Master thesis seminar list
For the academic year 2014/2015
„International Business”
1. prof. dr hab. Krzysztof Fonfara, prof. zw. UEP
-
„International marketing”;
2. dr hab. Aleksandra Gaweł , prof. nadzw. UEP
- “International entrepreneurship – creation and development of companies on global market”;
3. prof. dr hab. Marian Gorynia, prof. zw. UEP
-
“Strategy and international competition”
4. dr hab. Tadeusz Kowalski, prof. nadzw. UEP
-
„Globalisation and integration vs competitiveness of national economies”;
5. dr hab. Jan Polowczyk
– „Corporate strategies in international business”;
6. dr hab. Beata Stępień, prof. nadzw. UEP
-
„Strategies and operations of MNCs on home and host markets”;
SEMINAR DESCRIPTION
Supervisor’s name and surname: prof. Marian Gorynia
Faculty: International Business and Economics
Department: Strategy and Policy of International Competitiveness
Email address:m.gorynia@ue.poznan.plwww.mariangorynia.pl
Office hours: Tuesday 12-13; Friday 12-13
Description of the seminar
The topic of the seminar concerns international strategies of companies focusing especially on
the problems of competitiveness. The problems concerning international competitiveness are
also referred to the national economic sectors. Special attention is put on the practical character
of the MSc thesis.
List of publications (full texts: www.mariangorynia.pl):
1. Marian Gorynia, Jan Nowak, RadosławWolniak, 2010, Investment development paths of
central European countries: a comparative analysis, ARGUMENTA OECONOMICA
No 1 (24), pp. 65-87.
2. Leo Dayan, Marian Gorynia, 2009, Modes, rythmeset perspectives d`internationalisation
de l`économie et des entreprises polonaises, Mondes en Développement Vol.37-2009/1no.145, 109-126.
3. Marian
Gorynia,
RadosławWolniak,
Jan
Nowak,
2009,
Poland`s
Investment
Development Path: in search of a synthesis, International Journal Economic Policy in
Emerging Economies, Vol. 2, No. 2, 2009, pp. 153-174.
4. Marian Gorynia, RadosławWolniak, Jan Nowak, 2007, Poland and Its Investment
Development Path, Eastern European Economics, Mar/Apr 2007, Vol. 45 Issue 2, pp.
52-74.
5. Marian Gorynia, 2006, Polish Economic Policy, Internationalisation and Globalisation,
Business Interaction in a global economy, Vol. 1, Wilkes - Beijing, 2006, pp. 117-141.
6. Marian Gorynia, Jan Nowak, RadosławWolniak, 2005, Motives and Modes of FDI, Firm
Characteristics and Performance: Case Studies of Foreign Subsidiaries in Poland, Journal
of Transitional Management, Vol. 10, No 3, 2005, pp. 55-87.
7. Marian Gorynia, 2004, Competitiveness of Polish Firms and the European Union
Enlargement, Competitiveness Review, An International Business Journal, Vol. 14, No
1&2, 2004, pp. 1-11.
Example topics of the thesis:
Identification and analysis of company X internationalization strategy
Project of internationalizationstrategy of company X;
Entry strategy of company X on market A;
Company X strategy in the face of foreign investment expansion;
An analysis of company X competitiveness.
SEMINAR DESCRIPTION
Supervisor’s name and surname: Tadeusz Kowalski
Faculty: International Business and Economics (FIBE)
Department of International Competitiveness
Email address: tadeusz.kowalski@ue.poznan.pl
Office hours: TBD
Description of the seminar:
The seminar will concentrate on macroeconomics, international economics, globalization and the
European economic integration. Candidates who want to do research into economic and social
transformation of Central European countries are especially invited.
Examples of topics:
Comparative study of economic transformation of Poland and Hungary;
Globalization and its impact on the EMU countries;
Global recession vs. selected developing countries.
Supervisor’s recent publications:
Kowalski, T., 2012, The Economic and Monetary Union countries vs. the global crisis, Poznan University
of Economics Review, vol. 12, no. 2.
Kowalski, T., 2012, Globalization and liberalization, Poznan University of Economics, Faculty of
International Business and Economics, Working Papers, WP/2012/06
Kowalski, T., Shachmurove, Y., 2011, The financial crisis: What is there to learn?, Global Finance
Journal, vol. 22, issue 3.
Kowalski, T., Letza, S., Wihlborg, C.,(eds.) 2010, Institutional Change in the European Transition
Economies. The Case of Poland, Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, Poznań,
2010, pp. 339.
SEMINAR DESCRIPTION
Supervisor’s name and surname: prof. Krzysztof FONFARA
Faculty: International Business and Economics
Department: International Marketing
Email address:
Office hours:
Description of the seminar:
MSc seminar in International Marketing
-
entry strategies in international markets
-
network marketing in international markets (website tools etc)
-
branding in international markets
-
cultural factors and marketing in international markets
-
relationships marketing in international markets
-
company internationalisation processes
Example topics of the thesis:
-
foreign market entry on the example of Selena
-
branding process on international markets- case study of Unilever Food Solutions
-
process of product launch on a foreign market- L’oreal case
-
the global sports brand building process, with the case example of Arsenal London
FC
-
the nature and scope of international networks of relationships in B2C market in light
of web 2.0 paradigm
SEMINAR DESCRIPTION
Supervisor’s name and surname: Jan Polowczyk
Faculty: Faculty of International Business and Economics
Department: Department of Strategy and Policy of International Competitiveness
Email address: jan.polowczyk@ue.poznan.pl
Office hours: Tuesday, 19.00-19.45
The subject of seminar is “Winning strategies in international business: practice and
theory”. Every manager and entrepreneur is looking for the best strategy for his/her company.
