READING LIST 2012/2013
PROFESSIONAL
CERTIFICATE
IN MARKETING
RECOMMENDED SUPPORT MATERIALS
PROFESSIONAL CERTIFICATE IN MARKETING
UNIT 1:
MARKETING ESSENTIALS
Buy the
study pack –
SAVE 20%
Study pack
• Essentials of marketing
5th edition
• CIM study text:
marketing essentials
• Listen and learn audio CD:
marketing essentials
RRP £80.98
Study pack price £64.75
Core texts
Workbooks
Blythe, J. (2012) Essentials of
marketing. 5th edition. Harlow,
Prentice Hall. £43.99
BPP (2012). CIM study text:
marketing essentials. London,
BPP Learning Media. £22.00
eBook £13.20
Brassington, F. and Pettitt, S.
(2006) Principles of marketing.
4th edition. Harlow, Prentice Hall.
£49.99
BPP (2012) CIM assessment
workbook: professional
certificate in marketing. London,
BPP Learning Media. £25.00
eBook £15.00
CIM PROFESSIONAL MARKETING QUALIFICATIONS
Supplementary readings
Blythe, J. (2005) Essentials of
marketing communications. 3rd
edition. Harlow, Prentice Hall.
£42.99
Fill, C. (2006) Simply marketing
communications. Harlow, FT/
Prentice Hall. £46.99
Jobber, D. (2009) Principles and
practice of marketing. 6th edition.
Maidenhead, McGraw-Hill. £50.99
McDonald, M. (2007) Malcolm
McDonald on marketing planning:
understanding marketing plans
and strategy. London, Kogan
Page. £12.99
Palmer, A. (2011) Principles of
services marketing. 6th edition.
Maidenhead, McGraw-Hill. £47.99
Smith, P. and Zook, Z. (2011)
Marketing communications:
integrating offline and online with
social media. 5th edition. London,
Kogan Page. £39.50
Worthington, I. and Britton, C.
(2009) Business environment. 6th
edition. Harlow, FT/Prentice Hall.
£44.99
CIM (2010) Listen and learn
audio CD: marketing essentials.
Cookham, CIM. £14.99.
BPP (2012) CIM passcards:
professional certificate in
marketing. London, BPP Learning
Media. £10.00
eBook £6.00
RECOMMENDED SUPPORT MATERIALS
PROFESSIONAL CERTIFICATE IN MARKETING
UNIT 2:
ASSESSING THE
MARKETING
ENVIRONMENT
Buy the
study pack –
SAVE 20%
Study pack
• The business environment
6th edition
• CIM study text: assessing
the marketing environment
• Listen and learn audio CD:
assessing the marketing
environment RRP £81.98
Study pack price £65.50
Supplementary readings
Campbell, D. and Craig, T. (2005)
Organisations and the business
environment. 2nd edition. Oxford,
Butterworth Heinemann. £36.99
Capon, C. (2009) Understanding
the business environment. 3rd
edition, Harlow, FT Prentice Hall.
£47.99
Cartwright, R. (2001) Mastering
the business environment.
London, Palgrave. £16.99
Gerber, J. (2010) International
economics. 5th edition. Harlow,
Pearson. £67.99
Jobber, D. (2009) Principles and
practice of marketing. 6th edition.
Maidenhead, McGraw-Hill. £50.99
Keegan, W. and Green, M. (2012)
Global marketing. 7th edition.
Harlow, Pearson. £51.99
Kew, J. and Stredwick, J. (2008)
Business environment: managing
in a strategic context. 2nd edition,
London, CIPD. £42.99
Core texts
Workbooks
Palmer, A. and Hartley, B. (2011)
The business environment. 7th
edition. Maidenhead, McGraw-Hill.
£44.99
BPP (2012). CIM study text:
assessing the marketing
environment. London, BPP
Learning Media. £22.00
eBook £13.20
Elearn Training Co (2008) The
business environment. Oxford,
Pergamon Flexible Learning.
£26.99
BPP (2012) CIM assessment
workbook: professional
certificate in marketing. London,
BPP Learning Media. £25.00
eBook £15.00
CIM PROFESSIONAL MARKETING QUALIFICATIONS
CIM (2010) Listen and learn audio
CD: assessing the marketing
environment. Cookham, CIM.
£14.99.
BPP (2012) CIM passcards:
professional certificate in
marketing. London, BPP Learning
Media. £10.00
eBook £6.00
Wetherly, P. and Otter, D. (2011)
Business environment: themes
and issues. 2nd edition. Oxford,
Oxford University. £41.99
Worthington, I. and Britton, C.
(2009) Business environment. 6th
edition. Harlow, FT/Prentice Hall.
