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Total dollar sales of the nation's new-car dealerships reached $730 billion in 2013, an
8.8% increase from the previous year.
F.C.T. Report Summaries
Industry & Consumer Research
(Source: National Automobile Dealers Association, 2014 )
Based on National Automobile Dealers Association statistics, the average new-car
dealership had a pre-tax net profit of $923,248 in 2013, on $41.334 million in revenues,
African American Marketplace
Articles on Demand
compared to $835,649 and $37.994 million the previous year. Total revenues were up
8.8% in 2013 for the average dealer, while pre-tax net profits rose 10.5%.
(Source: NADA, 2014 )
Automotive
Custom Charts
Hispanic Marketplace
Instant Backgrounds
The Pitch
Radio Sales Today
Research Reports
Other Media
Share of sales for new car dealers (cars and trucks) by month (3-year average,
2011-2013): January, 7.4%; February, 7.5%; March, 8.5%; April, 8.2%; May, 8.6%; June,
8.3%; July, 8.3%; August, 8.7%; September, 8.0%; October, 8.3%; November, 8.5%;
December, 9.7%.>
(Source: U.S. Department of Commerce, 2014 )
The National Automobile Dealers Association predicts that 16.4 million new cars and
light trucks (foreign and domestic) will be purchased or leased in 2014, an increase of
5% over 2013's sales of 15.6 million light vehicles.
(Source: NADA, 2014 )
Political Advertising
Total car sales (not including light trucks) in the U.S. for 2013 (both domestic and
Radio Resources
foreign), amounted to 7,788,973 units, a 4.2% increase over the 2012 total of
7,472,518.
(Source: Automotive News, 2014 )
Overall share of advertising spending for new-car dealerships, by medium, in 2013:
Internet, 33.0%; Television, 20.8%; Newspaper, 15.3%; Radio, 14.5%; Direct Mail,
11.0%; other, 5.3%.
(Source: National Automobile Dealers Association, 2014 )
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For all of 2013, share of overall light vehicle sales (cars and trucks) by segment: Small
Car, 19.0%; Mid-Size Car, 20.0%; Large Car, 2.0%; Luxury Car, 7.8%; CUV, 25.5%; SUV,
6.7%; Van, 5.3%; Pickup, 13.6%.
(Source: National Automobile Dealers Association, 2014 )
Franchised new-car dealers (domestic and foreign) spent approximately $7.6 billion on
advertising in 2013 (all media), up from $7.2 billion in 2012.
(Source: National Automobile Dealers Association, 2014 )
The advertising budget for the average new-car dealer increased 5.9% in 2013 to
$429,744, up from $405,907. However, advertising cost per vehicle sold
decreased 0.8% in 2013, to $616.
(Source: NADA, 2014 )
New vehicle dollar sales at the average new car dealership were up 10.5% in 2013, while
used vehicle sales at new car dealerships climbed 7.3%. Service and parts sales
increased 4.8% in 2013.
(Source: National Automobile Dealers Association, 2014 )
The average retail selling price for a new vehicle (domestic or foreign) in 2013 was
$31,762, compared to $30,910 in 2012.
(Source: NADA, 2014 )
The new vehicle department accounted for 57.1% of total sales at the average new car
dealership in 2013 (up from 56.2% in 2012), while the used vehicle department
accounted for 31.3% (down from 31.8% the previous year). Service and parts were
responsible for the remaining 11.6% (down from 12.0% in 2012).
(Source: National Automobile Dealers Association, 2014 )
For all of 2013, share of overall light vehicle sales (cars and trucks) by segment: Small
Car, 19.0%; Mid-Size Car, 20.0%; Large Car, 2.0%; Luxury Car, 7.8%; CUV, 25.5%; SUV,
6.7%; Van, 5.3%; Pickup, 13.6%.
(Source: National Automobile Dealers Association, 2014 )
In 2013, new vehicle lease originations reached their highest level since 2000. At nearly
3.2 million contracts, lease originations in 2013 were 26% higher than 2012, and almost
three times higher than their cyclical trough in 2009.
