UPTOWN ASSOCIATION
BOARD OF DIRECTORS MEETING
February 25, 2014
Present :
Corey Collins, Chris Condie, Rick Cornejo, Max Ellis, Mike Finkelstein,
Marcus Genzlinger, Natasha Greiling, Jareck Horton (PHONE), Laura Longen,
Thomas McElroy, Paul Pashibin, Ken Seifert, Judy Shields, Nancy Sjoquist,
Gayle Steiger, Ted Stephany, Tom Stutsman
Guests:
Dwight Carlson, Inspector Todd Loining
Staff:
Maude Lovelle, Hannah Novillo Erickson, Jessica Jesswein
BOLD not in attendance
Call to Order
● Approval of January minutes
1st Motion: Judy Shields
2nd Motion: Max Ellis

Chili – Chili Report – Made over $1,000 for the over 450 families that come to Joyce foodshelf every month, and they just closed 2 more food trucks.
Introduction of 5th Precinct Commander
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Marcus Genzlinger
Inspector Todd Loining
Our relationship with Minneapolis police department is very crucial to what we do as the
Uptown Association. We have done different program over the years
Every week at the office we get all the stats of what is happening in our community as well
as all the bulletins of things that are happening
Todd Loining has been on the job for 21 years, promoted to Lt in April 2012, assigned to 5th
precinct… he was given the opportunity to day watch shift, end of October received word
that he would be promoted to Commander
Thrilled with opportunity, thank you for doing what we do. Plans to attend as many
meetings as possible.
Very humble and down to earth.
What is the role of Inspector entail? --- Commander of the 5th precinct, in charge of the
entire precinct, in charge of all sworn and civilian staff.
Talk about all the crime issues in a weekly Intel meeting with other precincts, other officers
from nearby areas, then followed by a strategy meeting.
What details do we want to run, how can we reach out to businesses, always an evolving
thing. Ultimate goal of crime reduction, educational pieces.
Uptown is thriving and doing great, biggest thing is motor vehicle theft, property crimes
and shoplifting. Not as bad as some other areas in the city. Beat officers are assigned,
weekly details; this is an area that is a main focus area always strategizing and getting
officers in the area.
If we can start making changes over time, then the crime will go down, all about prevention.
As the weather gets warmer, theft will increase.
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Cameras help stop thefts
Heroin problem there is an undercover team always strategizing and working on this.
Homeless with signs; who are the people who actually need help and assistance. A quick
911 call, are they mentally ill, do they need shelter, housing, food or money. They can
always run for warrants.
Always call 911, even if it isn’t a dire emergency, it’s how the police get cars out there and
keep and tracks records.
Any 2014 initiatives that UA can focus on: Sean Murphy pedestrian and bicycle
coordinator, working group on how to create and come up with bicycle safety program, best
we can to reach out to as many community members and deliver that safety reminder. Get
more officers bicycle certified, we bought some bikes. Somali Elders Group;
Uptown Association, works with bar operators group, off duty officer program runs from
May – October, where the majority of restaurants and bars in Uptown compile money…
very well received by the neighborhood, and bars and restaurants. UA is the fiscal agent for
this program
President’s Report
Marcus Genzlinger
● Election of Board Officers-VOTE
- We can entertain any questions on this.
- Co-chair for Vice-President position, good for committees to try to bring in co-chairs for
someone on the way out to bring him on board. This is new initiative, recommendation from
the current executive committee team.
-Review this if this works at the end of the year.
- Current Exec Board: Marcus, Tom, E. Walke, Mike Finkelstein, Chris Condie, Alicia
Garatoni
-Ballots distributed- Quorum vote obtained. 2014 Executive Committee:
President- Marcus Genzlinger
Vice Presidents – Tom Stutsman and Jareck Horton
Secretary – Max Ellis
Treasurer- Mike Finkelstein
At Large- Chris Condie, Natasha Greiling, Ted Stephany
● 2014 Board Goals
- Executive Committee: find a new office location for the UA; CoCo co-working; -- Coco have a
presence; to have UA there.
- Goals: Membership as a board goal; when you stop in and talk to places you haven’t made a
connection with you should reach out and discuss membership; keeping the members and the
rejoin percentage is high.
