Syllabus
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Marketing 4700
Marketing Strategy
Fall 2010
Gary Webster
Strategic Marketing Problems, Roger A. Kerin & Robert A. Peterson
HAZY 341
Tuesday & Thursday 7:30 – 8:00 pm
652-7992
435-703-3335
1.
2.
Attendance required. On-time mandatory
Penalty for Cheating (including plagiarism), or abetting: Automatic “F”
1.
2.
3.
4.
Students successfully completing the course should be competent to:
Assemble information required to make marketing decisions
Access relative importance of information regarding marketing decisions
Work productively individually and with a group in formulating marketing decisions
Recognize the critical nature of creative thinking in the marketing process
Results:
Responsibilities: Each class member is expected to:
1.
Devote two to three hours of out-of-class study time for each class
2.
Carefully study and understand assigned chapters
3.
Analyze each case and media assigned
4.
All written work must be submitted in the highest quality. Double-spaced, one inch
margins and the body copy must be 12pt Times font.
Written Work Evaluation:
1.
Use of relevant case data
2.
Depth of thoughts
3.
Thoroughness of assessing relevant and relating information
4.
Presentation, including grammar and spelling
Grading:
Quizzes will be worth five to ten points. The midterm exam will be worth 100 points and the
final will be worth 200 points. Quizzes will carry the same weight as the exams. Students will
be able to access progress throughout the semester. The grading scale is a follows:
Percent of Total
Points Available
Grade
Percent of Total
Points Available
Grade
95 to 100
90 to 94
85 to 89
80 to 84
75 to 79
70 to 74
A
AB+
B
BC+
65 to 69
60 to 64
55 to 59
50 to 54
46 to 49
<45
C
CD+
D
DF
Marketing 4700 Fall 2010
2010 Dixie State College
To determine your grade anytime during the semester, simply divide your score by the total number of
points available. Caution: Don’t panic early in the semester. You can “blow” as many as 50 points and still
get an “A” in the course. There will be no grade negotiating except in the case you believe you were unfairly
assigned a problem in which case you may ask for a re-evaluation (within a 48 hour period of receiving the
grade). Once the re-evaluation occurs, and time elapses, there will be no further grade discussion.
Groups: Each student will be assigned to work in groups.
1. When an assignment is deemed a “Group Effort” only one written report will be
submitted.
2. When an assignment is “Individual Effort” each class member will be responsible to
submit an unassisted report.
3. On the final class period, a written evaluation of each team member in your group
(including yourself) will be collected. Evaluations will be confidential.
Class Participation: Members will be selected randomly to begin discussion regarding assigned material.
Absence or lack of preparation will result in grade reduction
Non-Textbook Items:
1.
Some items on the assignment sheet are not in the text. These it items are on reserve in the
library (or in my office) and may be copied.
2.
Each student will read the “Marketing Management” section of the Wall Street Journal daily.
And will bring to class items pertaining to marketing.
3.
Forbes Magazine will also be discussed weekly. Please be prepared to discuss before regular
class materials.
Cases:
1.
2.
Textbook cases are factual. They are, however, dated due to publishing editions. Newly
discovered information relevant to cases should be used…with references!
Do not repeat case facts orally or in writing in relevant cases. Your assumption is that the
audience is familiar. Simply begin analysis.
a. Only use warranted assumptions in your analysis.
b. Unwarranted assumptions will be rejected. Facts only please.
Disabilities:
If you are a student with a disability, or believe you may have a disability, please contact the Disability
Resource Center (located just beneath the Career Center/Financial Aid Building/435-652-7516). This
syllabus will also be made available in alternative formats upon request.
Rebelmail:
Class information and college information will be mailed to you via your Rebelmail address. This
includes: Bills, financial aid, scholarship notices, notification of dropped classes, reminders, and
other important information. Check it often!
Marketing 4700 Fall 2010
2010 Dixie State College
NOTE: All assignments must be completed PRIOR to the assigned class.
Date
Aug. 24th
Sept. 9th
Sept. 14th
Sept. 16th
Class
Reading
Class #
1
Intro.
Chapters 1 & 2
2
Appendix “A”
Exercises 1-3
3
Pages 48-49
Exercises 4-6
4
Pages 49-50
Exercises 7-8
5
Page 50
6
Chapter 3
7
8
Chapter 4
Sept. 21st
9
First in Show
Sept. 23rd
Sept. 28th
Sept. 30th
Oct. 5th
Oct. 7th
Oct. 12th
Oct. 19th
Oct. 21st
Oct. 26th
Oct. 28th
Nov. 2nd
Nov. 4th
Nov. 9th
Nov. 11th
Nov. 18th
Nov. 30th
Dec. 2nd
Dec. 7th
Dec. 9th
Dec. 14th
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
Chapter 5
Cracker Jack
Drypers
Aug. 26th
Aug. 31st
Sept. 2nd
Sept. 7th
Prep for exam
Chapter 7
Cutco
Chapter 8
Southwest
Chapter 9
Art Museum
Chapter 10
Chevy Europe
Discussion
Syllabus
5yr Marketing Plan
Value Proposition
Written Reports
Solutions: Ex. 1-3
Individual
Solutions: Ex. 4-6
Individual
Solutions: Ex. 7-8
Individual
Snapple, pg. 80
First in Show Pet Foods
Pg. 118, Group Project
Pg. 263
Pg. 344
Individual Project
No Class
Mid Term Exam
Critique
Pg. 391
Pg. 464
Group Project
Pg. 634
Case Study Choice
Discussion Circle K
Group Project
General Review
FINAL EXAM
Marketing 4700 Fall 2010
2010 Dixie State College