Advertisement analysis sheet
Part 1
Product or
service
What is
advertised?
Target audience
Who is it aimed
at?
Persuasive techniques
How is the advertisement trying to
persuade us to buy the
product/service?
1/2
Advertisement analysis sheet
Part 2
Examples of persuasive techniques
Visual

attractive or unattractive models

before and after photos

celebrities

cartoon images

use of colour
Appeals

offers of bonuses or free gifts

competitions or draws

promises about quality, fast delivery, reliability, adventure etc.

time pressure – hurry – last days!

concern or care – you deserve …

fear – if you haven’t got … you could fail

making out everyone has the product
Language

slogans

play on words

repetition

emotive words – new, better, faster, bigger, more reliable
2/2