-- Go back and think about the goals and we can finalize it next month.
● Standing Agenda Items
-- Periodic review of the projects; we have never done this. We do about 30 projects over the
course of 2014; we rarely talk about them at this level more so at the committee
level
-- In order to create new projects, and rewrite for 2015 then we can keep it fresh on the minds
of everyone.
--Every 3rd month we will review the projects that have been completed to this point. – We will
review in March.
-- On-going spreadsheet of the projects, work in progress; ROI, INCOME, EXPENSES, TIME
etc etc.
-- Membership will be a standing agenda item; needs to be a group effort,
--Art Fair will be a standing agenda item; biggest responsibility that this board has.
● Code of Conduct Agreement
-- Important to have a document that everyone supports that states that they have an
understanding about UA and that you represent it
- Agreements distributed and signed by board
● Mentorship Teams
--Max Ellis – Marcus Genzlinger
--Corey Collins – Tom Stutsman
--Thomas McElroy – Ted Stephany
--Gayle Steiger – Pash
--Laura Longren – Natasha Greiling
--Rick Cornejo – Jareck Horton
--Judy Shields – Mike Finkelstein
--Nancy Sjoquist/ Ken Seifert/ Chris Condie
Membership Outreach
Jareck Horton
- We’ve been working hard on this the past year, we have a small committee, been trying to keep
people with recruitment and retention (business review)
- In 2014, we will see an increase in membership.
Board to assist us the bringing in of membership, we are hoping to put a plan in place. We will
put a membership program; target businesses will be sent out later.
-Each mentorship team picks a business from list provided by membership committee and tries to
secure them as members; an incentive program will be created
- Jess will send out a google document with all the information and notes on this later this
afternoon; and we will give everyone 1 business, they will have a deadline to let us know which
team they want or you will be assigned; 1 business per team; be honest and include your notes in
this google document (any notes) Need to know why businesses are joining or more importantly,
why they are not
-Teams can also divulge other prospects they want to pursue. Be active on your own, too, just
record it on the document.
Annual Meeting Highlights
Maude Lovelle
● Additional Debriefing Comments
- Received a document with all the comments from committees; we do this every time we have an event.
- After reviewing this are there things that need to be changed; or something that isn’t on here that you
observed that you would really like us to compliment on or say don’t ever do that again.
-- Comprehensive and well organized, nothing was missing from the document. Restaurant tasting and
the dinner piece is something to look at.
--Ned to start thinking about format for next year
Art Fair Update
Maude Lovelle
- Zapplication (computer system to obtain artists images) accepted from November 1- February 11.
Following deadline, reviewed by staff to ensure they meet all requirements.
-Jury weekend we solicit 5 jurors to select the 340 artists.
-Hannah has sought out jurors, we had 19 applications for jurors, Maude and Hannah had discussion to
narrow down the juror applications and select 5 people and are brought in during jury weekend who
chose the artists that come into the fair.
-Jury Buddy System, computers, projectors and everything that we need to create the jury panel process
are rented, 3 different rounds in 2 days.
---Friday March 14, 5:30-8:00 p.m. open reception to the public, free wine & beer and food, you
can see artists from every medium. Artists come from all over to see what their work looks like
compared to others.
--Saturday March 15, 7:30 – 5:00 pm--- Elimination Rounds,
--Sunday March 16, 7:30 – 5:00 pm – Elimination Rounds, get to final number to accept the number.
● Volunteer Sign-Up
- If you would like to work a shift, let us know.
-Commemorative Artist Search – looking for the person to create a piece of art for us, or use one
of their pieces and be the cheerleader for the Art Fair. Guidelines distribute to board with
agenda.
--Meeting tonight 5:30 at Stella’s
Financial Update
(Chris Condie in
place of Mike)
Mike Finkelstein
-- Not much of an update because it’s January and not a lot of comparisons to date
-- Payables haven’t gone out yet that we anticipated throughout the year.
New Business
Marcus Genzlinger
Adjourn
Chris Condie motion to adjourn
Max Ellis 2nd Motion
Marcus Genzlinger
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Marcus Genzlinger, President
Minutes taken by Jess Jesswein, edited by Maude Lovelle