it with relevant controls and restrictions in place by the DVLA and the
Information Commissioners Office controlling the Data Protection Act.
This use of ANPR and DVLA data predominates in the parking industry with the British
Parking Association (BPA) and the Approved Operator Schemes (AOS) now being
enshrined in legislation such as the Freedom Bill 2012 which outlawed the use of car
clamping and allowed the use of DVLA data to trace a registered keeper of a vehicle for
a private breach of contract of a car park.
This technology however can and is utilised for online payment for access not only to a
car park but also for an event.
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A typical ANPR event process is as follows:•
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An event is to be held such as Badminton Horse trials, Royal Ascot, Silverstone etc
The event is advertised as being bookable online. The online site takes the
booking information and payment for entry to the event. The booking takes the
critical vehicle registration number (termed vehicle registration mark) (VRM)s
All the VRMs are collated and placed into one electronic file; this can simply be
an XLS or CSV file. This is what is referred to as the whitelist. Essentially any number
on the whitelist is a pass or is not flagged as requiring attention.
The whitelist is installed on a server or local pc. The event is run and vehicles
entering the event are captured by the ANPR cameras. The VRM is recognised
and compared with the whitelist. Assuming the VRM is on the list no action is
taken. If the VRM is not on the list this then becomes a blacklist vehicle or vehicle
of interest (VOI).
The event or car park will then have a defined policy of action to be taken
against vehicle keepers that are on the blacklist. This can be a simple flag to staff
of the event to attach a ticket to the windscreen. This ticket can be a simple
reminder to pay at a later date or it can be a penalty ticket of some description.
There is no need to have an aggressive policy towards blacklist vehicles. On the
web site it may give up to 7 days to pay, it may simply be a written warning and
to ensure they pay next time. It usually enables payment to be collected either by
reminding the driver or by allowing time.
If payment fails (over 98% pay) then a penalty ticket can be issued if required. This
needs an AOS and BPA registered operator with a paper or digital link to the
DVLA.
This technology enables the vehicle aspect of the event to be controlled
separately to the human aspect. In other words the people can show a ticket or
pass as having paid at a turnstile or entrance, but the vehicles have been dealt
with.
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How we help
We use our knowledge, experience and skill to help our customers identify and implement
the very best practical technology solution to aid the smooth running of their event
No Car Queues
The vehicles can enter the event site quickly without the need to pay for entry or
parking. This results in no vehicles queuing on the carriageway which is much safer
and less of an obstruction to other motorists. There is also more client satisfaction at
not queuing.
No Cash Handling
There is no need to collect cash at the point of entry to the event. Cash handling is
very expensive and has issues with fraud and theft. No change is required. No ticket
machines to empty or breakdown.
Known Number of
Vehicles Attending
The event organiser knows in advance how many vehicles will be attending. This aids
resource and planning to accommodate the known number of vehicles. This again
aids safety and reduces delays.
Known Value of
Attendance
The value of vehicles that have paid in advance on line is a great benefit. The pre paid
vehicle is much more likely to attend if the weather is bad or there are other issues.
Pay on the day tickets are subject to many conditions. This increases attendance.
Lower Staff Costs
Vehicle numbers are known and therefore staffing can be accurately resourced
stopping over manning of events and no staffs are required to take car park or entry
payments.
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Our customers
We are proud that we support many organisations, some of them providing essential
services, including:
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Emergency and Search and Rescue services.
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Utility and Exploration companies.
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UK Forces.
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Environmental, land management, forestry and agriculture organisations.
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Charities and aid organisations.
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Central and local government.
• Vehicle manufacturers and dealer networks.
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Data-centre is ISO27001 ISMS
DPA registered
PCI compliant
ISO 9001, 14001, 18001
All technology in this proposal exists and is operational in the UK today at more than
one site
Clients include:
First Group
TfL
LOCOG (2012 Olympics)
Imperial College London
Many more
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Consultancy and specialist services
Should you have more specialised requirements, we will be pleased to work with you to
develop technology solutions to meet your specific needs, for example, to comply with
particular regulatory, legislative or policy requirements, such as Health & Safety regulations,
local legislation, specific travel requirements or other private sector business policies or best
practices driven by Government.
Contact us
Jason Vallint
t: +44 (0)1256 495 791
e: jason.vallint@AAdrivetech.com
John Phillips
t: +44 (0)1256 495 741
e: john.phillips@AAdrivetech.com
Director
Technology Programme Manager
Address:
Website:
Fax:
AA DriveTech, Fanum House, Basingstoke, RG21 4EA. United Kingdom
www.theaa.com/aadrivetech
+44 (0)1256 495 799
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