869 Gibson Ave.
Los Angeles, CA 91001
Ph. (800) 558-3957
Fax. (555) 555-5555
www.HNDevelopments.com
KILL-A-CAL™ COUNTER
Table of Contents
1. Executive Summary
1.1.
The Problem
1.2.
Making a Difference: Our Vision for the Future
2. The Offer
2.1.
Karla
p.5
Justina
p.8
Matt G. & Dane
p.8
Justina
p.10
Investors vs Management team
3. The Product
3.1.
What it is
3.2.
How it works
4. The Company
4.1
Registered Name.
4.2
Commencement of operations
4.3
History
4.4
Mission statement
4.5
Vision statement
4.6
Company objectives
4.7
Values/Ethics
4.8
Major achievements so far
4.9
Business structure
869 Gibson Ave.
Los Angeles, CA 91001
Ph. (800) 558-3957
Fax. (555) 555-5555
www.HNDevelopments.com
5. Management Team
5.1.
Founders/Management
5.2.
Brief Resumes
5.3.
Employee Statement
6. Strategic Analysis
Justina
p.14
Everyone p.20
6.1.
Why are we creating this product?
[Matt E & Shara]
6.2.
Statistics/ nutritional research/background research
[Matt E & Shara]
6.3.
Technological developments
[Matt G & Dane]
6.4.
Risks of Competitors
7. Key Strategic Issues
7.1.
Sustainable competitive advantage
7.2.
Basis for growth
8. Marketing Plan
[Justina]
Justina
p.28
Kristen
p.29
8.1.
Objectives
8.2.
Market Description and Customer Profile
8.3.
Sales Forecast
[Justina]
8.4.
Sales Assumption
[Justina]
[Matt E & Shara]
869 Gibson Ave.
Los Angeles, CA 91001
Ph. (800) 558-3957
Fax. (555) 555-5555
www.HNDevelopments.com
8.5.
Strategies: Advertising and Promotions
8.6.
Pricing
[Justina]
8.7.
Distribution
[Justina]
9. Technical Production Plan
Matt G & Dane p.37
9.1.
Policy
9.2.
Location and Layout
9.3.
Supplies and Inventory
9.4.
How Internet Access and Databases work
9.5.
Website
9.6.
Creating the Program and How to Download the Program
9.7.
Business to Consumer (B2C) E-Commerce
9.8.
Mobile Commerce
9.9.
Security Issues
9.10.
Technology Support
10. Financial Management
10.1.
Highlights
10.2.
Underlying assumptions
10.3.
Financial management information systems
11. Risks Analysis
11.1.
Development
11.2.
Marketing
Justina
p.43
Justina
p.46
869 Gibson Ave.
Los Angeles, CA 91001
Ph. (800) 558-3957
Fax. (555) 555-5555
www.HNDevelopments.com
11.3.
Financial
11.4.
Valuation
12. Future Agenda
Everyone p.48
12.1.
Wireless application protocol (other devices such as i-pods, pdas, etc)
12.2.
Global E-Commerce (going worldwide)
12.3.
Expanding clientele
12.4.
Acquiring a new operations facility
13. Book Analysis of Hope for the Flowers by Trina Paulus
Karla
p.49
Appendices:
14. Group Attendance Sheet
A
15. Group Receipts
B
16. Our Group Members’ Contributions
Justina
C
17. Sponsors
Justina
E
Everyone
F
18. Tips for Future Students