During the seminar we will try to find the answer. For this purpose we will use examples of the
best companies in different industries and different countries. I will support students with my
fifteen years experience in international business, as a former member of boards, manager and
consultant.
Examples of my last publications:
1. Strategic management at the beginning of the XXI century: the impact of crisis turbulences, Poznan
University of Economics Review, vol.12, no 3, 2012.
2. Cooperation in international business, Ekonomika Visnik Mariupolskij Universitet - Mariupol :
Mariupolskij Dierzhavnyj Universitet, 2012.
3. Hypercompetition in the perspective of Schumpeter’s theory, in: Dimensions of Competitiveness,
ed. by B.Jankowska, T.Kowalski, M.Pietrzykowski, University of Economics, Poznań
2010.
4. Comparative analysis of economic transformation in the Ukraine and selected Central European
countries (with T.Kowalski), in Proceedings of the Conference "Problems of Foreign
Economic Relations Development and Attraction of Foreign Investments: Regional
Aspect", Donetsk National University 2012.
5. The Business Winning Strategies. Practice and Theory, Wydawnictwo WSB, Poznań
2008. (in Polish)
6. Strategic Management in Behavioral Perspective, Wydawnictwo UEP, Poznań 2012. (in Polish)
A list of example topics of the thesis:
1. Computer industry strategies in USA: comparison of IBM, HP, Apple and Dell.
2. Textile industry strategies in Europe: H&M, Inditex, Benetton and LPP.
3. Computer games industry strategies in Poland: CD Projekt vs. City Interactive.
4. Wikinomics as a new internet based strategy.
5. Forbes Billionaires Ranking analysis by industries and strategies.
SEMINAR DESCRIPTION
Supervisor’s name and surname: prof. Aleksandra Gaweł
Faculty:
Faculty of International Business and Economics
Department:
Strategy and Policy of International Competitiveness
Email address:
aleksandra.gawel@ue.poznan.pl
Office hours:
Description of the seminar:
-
Seminar on international entrepreneurship at macro and micro level
-
Establishing and running a company at global market
-
Family business
-
Entrepreneurship as a factor of economic growth
-
Fostering entrepreneurship
List of few publications of the supervisor:
 Article “Entrepreneurship and sustainability: do they have anything in common?”,
Poznań University of Economics Review, vol. 12, no. 1, 2012, pp. 5-16.
 Article „The influence of knowledge-based innovation on the entrepreneurial outcomes”,
International Journal of Transitions and Innovation Systems, 2012, vol. 2, no. 1, pp. 91110.
 Article “Kształcenie uniwersyteckie jako czynnik wpływający na przedsiębiorczość”
(Englosh title: University education as a factor influencing entrepreneurship) – Zeszyty
Naukowe Uniwersytetu Ekonomicznego w Poznaniu nr 215 pt. „Prace Katedry
Mikroekonomii Uniwersytetu Ekonomicznego w Poznaniu”, red. Nauk. Małgorzata
Kokocińska, ss. 71-87, ISSN 1689-7374, ISBN 978-83-7417-671-2 (2011)
 chapter “Teaching entrepreneurship – an example from the Poznan University of
Economics”, co-author: Barbara Jankowska, in: ed. Marina Dabić, Maciej Pietrzykowski
“FOSTERING EDUCATION OF ENTREPRENEURSHIP”, Bogucki Wydawnictwo
Naukowe, Poznań, 2011, ss. 99-112
 chapter “YKSITYISTEN SOSIAALIPALVELUIDEN KEHITYS” (English title: THE
DEVELOPMENT OF THE PRIVATE SECTOR IN SOCIAL CARE SERVICES), coauthor Timo Toikko, in: „Julkiset Sosiaalipalvelut Muutoksessa” ed. Minna Zechner, Anja
Mantylan Rahasto, Seinajoki, ISBN 978-952-67733-0-8, 2012, ss. 9-28.
 Chapter “The Significance of Research and Development Activity in Respect of the
Dynamics of Entrepreneurship in Polish Regions”, in: “Entrepreneurship and
Innovation”, ed. Marina Dabic and Vojko Potocan, University of Zagreb, University of
Maribor, Zagreb, Maribor, 2012, ISBN 978-961-6802-09-3, 978-953-6025-52-7, pp. 101113.
List of example topics of the thesis:
Topics of the thesis are determined directly with a student based on student’s interests. Examples
of previously written and defended theses:
 “Designing the activity of a new company”,
 „Company’s development through the innovation based on…”,
 „Tools of entrepreneurship supporting in …”,
 “Franchising as a strategy of small company’s development based on …”,
 “The influence of direct foreign investment on the level of unemployment”,
 “Investment in human capital in…”,
 “Venture Capital/ Private Equity funds as a source of financing for small and medium
sized enterprises in Poland”,
 “Sources of small and medium sized companies’ financing in Poland.”