(Source: Manheim Consulting, 2014 )
Auto sales (not including light trucks) of the Big 3 Detroit manufacturers totaled
2,411,238 units in 2013, up 7.4% from 2012. Overall sales of General Motors car brands
were 3.5% higher in 2013 to 1,066,937, while Ford Motor Co. products were up 10.0%
to 836,433. Unit sales of Chrysler auto brands increased 9.2% in 2013 to 543,702.
(Source: Automotive News, 2014 )
Share of the overall market for cars and light trucks (including both domestic and
foreign manufacturers) for the different domestic brands in 2013, with 2012 share in
parentheses: Ford, 15.4% (14.9%); Chevrolet, 12.5% (12.8%); Dodge, 3.8%
(3.6%); Jeep, 3.1% (3.3%); GMC, 2.9% (2.9%); Ram, 2.4% (2.1%); Chrysler, 1.9% (2.1%);
Buick, 1.3% (1.2%); Cadillac, 1.2% (1.0%); Lincoln, 0.5% (0.6%).
(Source: Automotive News, 2014 )
Numbers of cars (not including light trucks) sold in 2013 by the top imported brands,
with change from 2012 in parentheses: Toyota, 1,073,070 (+3.6%); Honda, 730,018
(+7.2%); Nissan, 644,375 (+7.9%); Hyundai, 574,881 (+2.6%); Kia, 389,486 (+1.4%);
Volkswagen, 367,360 (-4.7%); Subaru, 245,752 (-1.9%); BMW, 206,778 (+11.1%);
Mercedes-Benz, 206,213 (+16.0%); Mazda, 165,889 (-9.3%); Lexus, 153,166 (+15.4%);
Audi, 96,342 (+1.1%); Scion, 68,321 (-7.1%); Acura, 67,285 (-10.4%); Infiniti, 63,161
(-8.4%); MINI, 45,177 (+0.1%); Fiat, 35,834 (-18.1%); Volvo, 34,622 (-12.3%);
Mitsubishi, 24,965 (-20.6%); Porsche, 23,816 (+22.1%); Jaguar, 16,952 (+41.1%);
Smart, 9,264 (-7.4%); Maserati, 4,768 (+74.7%); Suzuki, 4,461 (-75.8%); Bentley, 2,872
(+24.1%).
(Source: Automotive News, 2014 )
Overall share of the U.S. market for passenger cars claimed by the following imported
brands in 2013, with share of unit sales in 2012 in parentheses: Toyota, 13.8% (13.9%);
Honda, 10.0% (9.8%); Nissan, 8.9% (8.6%); Hyundai, 7.6% (7.7%); Kia, 5.0% (5.1%);
Volkswagen, 4.7% (5.2%); Subaru, 3.2% (3.4%); BMW, 2.7% (2.5%); Mercedes-Benz,
2.6% (2.4%:); Mazda, 2.1% (2.4%); Lexus, 2.0% (1.8%); Audi, 1.2% (1.3%); Acura, 0.9%
(1.0%); Scion, 0.9% (1.0%); Infiniti, 0.8% (0.9%); MINI, 0.6% (0.6%); Fiat, 0.5% (0.6%);
Volvo, 0.4% (0.5%); Mitsubishi, 0.3% (0.4%); Porsche, 0.3% (0.3%); Jaguar, 0.2%
(0.2%); Suzuki, 0.1% (0.2%); Smart, 0.1%; (0.1%); Maserati, 0.1% (0.0%).
(Source: Automotive News, 2014 )
Numbers of cars (not including light trucks) sold in 2013 by the leading domestic
brands, with change from 2012 in parentheses: Chevrolet, 850,665 (+1.6%); Ford,
793,279 (+10.3%); Dodge, 327,664 (+27.0%); Chrysler, 180,204 (-8.2%); Buick, 113,019
(-8.6%); Cadillac, 103,253 (+48.2%); Lincoln, 43,154 (+3.8%).
(Source: Automotive News, 2014 )
Japanese brands' share of the U.S. car market (not including trucks) stood at 42.9% in
2013, compared to 43.4% in 2012 and 41.8% in 2011. European manufacturers saw
their share of the American car market drop from 13.7% in 2012 to 13.5% in 2013, while
Korean brands' share of U.S. car sales declined from 12.8% in 2012 to 12.6% in 2013.
