Stakeholder analysis exercises

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Exercise to be used with the case study – analysis of the LAG
stakeholders:
1.
2.
3.
4.
Identification of participants in the partnership
Identification of the partners through the method of
Venn’s Diagram of stakeholders
Pairwise Ranking Stakeholders Conflict & Partnership
Matrix
Analysis of stakeholders communication
Exercise 1
Identification of participants in the partnership
Description:
This exercise is to help with the identification of all important
partners in terms of their formal or informal reputation,
involvement in the decision making process, the opportunities of
co-financing or any other possible sources that would contribute
to successful implementation of the development process.
Objectives:
A list of all important stakeholders of the region development
should be drawn up
Materials:
Flipchart, markers
Steps:
1. The working group draws up a list of the local institutions,
social
groups,
individual
representatives
and
external
organizations that should have the stake in the process of
development through a brainstorming within a certain geographical
region
2. The working group draws up a list of these stakeholders and
numbers them
The participants must identify as many institutions / partners as
they can and arrange them on the flipchart as truthfully as
possible in terms of the relationships the participants have with
them.
Supporting questions for the trainer during the group work:
1. Which institutions could influence upon the local development?
What kind of influence is it – positive or negative?
2. Which potentila stakeholdes will gain/loose in the process?
3. Are there any associations which contribute to the economic
development of the region? Which entrepreneurs should be
included?
4. Are there any formal or informal leaders in the region?
5. What are the relationships between the domestic and external
institutions (state government, non-governmental organizations,
political groups etc.)?
6. Who has been most frequently excluded?
Exercise 2
Identification of partners through the method of Venn’s
Diagram of stakeholders
Description:
Venn’s Diagram of stakeholders will help us to identify and
determine the significance/importance of any particular partner
included in the planning process. The Diagram facilitates the
assessment of the relationships, connections, conflicts among the
partners and their influence upon the concrete region.
Objectives:
1. To find out whois more and who is less important for the
development of the area.
2. To find out who has the right to take decisions in the region
(formally and informally) and who should be included in the
process of development.
3. To identify the relationships and connections among the local
institutions, social groups and independent representatives and
find out what could be won or lost from the implementation of the
actions planned in relation with the regional development.
Materials:
Flipchart, markers, self-adhesive variegated stickers cut in round
shape of three sizes (small, medial and large) and three various
colors for sectors – green for civil society representatives, blue
for business and red for public administration reprsentatives.
Steps:
1. Setting up of working sub-groups.
2. Each working group draws up a list of the local institutions,
social groups, independent representatives and external
organizations that should take part in the process of development
within a certain geographical region (Alternative: the list is drawn
up by the whole group through a brainstorming). The result of
previous exercise can be used for this purpose.
3. Each working group determines the extent of importance of
each identified partner by writing his name / appellation on one of
the cut circles: large circle – great importance, medial circle –
average importance, small circle – small importance. This is done
for each sector separately. (The trainer should watch closely
whether each partner’s colour differs from the others partners’
colours.). The results are three sizes and three colors defined
partners.
4. The participants in the working group select the partners who
re-cover in the characteristics. They place them on the flipchart
paper (in which are two circles drawn (one in each other). The
central circle means the centrum of the decision power, the
surrounding circle means less power.
5. Partcipans place colored circles around these two circles
respecting their mutual position. This means the connection
between / among such partners is stronger and therefore the
circles should be arranged on the flipchart as follows: separate
circles – no contact, circles at a touch – exchange of information,
small re-covering – certain cooperation in taking decisions, large
re-covering – intensive cooperation in taking decisions.
The participants should identify as many institutions / partners as
possible and arrange them on the flipchart as truthfully as
possible in terms of the relationships the participants have with
them. After the work at groups the participants compare Venn’s
Diagram of stakeholders and try to analyze the differences (a
certain institution can be presented by different circles at
different working groups – for example small and large). In this
case the whole group should come to an agreement by discussion.
Supporting questions for the trainer during the group work:
1. Which institutions could influence upon the regional
development? What kind of influence is it – positive or negative?
2. Are there any associations which contribute to the economic
development of the region? Which entrepreneurs should be
included?
3. Are there any formal or informal leaders in the region?
4. What are the relationships between the domestic and external
institutions (state government, non-governmental organizations,
political groups etc.)?
