1
Names of Group Members _________________
Date ________
Print Advertisement Analysis worksheet
Directions: Print this worksheet out to complete the questions. You and your partner may
work together, but each of you needs to turn in a worksheet in your own handwriting.
Advertisement # 1 Group Member 1 _____________
1. In what form of print media did you find this advertisement? Magazine?
Newpaper? Other?
2. What product is being advertised?
3. Who is advertising this product?
4. Who is the target audience?
5. What is the purpose of this advertisement?
6.. What advertising / persuasive techniques are used to attract a viewer’s
attention? (Think about the slideshow you viewed in step 1)
7. Why do you think the ad designer chose to use the particular persuasive technique
that he or she did?
8. Would someone likely be persuaded by this advertisement? Why or why not?
2
Advertisement # 2 Group Member 2 _____________
1. In what form of print media did you find this advertisement? Magazine?
Newpaper? Other?
2. What product is being advertised?
3. Who is advertising this product?
4. Who is the target audience?
5. What is the purpose of this advertisement?
6.. What advertising / persuasive techniques are used to attract a viewer’s
attention? (Think about the slideshow you viewed in step 1)
7. Why do you think the ad designer chose to use the particular persuasive technique
that he or she did?
8. Would someone likely be persuaded by this advertisement? Why or why not?
3
Advertisement # 3 Group Member 3 _____________
1. In what form of print media did you find this advertisement? Magazine?
Newpaper? Other?
2. What product is being advertised?
3. Who is advertising this product?
4. Who is the target audience?
5. What is the purpose of this advertisement?
6.. What advertising / persuasive techniques are used to attract a viewer’s
attention? (Think about the slideshow you viewed in step 1)
7. Why do you think the ad designer chose to use the particular persuasive technique
that he or she did?
8. Would someone likely be persuaded by this advertisement? Why or why not?