Marketing MKT (97)
Administered by Department of Marketing
Effective Spring, 2007
97.110 Marketing: A Primer (1) - Introduces students to the field of marketing,
related careers, and the Department of Marketing policies. Marketing
assignments and self-presentation skills (such as resume writing and career
preparation) are incorporated. One lecture hour per week.
97.310 Marketing Principles and Practices(3) - Surveys the fundamental features
of contemporary marketing systems and the planning required to make available
satisfying goods and services to customers at a profit. Explains the role of
marketing in society and the institutions which compose the market system.
Describes components of the marketing mix-product planning, distribution,
pricing and promotion. Three lecture hours per week. Prerequisite: 40.121.
97.320 Marketing for Nonprofit Organizations (3) – Analyzes the applicability of
Marketing Paradigms, Principles, and Practices to the nonprofit sector.
Advocates Marketization of nonprofit marketing through attraction of new
resources, organizational design, donor marketing, societal marketing, and
strategic marketing. Three lecture hours per week. Prerequisite: 97.310.
97.330 Consumer Motivation and Behavior (3) - Analyzes the role of the
consumer as the ultimate buyer of the product and the strategy and forces
directed at the consumer by the seller. Topics include models of consumer
buying behavior, consumer motivation, interpersonal and intrapersonal influence
on the consumer as a decision maker in the market place. Three lecture hours
per week. Prerequisite: 97.310, 48.101.
97.331 - E-Marketing (3) – This course provides an overview of the rapid
development and growing influence of E-Marketing. Relationships between
traditional marketing, websites, and the interactivity imposed by the internet are
analyzed. Impact of globalization through internet activities is studied. Also
standards and legal issues are discussed. Three lecture hours per week.
Prerequisite: 97.310.
97.340 Advertising Management (3) - Studies the advertising element of the
marketing/promotional program from a management perspective. Examines
advertising's role in business and society. Advertising's use of the communication
process is studied from a theoretical and practitioner's perspective. Development
of an ad campaign is highlighted with emphasis on management decisions
involved in planning and execution. Special attention given to budgeting,
copywriting, media analysis and choice. Three lecture hours per week.
Prerequisite: 97.310.
97.341 Principles of Selling (3) - Includes a study of selling as a profession,
preparation for successful selling, steps and procedures associated with the
sales process, and special selling topics. Students apply sales principles and
techniques while conducting sales presentations. Three lecture hours per week.
Prerequisite: 97.310, 60 credits earned.
97.350 Retail Management Concepts (3) - Presents retailing as a dynamic
aspect of the marketing/channels distribution system. Consumer/marketing
analysis, store location, store layout, merchandising, pricing, promotional issues
and problems are considered. Three lecture hours per week. Prerequisites:
97.310.
97.370 Sales Management (3) - Studies the personal selling element of the
marketing/promotional program from a management perspective. Recruiting,
selecting, training organizing, motivating, compensating, evaluating and
controlling the sales force are treated, as well as management's planning
responsibilities which include designing intelligence systems, forecasting and
establishing sales territories. Special consideration is given to sales
management's inputs and integration with marketing management. Three lecture
hours per week. Prerequisite: 97.310.
97.380 International Marketing (3) – Examines the universality of the marketing
discipline throughout diverse global economies. Conducts cross cultural analyses
to understand cultural universals and the economic integration of regional
alliances, such as the European Union. Assesses various entry strategies such
as exporting, joint ventures, direct investment and turn key operations. Highlights
the corporate role of global strategic partnerships in producing a higher standard
of living. Three lecture hours per week. Prerequisite: 97.310. This course is
approved as a Diversity General Education Course.
97.431 Independent Study in Marketing (3) – Develops research skills in an
academic or experience-based setting through collaborative research with a
faculty member. Applies marketing theory to an employment situation or research
objective. Three lecture hours per week. Prerequisite: Nine semester hours in
marketing.
97.432 Internship in Marketing (1-6) Develops applied marketing skills in an
experiential setting that are not available in the academic classroom. Students
learn to relate marketing principles and practices to an employment situation.
Prerequisites: 97.310, 2.5 GPA, 80 semester hours and junior or senior standing.
97.440 Marketing Research (3) Develops the skills of the scientific marketing
research procedure (problem definition, research design, data collection, analysis
and interpretation). Applies research data collection methods and statistical
analysis to product mix issues such as planning, advertising research, consumer
or competitive analysis. Three lecture hours per week. Prerequisite: 40.256.
97.460 Marketing Management (3) –Takes a holistic approach to marketing
management by integrating theoretical marketing perspectives into system
models. Course analyses apply problem solving skills to strategic and theoretical
issues in marketing systems such as products, services, pricing, places, ideas,
and organizations. Marketing concepts are integrated with advanced sciences
such as economics, behavioral sciences, management, and mathematics. Three
lecture hours per week. Prerequisite: 97.310, 97.330 plus six additional hours in
Marketing
97.480 Business-to-Business Marketing (3) - Strategies for marketing products
and services to industrial, commercial and governmental markets. Changing
industry and marketing structures are analyzed. Three lecture hours per week.
Prerequisite: 97.310.
97.490 Contemporary Problems and Issues (3) - Explores major issues, trends
and problems characterizing the current marketing environment. Encourages
students to do extensive reading in current marketing and other related literature.
Theoretical, environmental research and trade-off issues in marketing are
assessed. Case study, group projects and group dynamics are used. Three
lecture hours per week. Prerequisites: senior standing and 6 semester hours in
marketing.
97.510 Marketing Foundations (3) - This course provides an overview of the
foundations for modern marketing theory and practice, analyzing marketing from
both the societal as well as the managerial perspective. Components of the
marketing mix including products and services, pricing, distribution systems and
promotion mixes are emphasized. Three lecture hours per week. Prerequisite:
graduate standing.
97.530 Strategic Buyer Behavior (3) - Covers concepts and theories from the
behavioral sciences as they relate to marketing strategy formulation. Three
lecture hours per week.
97.551 Marketing Management (3) - Develops the strategic application of
marketing in an organization through the analysis of marketing activities.
Integrates the analysis of global marketing opportunities, segmentation of target
audiences, growth and competitive strategy, marketing research systems, buyer
behavior and marketing mix development. Three lecture hours per week.
Prerequisite: 97.510 or 97.310
97.552 Marketing Research (3) – Develops advanced techniques of the scientific
marketing research procedure (problem definition, research design, data
collection, analysis and interpretation). Focuses on an applied orientation for the
global users of marketing research. Qualitative and quantitative research
methods are developed with the advanced statistical tools to produce a
marketing research report. Three lecture hours per week.
97.599 Special Topics (3) - This course may address a variety of topics in
marketing by allowing the instructor to focus on one or more appropriate current
topics in the marketing profession. Students should contact the instructor prior to
enrollment to learn the current academic focus. Three lecture hours per week.