Audience Analysis Worksheet
Project Name:
Project Manager:
Date:
It’s important to explore every aspect of your audience when developing a communications plan.
Example: the target audience of a Community Event Project would require very little collaboration (point 9) so the importance of
this attribute is Low however a great way to advertise the event would be through social media & public forums (point 14) so the
importance of this attribute would be High. Use the Notes section to add specific details.
1. Male / Female
Low
Medium
High
Notes:
2. Geographical Distribution:
does the audience live close
together?
9. Will the audience require
collaboration & input?
Low
Medium
High
10. Requires Selective or all
Project Information ?
Low
Medium
High
11. Proactive or Reactive?
Notes:
Notes:
Low
Medium
High
Low
Medium
High
Low
Medium
High
17. Other
Notes:
Audience Analysis Worksheet v7
Low
Medium
High
Low
Medium
High
13. Access to Printed &
Posted communications?
Low
Medium
High
14. Likely to use Public /
Social Forums?
Low
Medium
High
Low
Medium
High
Low
Medium
High
Notes:
Low
Medium
High
Notes:
Notes:
High
Notes:
Notes:
8. Prefers succinct or
detailed information?
Medium
Notes:
Notes:
7. Hard / Easy to find a
common communication
method?
Low
12. Access to Email?
Notes:
6. If they knew about it, would
they be for or against the
Project?
High
Notes:
3. Age of Audience
5. Is their socio-economic band
relevant or distinct?
Medium
Notes:
Notes:
4. Is the audience likely to be
Techno Savvy?
Low
15. Individual or Group?
(approx. size of group)
Notes:
Low
Medium
High
16. How many Communications required or ongoing?
Notes: