Introductory
Certificate
in Marketing
Reading list 2011 – 2012
Introductory Certificate in Marketing
What is Marketing?
Understanding Customer Relationships
Recommended
support materials
Core text
Workbooks
Supplementary reading
Recommended
support materials
Core text
Supplementary reading
Supplementary reading
Egan, J. (2011) Relationship
marketing; exploring relational
strategies in marketing. 4th
edition. Harlow, Prentice Hall.
£44.99
Brassington, F. and Pettitt, S.
(2007) Essentials of marketing.
2nd edition. Harlow, Prentice Hall.
£41.99
Harris, D. and Botten, N. (2008)
CIM coursebook: introduction to
marketing. Oxford, Butterworth
Heinemann. £20.99
Brassington, F. and Pettitt, S.
(2006) Principles of marketing.
4th edition. Harlow, Prentice Hall.
£48.99
Brassington, F. and Pettitt, S.
(2007) Essentials of marketing.
2nd edition. Harlow, Prentice Hall.
£41.99
Arussy, L. (2002) The experience:
how to wow your customers and
create a passionate workplace.
San Francisco, CMP Books. £16.99
OR
BPP (2009) CIM - Introductory
certificate in marketing:
study workbook. London, BPP
Publishing. £20.00
Cartwright, R. (2001) Mastering the
business environment. London,
Palgrave. £17.99
OR
Boden, A. and Hailstone, P. (2001)
Handling complaints pocketbook.
Management Pocketbooks. £6.99
Blythe, J. (2008) Essentials of
marketing. 4th edition. Harlow,
Prentice Hall. £41.99 [New edition
due Feb 2012]
BPP (2009) CIM – Introductory
certificate in marketing:
passcards. London, BPP
Publishing. £8.00
CIM professional marketing qualifications
Davies, G. (2011) How to pass your
marketing exams: The guide to
becoming a successful marketing
student. Cornwall, Gary Davies.
£12.99
Blythe, J. (2008) Essentials of
marketing. 4th edition. Harlow,
Prentice Hall. £41.99 [New edition
due Feb 2012]
Workbooks
Palmer, A. (2011) Principles of
services marketing. 6th edition.
Maidenhead, McGraw-Hill. £44.99
Harris, D. and Botten, N. (2008)
CIM coursebook: introduction to
marketing. Oxford, Butterworth
Heinemann. £20.99
Palmer, A. (2009) Introduction to
marketing: theory and practice.
2nd edition. Oxford, Oxford
University Press. £33.99
BPP (2009) CIM Introductory
certificate in marketing:
study workbook. London, BPP
Publishing. £20.00
Wright, R. (2006) Consumer
behaviour. London, Thomson.
£46.99
BPP (2009) CIM – Introductory
certificate in marketing:
passcards. London, BPP
Publishing. £8.00
Cook, S. (2010) Customer care
excellence: how to create and
effective customer service focus.
6th edition. London, Kogan Page.
£24.95
Davies, G. (2011) How to pass your
marketing exams: The guide to
becoming a successful marketing
student. Cornwall, Gary Davies.
£12.99
Doole, I., Lancaster, G. and Lowe,
R. (2004) Understanding and
managing customers. Harlow,
Prentice Hall. £38.99
Ettinger, B. and Perfetto, E. (2007)
Business English: writing in the
workplace. 4th edition. Harlow,
Prentice Hall. £51.99
Hill, N., Brierley, J. and MacGougall,
R. (2003) How to measure
customer satisfaction. 2nd rev
edition. Gower. £19.99
Ober, S. (2009) Business
communications. 7th international
edition. US, South Western. £43.99
Palmer, A. (2010) Principles of
services marketing. 6th edition.
Maidenhead, McGraw-Hill. £44.99
Quilliam, S. (2008) Body
language: make the most of your
professional and personal life
by learning to read and use the
body's secret signals. 2nd edition.
London, Carlton. £6.99
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