5. Who has been most frequently excluded?
Example of Venn Diagram in separate file
Exercise 3
Pairwise ranking Stakeholders Conflict & Partnership matrix
Description:
The Pairwise Ranking Matrix will show the partnership/conflict
situation among all identified partners, groups / members of the
community.
Objectives:
1. To determine the extent of partnership and conflicts among
the various institutions, groups and independent representatives
identified by Venn’s Diagram (Exercise 2)
2. To identify the impacts of the partnership and conflict on the
process of development
Materials:
A copy of Venn’s Diagram from Exercise 2, flipchart with matrix
prepared, sticky tape, markers, sheets A3, circles and rectangles
of the same colour and three sizes
Matrix on the partnerships and conflicts
Partners
Partner
1
Partner
2
Partner
3
Partner
4
Partner
Partner
1
х
Partner
2
+++
Partner
3
++
Partner
4
+++
Partner
5
+
Partner
6
– – –
х
х
– –
–
++
+
х
х
х
– –
+
+++
х
х
х
х
– – –
+
х
х
х
х
х
++
5
Partner
х
х
х
х
х
6
Description:
+++
- very high level of partnership (commonly financed
projects)
++
- medium level o partnership (regular meeting of partners)
+
- standard level of partnership (mutual communication
withou any problem)
–––
- very high level of conflict (do not want to attend the
same meeting)
––
- medium level of conflict (do not want to cooperate
together)
–
- existing conflict of smaller size (lack of
communication and understending)
0
- no relationship
Steps:
1. Setting up of small working groups.
2. Each working group brings the list of identified partners into a
previously drawn up matrix – vertically and horizontally. Besides
the names / appellations of all partners must be written on the
both sides of the coloured sheets.
3. Each group arranges the pluses and minuses by the different
colour. The participants in the working group compare two
partners and settle down the nature of their relationships:
partnership (plus) or conflict (minus) and the intensity of these
relationships (numbers of pluses and minuses from 1 – 3).
4. Following the group discussion and taking a decision the
participants put the chosen form in the matrix. If there are no
points of contact between the both partners (neither conflict nor
partnership) the column is marked by 0.
5. It is recurring until the whole matrix is filled in. Then the
matrix is analyzed within the group (the extent of partnership and
х
conflicts in the community, who are the partners involved in the
conflict or partnership?).
Supporting questions for the trainer:
1. Which of the partners have common interest and what kind of
interest is that?
2. Is there any partnership between / among certain groups? If
there is, what activities it is connected with?
3. Can the existing partnerships facilitate the process?
4. Can the new objectives strengthen these partnerships or turn
into a source of new conflicts?
Example in separate file
Exercise 4 - Analysis of stakeholder´s communication
Purpose
It is always usefull to understand how various stakeholders of
the development process communicate to each other and what is
the general „culture of communication“ among them prior we star
the development process and invite stakeholders to take part in
development partnership.
Objective
To analyse the communication pattern and flows among various
stakeholders of the development of the area and understand the
situation prior the partnership starts to create and develop in
order to aid the risk as much as possible and potentialy to
prepare the efective communication plan.
Material
Prepared Communication pair wise matrix and communication
graph, markers, identified stakeholders of future partnership
(using previous exercises – Venn diagram, partnership and conflict
matrix etc.)
Steps
- Participants work in groups (max 8 people) using the
communication pair wise matrix, which help them to compare
each pair of stakeholders and pattern of their
communication. Very good communication pattern
(information flow, the effort to discuss and have mutual
communication etc.) is marked by number 2, medium
communication pattern (only informatin flow without
expectation to get an answer) is marked by 1 and no
communication is marked by 0.
- Participants compare pairs os stakeholders in both ways and
fill the table – see the example below:
Stakehold Youth
.
Youth
xxxxx
x
Women
0
Women
1
Local
adm.
1
Agricoo
p
0
Civil as. Total
pasive
2
4
0
0
2
2
2
2
4
2
3
xxxxxx
x
8
6
Local
adm.
Agricoop
0
xxxxxx
x
0
0
0
xxxxxx
x
1
Civil as.
2
2
0
xxxxxx
x
2
Total
active
2
3
2
4
xxxxxx
x
- Participant calculate score of communication for each
stakeholder – in active terms (how stakeholder communicates
to the environment) and in pasive terms (how environment
communites to him/her)
- Then participants place each stakeholder in the map below
and the group discusses the situation
Pasive
8
Receivers
communicators
Both ways
Civil association
Youth
Local adm
Women
Agricoop
0
8
No communication
Donators
Active
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