(Source: Automotive News, 2014 )
According to CNW Marketing Research, sales of used vehicles through franchised
dealers, independent dealers, and transactions attributed to casual sales totaled just
under 42 million units in 2013, compared to approximately 40.5 million in 2012.
(Source: CNW Marketing Research, 2014 )
The average selling price of a used vehicle at a franchised new-car dealership in 2013
was $18,111, up from $17,547 in 2012 and $17,267 in 2011.
(Source: National Automobile Dealers Association, 2014 )
Sources of used vehicles retailed by franchised new-car dealers in 2013: Trade-in on
new vehicle, 41%; auction purchase, 25%; trade-in on used vehicle, 25%; street
purchase, 5%; other, 3%.
(Source: National Automobile Dealers Association, 2014 )
Share of used vehicle sales in 2013, by channel: Franchised dealers, 37.0%;
Independent dealers, 34.6%; casual sales, 28.4%.
(Source: CNW Marketing Research, 2014 )
The number of new-car and light-truck dealerships in the U.S. (both domestic and
foreign) increased to 17,665 at the start of 2014, up from 17,635 in 2013 and 17,540
in 2012 (but down from 17,700 at the beginning of 2011).
(Source: NADA, 2014 )
In 2013, lease penetration rates for both Mercedes-Benz and BMW were both over
50%, while rates for Honda, Toyota, Hyundai/Kia, Ford and GM were all between 20%
and 30%.
(Source: Manheim Consulting, 2014 )
Sales totals for the 10 best-selling new domestic brand cars in 2013, with change from
2012 in parentheses: 1. Ford Fusion, 295,280(+22.4%); 2. Chevrolet Cruze, 248,224
(+4.4%); 3. Ford Focus, 234,570 (-4.6%); 4. Chevrolet Malibu, 200,594 (-4.9%); 5.
Chevrolet Impala, 156,797 (-7.4%); 6. Chrysler 200, 122,480 (-2.4%); 7. Dodge Charger,
98,336 (+19.1%:); 8. Dodge Avenger, 93,842 (-3.1%); 9. Chevrolet Sonic, 85,646
(+5.4%); 10. Dodge Dart, 83,388 (+230.0%).
(Source: Automotive News, 2014 )
Sales totals for the 11-20 top-selling domestic brand cars in 2013, with change from
2012 in parentheses: 11. Chevrolet Camaro, 80,567 (-4.5%); 12. Ford Taurus, 79,960
(+7.5%); 13. Ford Mustang, 77,186 (-7.0%); 14. Ford Fiesta, 71,073 (+25.2%:); 15.
Chrysler 300, 57,724 (-18.4%); 16. Dodge Challenger, 51,462 (+19.3%); 17. Buick
LaCrosse, 48,798 (-14.5%); 18. Buick Verano, 45,527 (+10.9%); 19. Cadillac ATS, 38,319
(+446.8%); 20. Ford C-Max, 35,2190 (+446.8%).
(Source: Automotive News, 2014 )
Sales totals for the 10 best-selling import-branded new cars in 2013, with change from
2012 in parentheses: 1. Toyota Camry, 408,484 (+0.1%); 2. Honda Accord, 366,678
(+10.5%); 3. Honda Civic, 336,180 (+5.7%); 4. Nissan Altima, 320,723 (+5.9%); 5. Toyota
Corolla/Matrix, 302,180 (+3.9%); 6. Hyundai Elantra, 247,912 (+22.7%); 7. Toyota Prius,
234,228 (-0.1%); 8. Hyundai Sonata, 203,648 (-11.7%); 9. Volkswagen Jetta, 163,793
(-3.9%); 10. Kia Optima, 155,893 (+2.3%).
