By :
Aditya Narendra
Ary Andana
Bernadine Niken
Petrus Maximianus
MM UGM JAKARTA
Eksekutif A 33 A

Nokia Lumia
VS
Nokia
Communicato r

A Shared History Of Innovation
Years Nokia
 1865
Nokia is established as Paper
Manufacture
 1950 Beginning Of Finnish Cable Work
 1975
 1981 Launch mobile Network
 1985
 1991 GSM Call Made
 2011 Partners with Microsoft
Microsoft
Microsoft formed
Introduce PC
Launch Of Windows
Partners with Nokia

Why Microsoft acquire Nokia’s devices & services business

Analysis Strategy
BCG MATRIX

Core Competency
Operatin g System
Valuable
Brand
Source: Eurobrand 2010
Develop some innovation and competitive product

Conclusion
IT industry getting more competitive
Microsoft see the opportunity to win the competition in this industry by expanding it business line into mobile devices
This acquisition decision was designed to help Microsoft to achieve that goals more rapidly
But it seems didn’t work since Nokia handset sales were tend to stagnant

Increase R&D budget & put it as corporate strategic initiatives
Bring Back the Legend to the new world!