Join the
Conversation
Skype Advertising Opportunities
2015-2016
23M
Unique Users on Skype 2
SOURCE: 1 Skype Internal Data, Dec 2013; 2 Comscore India January 2015
45.7
minutes is the Average
Length of a Skype Call 2
1/3
of all international calls
are Skype calls 1
6M
Join
moments
that matter
on multiple
devices
Skype
Mobile
Users
17M
Skype
Desktop
Users
SOURCE: Skype Global Connected User Report January 2015
•
728x90 (rich media user
initiated expansion to 728x315)
or 320x50, 160x600, 300x600,
300x250 non-expandable
•
Rich media capable
•
Impression or Skype targeted
RON buys
•
Refresh rate: five minutes
Demo (age, gender), geo, BT,
Conversation Corridors
•
Non-intrusive 300x600 or
300x250 (non-audio and nonexpandable, 300x250 is
minimum required asset)
•
Rich media capable
•
Available via impression or
sponsorship buys
•
Current refresh rate of once per
five minutes
By age, gender, geography, access
method, time of day, contextual
(based on prior activity)
•
300x250 option to expand to
300x500
•
Rich media capable
•
Self-playing video, user initiated
audio capability
•
Available via impression or
sponsorship buys
By behavior, age, gender,
geography, access method, time of
day, contextual (based on prior
activity)
•
650x170 expands to 650x340
•
Rich media, video, and image
galleries
•
Available via impression or
sponsorship buys
By age, gender, geography, access
method, time of day, contextual
(based on prior activity)
The
Skype
Mobile
Opportunity
Showcase your brand
at the heart of the Skype mobile experience
Recent
& People
Screens
High
Visibility and
Traffic
Placements
The Details:
•
Animation and video available in 320x50
expandable anchor units
•
Targeting by age, gender, country, device
(Android only), frequency capping, time
based, and carrier
•
Roadblocks, ROS, CPC, and CPM
Richer Skype experiences for mobile users
Greater possibilities for brands
1
+
Rich media is available on
Skype for Android
1.
2.
Source: Skype Internal Data, January 2015
Source: Celtra Mobile Rich Media Ads Performance Report, Q4, 2013
Users are 26x times
more likely to
engage with an
expanding rich
media mobile than 2
a standard mobile
ad
10
Richer experiences for mobile users
Greater possibilities for advertisers
Rich Media
Ad Capabilities*
Animation
Video
Animation
In banner and expanded view
Video
In-banner (*new*) and expanded
view in device native player
CREATIVE OPPORTUNITIES
Tap to Web
Tap to App
Tap to Web
Lead users to additional content
online
Sample of video
Tap to App
Click-thru to App Store or
Android marketplace
11
*refer to the detailed Celtra Rich Media capabilities in the Appendix of this deck
App Download
Conversion
Tracking can drive
higher ROI on
Skype Mobile
32% of mobile ad spend results from
app publishers advertising their apps.1
Clients who have implemented
HasOffers’ or Flurry’s Android SDK
can now attribute downloads of their
app to the originating ad click on
Skype for Android.
This attribution can be used to raise
advertiser ROI by informing future ad
buys on Skype for Android App.
Source: 1. eMarketer, Dec 2013
Internal Note: Insert your
client’s logo here
Advertiser’s ad serves
on Skype for Android App
Conversion data from
downloads used to inform
advertiser’s future ad buys
1
4
2
3
User clicks ad & lands in app
store
User downloads & opens
advertiser’s app
•
•
•
•
320x50 and 640 x100 standard
& rich media units
Available via impression or
sponsorship buys
Roadblocks, ROS, CPC, CPM
High traffic, high visibility
placements
By age, gender, geo, device, carrier,
frequency capping, time based
Rich Media Demo
RICH
MEDIA
DEMO
Ford
Android Rich Media
Pilot Campaign
2013
Sample of video
Rich Media Demo
RICH
MEDIA
DEMO
Fiat
Android Rich Media
Pilot Campaign
2013
Sample of video
The
Skype for
Windows 8
Opportunity
Homepage Ad
300x250
IAB Standard
Size
Windows 8 Homepage
250x510
Windows 8.1 Homepage
Video Call
Conversation Ad
IAB Standard
Audio Conversation
Ad for Win 8.1
400x50
Audio Call
Conversation Ad
Coming Soon!
300x250
400x50
•
•
•
Exclusive rich media experiences and premium storytelling opportunities
Roadblocks, ROS and clickable CTA
High visibility placements and significant combined impressions on Windows 8 and Windows 8.1
Photo Gallery
Ad Pano
Ad Carousel
Strong engagement
in Skype for W8 ads
Tap to Store
Tap to Video
Tap to Image
The Full Screen Expansion CTRs are
highest for the 400x50 In-Call Video
& Audio Conversation Ads
Image + Video
Hotspot
3D Rotator
Continued engagement with Full
Screen Expansions and visits to
advertiser websites are high
Connect with
these consumers
throughout the day
Marie’s
Screen
Pierre’s
Screen
Skype users are
interested in seeing
ads for all verticals
including:
CPG
Entertainment
Technology
Travel
CPG (NET)
Grocery type products
Women's Toiletries & Cosmetics
Consumer Packaged Goods
Baby, Child or Parenthood Related
Entertainment
Technology
Travel
Retail
Consumer Electronics
Home and Appliances
Quick Service Restaurants
Telecommunications
Women's Apparel
Liquor, Beer and Wine
Men's Apparel
Energy
Automotive/Motorcycles
SOURCE: Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft
38%
18%
14%
11%
10%
35%
25%
25%
21%
18%
16%
15%
15%
15%
14%
12%
11%
10%
Total
(n=1000)
Make every day a special
day by sharing your
message on Skype
Do things together with your target audience.
Source: Skype user research, May 2013, conducted by Paradoxes Research on behalf of Skype
Skype is where people make their most important personal connections. Over
half the Skype audience has 10 contacts or less. 65% of the audience interacts
with 5 or fewer individuals in a month.
30%
37%
23%
26%
12%
0%
0
26%
1--5
6-10
11-25
26-50
6%
51-100
18%
3%
2%
100+
0
Source: Skype user research, May 2013, conducted by Paradoxes Research on behalf of Skype
10%
1-2
3-5
6-10
11-20
5%
21-50
n=1284
1%
50+
Skype is used to keep up-to-date with family and friends and over half have
used it to communicate with someone in another country.
77%
54%
40%
Keep up to Communicate
Share
date with F&F with someone surroundings
in another
country
34% 33% 29% 28%
26% 22% 22% 21%
17%
Share screen Conference call
Plan event
Share music Show someone Collaborate
how to do
something
Source: Skype user research, May 2013, conducted by Paradoxes Research on behalf of Skype
Join/ Share
event
Recommend
product
Receive
recommendation
n=1284
2%
Other
Skype is used for a breadth of topics across verticals.
Family/ relationships
Food
Hobbies
Entertainment
Travel
News & weather
Technology
Health & Fitness
Sports/ games
47%
46%
46%
45%
43%
41%
38%
35%
78%
Source: Skype user research, May 2013, conducted by Paradoxes Research on behalf of Skype
Money & Finance
Politics
Homes & furnishing
Fashion
Cars
Religion
Other
None
15%
4%
3%
31%
26%
26%
23%
21%
n=1284
Thank You!
EMAIL: info@zirca.in