(Source: Automotive News, 2014 )
Sales figures for the 11-20 best-selling new import-branded cars in 2013, with change
from 2012 in parentheses: 11. Nissan Sentra, 129,143 (+21.4%); 12. BMW 3/4-Series,
119,521 (+20.0%); 13. Kia Soul, 118,079 (+2.0%); 14. Subaru Outback, 118,049 (+0.1%);
15. Nissan Versa, 117,352 (+3.6%); 16. Volkswagen Passat, 109,652 (-6.3%); 17.
Mazda3, 104,713 (-15.1%); 18. Mercedes-Benz C Class, 88,251 (+8.0%); 19. Subaru
Impreza, 76,825 (-6.1%); 20. Lexus ES, 72,581 (+29.2%).
(Source: Automotive News, 2014 )
States with the greatest number of new-car dealerships at the start of 2014: 1.
California, 1,377; 2. Texas, 1,210; 3. Pennsylvania, 936; 4. New York, 888; 5. Florida, 852;
6. Ohio, 760; 7. Illinois, 752; 8. Michigan, 637; 9. North Carolina, 589; 10. Wisconsin, 513;
11. Georgia, 512; 12. Virginia, 500.
(Source: National Automobile Dealers Association, 2014 )
States with the highest new-car dealership sales in 2013 (totals in billions): 1. California,
$86.985; 2. Texas, $70.832; 3. Florida, $51.537; 4. New York, $41.943; 5. Pennsylvania,
$28.437; 6. Illinois, $28.356; 7. Ohio, $26.893; 8. New Jersey, $24.180; 9. Georgia,
$22.147; 10. North Carolina, $21.484.
(Source: National Automobile Dealers Association, 2014 )
States with the highest average sales per new-car dealership in 2013 (totals in millions):
1. Arizona, $71.932; 2. Oklahoma, $67.905; 3. California, $63.170; 4. Florida, $60.490; 5.
Texas, $58.539; 6. Colorado, $52.621; 7. New Jersey, $51.337; 8. Nevada, $50.990; 9.
Delaware, $47.491; 10. New York, $47.233.
(Source: National Automobile Dealers Association, 2014 )
Overall sales of light truck vehicles increased 11.0% in 2013 to a total of 7,793,163
units, up from 7,020,574 in 2012. Truck sales of the Big 3 Detrot automakers totaled
4,624,610 in 2013, 10.1% higher than the previous year, while sales of Japanese
nameplates sold in the U.S. amounted to 2,442,786 in 2013 (up 16.3% from
2012), European light-truck brand sales totaled 456,551 (up 9.2%) in 2013, and
Korean models totaled 276,618 (8.3% lower than 2012).
(Source: Automotive News, 2014 )
Light trucks accounted for 50.0% of the overall number of new vehicles sold in
2013, compared to 48.4% in 2012 and 50.4% of the total in 2011.
(Source: Automotive News, 2014 )
Overall sales totals for the leading light-truck manufacturers in 2013, with change from
2012 in parentheses: Ford, 1,610,263 (+11.7%); Chevrolet, 1,096,460 (+8.1%); Toyota,
820,804 (+12.6%); Honda, 577,294 (+7.6%); Jeep, 490,454 (+3.4%); GMC,
450,901(+8.9%); Nissan 436,826 (+15.7%); Ram, 367,843 (+22.2%); Dodge, 268,679
(+0.7%); Subaru, 178,931 (+108.5%); Kia, 145,693 (-16.0%); Hyundai, 130,925 (+2.2%);
Mercedes-Benz, 128,131 (+9.3%); Chrysler, 122,288 (+9.4%); Lexus,
120,681(+8.3%); Mazda, 118,058 (+25.3%); BMW, 102,502 (+7.5%); Acura, 98,151
(+21.0%); Buick, 92,490 (+63.1%); Cadillac, 79,290 (-1.0%); Audi, 61,719 (+40.1%);
Infiniti, 53,294 (+4.7%); Land Rover, 50,010 (+14,5%); Volkswagen, 40,344
(-23.5%); Lincoln, 38,540 (-5.0%); Mitsubishi, 37,262 (+41,5%); Volvo, 26,611
(-7.1%); MINI, 21,325 (+1.5%); Porsche, 18,507 (+19.1%).
(Source: Automotive News, 2014 )
Sales figures for the 10 best-selling light truck vehicles in 2013 (with percentage
change from 2012 in parentheses): 1. Ford F-Series, 763,402 (+18.3%); 2. Chevrolet
Silverado, 480,414 (+14.8%); 3. Ram Pickup, 355,673 (+21.2%); 4. Honda CR-V, 303,904
(+7.9%); 5. Ford Escape, 295,993 (+13.4%); 6. Chevrolet Equinox, 238,192 (+9.0%); 7.
Toyota RAV4, 218,249 (+27.0%); 8. Ford Explorer, 192,397 (+17.2%); 9. GMC Sierra,
184,389 (+17.3%); 10. Jeep Grand Cherokee, 174,275 (+12.6%).
(Source: Automotive News, 2014 )
Sales totals for the 11-20 top-selling light truck vehicles in 2013 (with percentage
change from 2012 in parentheses): 11. Nissan Rogue, 162,751 (+14.3%); 12. Toyota
Tacoma, 159,485 (+12.8%); 13. Jeep Wrangler, 155,502 (+9.8%); 14. Ford Edge, 129,109
(+0.9%); 15. Honda Odyssey, 128,987 (+2.4%); 16. Toyota Highlander, 127,572 (+5.4%);
17. Honda Pilot, 126,678 (10.3%); 18. Dodge Grand Caravan, 124,019 (-12.3%); 19.
Subaru Forester, 123,592 (+61.9%); 20. Chrysler Town & Country, 122,288 (+9.4%).
(Source: Automotive News, 2014 )
Sales figures for the 21-30 best-selling light truck vehicles in 2013 (with percentage
change from 2012 in parentheses): 21. Toyota Sienna, 121,117 (+5.6%); 22. Toyota
Tundra, 112,732 (+10.9%); 23. Kia Sorento, 105,649 (-11.7%); 24. Lexus RX, 103,920
(+9.0%); 25. Ford E-Series Van, 102,705 (+4.1%); 26. GMC Terrain, 99,525 (+1.8%); 27.
Chevrolet Traverse, 96,467 (+12.7%); 28. GMC Acadia, 89,793 (+14.7%); 29. Hyundai
Santa Fe, 88,844 (+25.1%):; 30. Nissan Pathfinder, 88,632 (+108.0%).
(Source: Automotive News, 2014 )
The overall light truck market share of the Big 3 Detroit auto manufacturers stood at
59.3% in 2013, down from 59.8% in 2012. The light truck market share of Japanese
brands grew to 31.3% in 2013 (up from 29.9% in 2012), while European automakers'
share of light truck sales slipped from 6.0% in 2012 to 5.9% in 2013. Korean brands saw
their market share fall from 4.3% in 2012 to 3.5% in 2013.
(Source: Automotive News, 2014 )
Sales of medium- and heavy-duty trucks (Classes 4-8) rose 1.7% in 2013 to 351,737
units.
(Source: National Automobile Dealers Association, 2014 )
Brands with the highest market share for 2013 in the medium- and heavy-duty truck
business: Freightliner, 31.6%; Ford, 16.5%; International, 14.3%; Kenworth, 8.7%;
Peterbilt, 8.4%; Volvo Truck 5.9%; Mack, 4.6%; Dodge/Ram, 3.1%; Hino, 2.1%.
(Source: National Automobile Dealers Association, 2014 )
Based on research by R.L. Polk, the average age of passenger cars in the U.S. in 2013
was 11.4 years, up from 9.9 years in 2003, while the average age of light trucks
(including pickups and SUVs) was 11.3 years, up from 9.5 years in 2003.
(Source: R.L. Polk & Co., 2014 )
Advertising:
Overall ad spending in all media by the automotive dealers & services category totaled
$4.126 billion in 2013, 1.1% higher than the 2012 figure of $4.083 billion.
(Source: Kantar Media, 2014 )
Advertising:
Businesses in the "Auto Dealers/Gas Stations" category, on average, spend 0.5% of
their total sales revenue on advertising (which equates to 4.7% of their profit margin).
