Megabus.com
Reinventing Budget Bus Travel,
The Birth Of A Brand
Presented to
Atlanta Chapter NDTA
February 7, 2013
1
Setting the Stage
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User friendly website
Discount pricing model
Online booking process
State of the art, environmentally-friendly,
comfortable buses, professional drivers,
frequent service between key markets
2
Setting the Stage (continued)
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Customer friendly services (free wi-fi,
power outlets, etc.)
Attractive, highly visible bus graphics
UK parent support
3
Initial Marketing Strategy
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Selection of PR & Media Buying Companies
Targeted print ad campaigns
Email blasts, direct mail, transit, college campus
advertising, highway and in-city bus graphics,
website banner ads and search engine
marketing
April Chicago Navy Pier service & press launch
4
Initial Strategy (continued)
Ongoing Marketing Activities
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Public Relations
Customer Research
Word of mouth
New hub & free customer service
introductions/press events
On campus & football tailgate promotions
Megabus.com mascot, Chuck
6
Ongoing Marketing Activities (continued)
Web Marketing Initiatives
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Search Engine Optimization
Email Blasts
Web Banner Advertising
Affiliate Marketing
Social Media
8
Behavioral Web Marketing
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megabus.com web banners appear on a
wide array of travel, sports and
entertainment related websites visited by
consumers who have not yet visited
megabus.com
Social Media
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Facebook
Twitter
Tumblr
11
Megabus.com 30 Second
Commercial
Commercial
Megabus.com TV Show Feature
TV Show Feature
megabus.com Network
“The Megabus Effect”
Megabus.com Safety Video
Safety Video
16
The expense of travelling shouldn't
keep you from the things you love.
Stay connected.
megabus.com
Safe, Convenient, Affordable
21st Century Daily Express Bus Service