£44.99
RECOMMENDED SUPPORT MATERIALS
PROFESSIONAL CERTIFICATE IN MARKETING
UNIT 3:
MARKETING INFORMATION
AND RESEARCH
Buy the
study pack –
SAVE 20%
Study pack
• Marketing research:
an integrated approach
3rd edition
Chisnall, P. (2004) Marketing
research. 7th edition. Maidenhead,
McGraw Hill. £37.99
• CIM study text: marketing
information and research
ESOMAR (2007) Market research
handbook. 5th edition. Chichester,
John Wiley & Sons. £100.00
RRP £84.98
Study pack price £67.95
Workbooks
Wilson, A. (2011) Marketing
research: an integrated approach.
3rd edition. Harlow, Pearson.
£47.99
BPP (2012). CIM study text:
marketing information and
research. London, BPP Learning
Media. £22.00
eBook £13.20
BPP (2012) CIM assessment
workbook: professional
certificate in marketing. London,
BPP Learning Media. £25.00
eBook £15.00
CIM PROFESSIONAL MARKETING QUALIFICATIONS
CIM (2010) Listen and learn audio
CD: marketing information and
research. Cookham, CIM. £14.99.
Brace, I. (2008) Questionnaire
design: how to plan, structure and
write survey material for effective
market research. 2nd edition.
London, Kogan Page. £25.00
Bradley, N. (2010) Marketing
research: tools and techniques.
2nd edition. Oxford, Oxford
University Press. £39.99
• Listen and learn audio CD:
marketing information
and research
Core texts
Supplementary readings
Humby, C., Hunt, T. and Phillips, T.
(2008) Scoring points: how Tesco
continues to win customer loyalty.
2nd revised edition. London,
Kogan Page. £17.99
Keegan, S. (2009) Qualitative
research: good decision making
through understanding people,
cultures and markets. London,
Kogan Page. £24.95
McNeil, R. (2005) Business to
business research: understanding
and measuring business markets.
London, Kogan Page. £27.50
Proctor, T. (2005) Essentials of
marketing research. 4th edition,
Harlow, FT Prentice Hall. £51.99
Stone, M., Bond, A. and Foss, B.
(2004) Consumer insight: how
to use data and market research
to get closer to your customer.
London, Kogan Page. £24.95
Szwarc, P. (2005) Researching
customer satisfaction and loyalty:
how to find out what people
really think. London, Kogan Page.
£24.95
Tapp, A. (2008) Principles of
direct and database marketing.
4th edition. Harlow, Prentice Hall.
£51.99
RECOMMENDED SUPPORT MATERIALS
PROFESSIONAL CERTIFICATE IN MARKETING
UNIT 4:
STAKEHOLDER
MARKETING
Buy the
study pack –
SAVE 20%
Study pack
• Relationship marketing
4th edition
• CIM study text:
stakeholder marketing
• Listen and learn audio CD:
stakeholder marketing
RRP £82.98
Study pack price £66.35
Supplementary readings
Blythe, J. (2005) Essentials of
marketing communications. 3rd
edition. Harlow, Prentice Hall.
£42.99
Evans, M., Jamal, A. and Foxall, G.
(2009) Consumer behaviour. 2nd
edition. Chichester, John Wiley.
£47.99
Fill, C. (2006) Simply marketing
communications. Harlow, FT/
Prentice Hall. £46.99
Friedman, A.L and Miles, S.
(2006) Stakeholders: theory
and practice. Oxford, Oxford
University Press. £37.50
Ford, D. (2011) Managing business
relationships. 3rd edition.
Chichester, John Wiley. £32.99
Gay, R. (2007) Online marketing:
a customer-led approach. Oxford,
Oxford University Press. £39.99
Harwood, T., Garry, T. and
Broderick, A. (2008) Relationship
marketing: perspectives,
dimensions and contexts.
Maidenhead, McGraw-Hill. £39.99
Core texts
Workbooks
Egan, J. (2011) Relationship
marketing; exploring relational
strategies in marketing. 4th
edition. Harlow, Prentice Hall.
£45.99
BPP (2012). CIM study text:
stakeholder marketing. London,
BPP Learning Media. £22.00
eBook £13.20
Jobber, D. (2009) Principles and
practice of marketing. 6th edition.
Maidenhead, McGraw-Hill. £50.99
BPP (2012) CIM assessment
workbook: professional
certificate in marketing. London,
BPP Learning Media. £25.00
eBook £15.00
CIM PROFESSIONAL MARKETING QUALIFICATIONS
CIM (2010) Listen and learn audio
CD: stakeholder marketing.
Cookham, CIM. £14.99.
Johnson, G. and Scholes, K. (2010)
Exploring corporate strategy.
9th edition. Harlow, Prentice Hall.
£53.99
Ryan, D. and Jones, C. (2012)
Understanding digital marketing.
2nd edition. London, Kogan Page.
£19.99
Kotler, P. and Lee, N. (2005)
Corporate social responsibility:
doing the most good for your
company and your cause.
Hoboken, NJ, John Wiley & Sons.
£23.99
Smith, P. and Zook, Z. (2011)
Marketing communications:
integrating offline and online with
social media. 5th edition. London,
Kogan Page. £39.50
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