(Source: Schonfeld and Associates, Advertising Ratios and Budgets, 2014 )
Consumer Insights
For the first half of 2014, Millennials surpassed Gen X consumers in new-vehicle sales for
the first time ever (26% to 24%) (Baby Boomers still accounted for the largest share of
new-vehicle sales, at 38%.)
(Source: J.D. Power and Associates, 2014 )
Based on research by J.D. Power and Associates, women accounted for 39% of car
purchases in 2013, up from 37% four years earlier. Among Millennials, 53% of car buyers
are female.
(Source: J.D. Power and Associates, 2014 )
Profiling adults 18+ who are "very likely" to buy any new vehicle within the next year, along
with those who are "very likely" to lease a vehicle in the coming year:
Likely to
Likely to
Likely to
Likely to
Buy
Lease
Buy
Lease
Sex:
Age:
Male
53.6%
47.7%
18-24
18.1%
21.8%
Female
46.4%
52.3%
25-34
22.3%
22.2%
35-44
18.1%
17.6%
HH Income:
$100,000+
27.6%
23.5%
45-54
17.3%
13.4%
$75-99,999
12.5%
10.5%
55-64
12.1%
14.4%
$60-74,000
11.1%
10.7%
65+
12.1%
10.6%
$50-59,999
7.9%
7.9%
Region:
$40-49,999
7.9%
7.9%
Northeast
15.2%
22.2%
$30-39,999
9.9%
11.2%
Midwest
18.9%
20.1%
$20-29,999
9.3%
10.8%
South
44.7%
40.1%
Under $20K
13.8%
17.5%
West
21.2%
17.6%
Race:
Marital:
White
55.8%
54.7%
Single
35.3%
37.1%
Black
23.8%
31.2%
Married
49.9%
46.4%
Other
20.4%
14.1%
Sep/Wid/Div
14.8%
16.5%
Hispanic origin
19.3%
13.4%
(Source: GfK MRI, 2014 )
Profiling adults 18+ who purchased/leased any new domestic vehicle in the past year,
along with those consumers who bought/leased a new imported vehicle in the previous
year:
New
New
New
Domestic Imported
Sex:
New
Domestic Imported
Age:
Male
51.9%
47.3%
18-24
8.7%
10.8%
Female
48.1%
52.7%
25-34
15.7%
17.0%
35-44
16.2%
18.9%
HH Income:
$100,000+
45.1%
48.8%
45-54
19.9%
18.7%
$75-99,999
20.1%
19.1%
55-64
19.9%
18.9%
$60-74,999
10.0%
9.5%
65+
19.6%
15.7%
$50-59,999
8.3%
5.9%
Region:
$40-49,999
6.0%
5.8%
Northeast
18.0%
23.9%
$30-39,999
5.2%
3.9%
Midwest
27.2%
15.9%
$20-29,999
1.9%
4.2%
South
40.1%
37.8%
Under $20K
3.4%
2.8%
West
14.7%
22.4%
Single
17.6%
21.2%
Married
70.6%
66.6%
Sep/Wid/Div
11.8%
12.2%
Race:
Marital:
White
88.1%
82.5%
Black
4.9%
5.6%
Other
7.0%
11.9%
Hispanic origin
7.9%
10.2%
(Source: GfK MRI, 2014 )
Profiling adults 18+ who are "very likely" to purchase either a 2-door or 4-door car, a
pickup truck, or a sport utility vehicle within the next year:
Car
Sex:
Age:
Region:
Marital:
SUV
Male
50.1%
57.2%
49.0%
Female
49.9%
42.8%
51.0%
18-24
19.4%
20.0%
15.4%
25-34
20.8%
21.9%
21.5%
35-44
17.3%
17.1%
20.7%
45-54
17.6%
18.7%
17.9%
55-64
13.7%
14.5%
13.6%
65+
11.2%
7.8%
10.9%
26.0%
20.6%
30.2%
$75-99,999
11.9%
11.9%
13.3%
$60-74,999
10.4%
11.1%
12.2%
$50-59,999
8.2%
9.1%
7.4%
$40-49,999
7.4%
7.6%
7.2%
$30-39,999
10.2%
10.3%
9.9%
$20-29,999
10.4%
12.4%
7.3%
Under $20K
15.5%
16.9%
12.5%
White
61.5%
59.9%
66.8%
Black
19.9%
20.4%
18.9%
Other
18.6%
19.7%
14.3%
Hispanic origin
18.7%
19.6%
13.4%
Northeast
16.8%
10.9%
15.7%
Midwest
19.3%
19.2%
23.6%
South
41.4%
47.7%
39.7%
West
22.5%
22.2%
21.0%
Single
35.6%
36.3%
27.2%
HH Income: $100,000+
Race:
Truck
Married
48.1%
43.5%
58.1%
Sep/Wid/Div
16.3%
20.2%
14.7%
(Source: GfK MRI, 2014 )
Profiling adults 18+ who are "very likely" to buy a used/pre-owned vehicle within the
coming year:
Sex:
Age:
Male
50.5%
18-24
19.2%
Female
49.5%
25-34
22.4%
35-44
18.2%
HH Income:
$100,000+
21.8%
45-54
18.3%
$75-99,999
11.5%
55-64
12.8%
$60-74,999
10.8%
65+
$50-59,999
7.8%
Region:
$40-49,999
8.0%
Northeast
13.8%
$30-39,999
10.9%
Midwest
21.9%
$20-29,999
11.6%
South
43.5%
Under $20K
17.6%
West
20.8%
Race:
9.1%
Marital:
White
63.4%
Single
34.8%
Black
19.1%
Married
47.2%
Other
17.5%
Sep/Wid/Div
18.0%
Hispanic origin
18.4%
(Source: GfK MRI, 2014 )
States with the greatest number of new-vehicle registrations in 2013, with increase from
2012 in parentheses: 1. California, 1,711,762 (+11.9%); 2. Texas, 1,423,625 (+11.6%); 3.
Florida, 1,100,893 (+9.3%); 4. New York, 928,475 (+6.9%); 5. Oklahoma, 699,406 (-2.7%);
6. Pennsylvania, 622,088 (+4.0%); 7. Illinois, 611,432 (+3.6%); 8. Ohio, 571,047 (+8.2%); 9.
New Jersey, 545,613 (+6.2%); 10. Michigan, 540,295 (+11.6%).
(Source: IHS Automotive, 2014 )
According to a 2014 J.D. Power and Associates survey, 33% of young drivers (25 and
under) say they "completely agree" that they like their vehicle to stand out from the
crowd, compared to just 20% of new-vehicle drivers across all age groups.
(Source: J.D. Power and Associates, 2014 )
Based on a 2014 survey by J.D. Power and Associates, among buyers who avoid a
particular new-car model, the most commonly-cited reason (33%) is because they don't
like its exterior styling.
(Source: J.D. Power and Associates, 2014 )
According to a 2014 J.D. Power and Associates survey, 33% of young drivers (25 and
under) say they "completely agree" that they like their vehicle to stand out from the
crowd, compared to just 20% of new-vehicle drivers across all age groups.
(Source: J.D. Power and Associates, 2014 )
Winners of the 2013 Polk Automotive Loyalty Awards for the various
truck/SUV/van categories: Non-Luxury CUV -- Honda CR-V; Non-Luxury Full-Size
Half-Ton Pickup -- Ford F-150; Non-Luxury Mid-Size CUV -- Kia Sorento; Non-Luxury
Mid-Size SUV -- Jeep Grand Cherokee; Non-Luxury Mid-Size Van -- Chrysler Town &
Country; Luxury Mid-Size CUV -- Lexus RX; Non-Luxury Mid-Size Pickup -- Toyota
Tacoma; Non-Luxury Full-Size SUV -- Toyota Land Cruiser; Luxury Compact CUV -- Acrua
RDX; Non-Luxury Compact SUV -- Jeep Wrangler; Luxury Full-Size SUV -- Land Rover
Range Rover; Luxury Mid-Size SUV, Mercedes-Benz G-Class. Loyalty is determined when
a household that owns a new vehicle returns to the market and purchases or leases
another new vehicle of the same model or make.
(Source: R.L. Polk & Co., 2014 )
Based on a 2014 survey by J.D. Power and Associates, among buyers who avoid a
particular new-car model, the most commonly-cited reason (33%) is because they don't
like its exterior styling.
(Source: J.D. Power and Associates, 2014 )
New technology offerings in vehicles are important to new-vehicle buyers, as 38% of
those buying domestic vehicles cite the latest technology features as a reason for their
purchase, compared with 33% of import vehicle buyers, according to a 2014 study by J.D.
Power and Associates.
(Source: J.D. Power and Associates, 2014 )
Based on a 2013 study by J.D. Power and Associates, the primary drivers of customer
satisfaction in the retail leasing process are: Finance provider offering;
application/approval process; sales representative relationship; and vehicle return
process.
(Source: J.D. Power and Associates, 2013 )
According to research by Swapalease.com, an estimated 10% of lease-holders would like
to get out of their lease each year, because of changes in finances, lifestyle, etc.
(Source: The Detroit Bureau, 2013 )
According to a 2013 survey by J.D. Power and Associates, the five most influential
purchase reasons among Luxury new-vehicle buyers: 1. Performance (power, handling,
etc.); 2. Quality of workmanship (materials, fit and finish); 3. Exterior styling (design); 4.
Like the image the vehicle portrays; 5. Reliability (freedom from breakdowns).
(Source: J.D. Power and Associates, 2013 )
Research by J.D. Power and Associates determined that among customers who leased
their previous new vehicle, 76.4% leased their next new vehicle, while 19.4% financed the
purchase of their next new vehicle with a loan, and 4.3% paid cash for their next new
vehicle. Conversely, only 7.4% of customers who purchased their last new vehicle decided
to lease their next one.
(Source: Automotive News, 2013 )
Why Radio
Radio has established itself as an excellent vehicle for advertisers to deliver their
messages to an increasing number of potential buyers. Each week, radio reaches 91.5%
of persons ages 12+, and 67.1% of these consumers on a daily basis. In all, 244,000,000
Americans ages 12-and-older listen to radio every week.
(Source: Nielsen Audio, 2014 )
On a weekly basis, radio reaches 85.2% of adults 18+ who are "very likely" to buy any
new vehicle in the coming year, along with 84.1% who expect to lease. Radio's weekly
reach also includes 85.7% of consumers who are "very likely" to purchase or lease a
2-door or 4-door car in the next 12 months, and 86.8% who plan to purchase/lease a
truck, SUV or van. In addition, radio reaches 85.3% of adults who are "very likely" to
obtain a hybrid/alternative fuel vehicle, and 85.8% who expect to acquire a
used/pre-owned vehicle.
(Source: GfK MRI, 2014 )
Every week, radio reaches 93% of adult households 18+ that plan to buy/lease either a
new compact, midsize or full-size car in the next 12 months, along with 93% who
expect to purchase a new pickup or van, and 94% who plan to buy a new SUV. Radio also
reaches 93% of households that intend to purchase any used vehicle in the next year.
(Source: Scarborough USA, 2013 )
Miscellaneous Industry Facts or Category Trivia
August is traditionally a strong month for U.S. auto sales because consumers expect
factory discounts at the end of the model year.
(Source: Automotive News, 2014 )
According to a 2014 study by paint supplier Axalta Coating Systems, over the previous
four years, the top five colors picked by car buyers have been white, black, silver, grey
and red.
(Source: CNN, 2014 )
The average new-car dealership (domestic and foreign) had 57 employees and an
annual payroll of $3.04 million in 2013.
(Source: National Automobile Dealers Association, 2014 )
Relevant Links
National Automobile Dealers Association:
www.nada.org
Automotive News:
www.autonews.com
J.D. Power and Associates:
www.jdpower.com
IHS Automotive:
www.polk.com
The Detroit Bureau:
www.thedetroitbureau.com
The Detroit News:
www.detroitnews.com
Kelley Blue Book:
www.kbb.com
Edmunds.com:
www.edmunds.com
(Source: RAB, 2014 )
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