Press Bulletin N° 4
SIB 2008 >>> LOADING THE FUTURE
From October, allocation of space to the exhibitors of the 21st International Exhibition of Show
Business, Installation & Broadcast Technology (Rimini Fiera, 5-8 April 2008)
Fourth edition of SOUND POWER, the world’s only demo event for Pro Audio under outdoor working
conditions: in exclusive from Sunlightsquare Records Ltd, original audio tracks by Dave Weckl and
John Patitucci, recorded specially by Bernie Kirsch for the event
The march towards Rimini by the international scenography masters continues: On 10th October,
Setsu Asakura, then Sir Ken Adam, Peter Lamont, Maurizio Balò, Ezio Frigerio and other great names
Rimini, 24th September 2007 – SIB 2008 anticipates the future. The 21st International Exhibition of Show Business,
Installation & Broadcast Technology – being held at Rimini Fiera from April 5th to 8th 2008 – is ready for this edition to
lead trade members down the road to new horizons, proposing new generation products, professional updating and
technical networking between companies and trade members.
The expo showcase of the leading exhibition at international level for audio, lighting and video technology and services
for show business, organized by Rimini Fiera with the sponsorship of TEN – Technology & Entertainment Network
Design and SILB Italian Dancehall Owners Syndicate, will be further expanded in 2008 by first-time proposals
regarding installations and broadcast.
Rimini Fiera has officially opened registration for SIB 2008. Allocation of space to exhibiting firms at the expo
centre will begin in the second half of October, as soon as the first edition of SIB FORUM ends (18-20 October
2007).
SOUND POWER 2008
Following up on the success and unanimous appreciation with which previous editions met, during SIB, the fourth edition
of Sound Power will be back, more powerful than ever. Among the Rimini exhibition‘s leading edge features, there has
always been the setting up of demo areas at the disposal of professional visitors for personally testing the performance
of the new product lines presented in the expo section. Sound Power further boosts this record. It is in fact the only
international opportunity for pro audio trade members to see on show and hear the most advanced innovative sound
reinforcement systems currently on the market actually in action under outdoor working conditions.
Sound Power 2008 will be staged in a large reserved outdoor zone alongside the West entrance, equipped to ensure
the best performance of the selected sound systems: high powered systems that this time will also feature impressive
use of digital electronics applied to the results of the latest research in electro-acoustics. Once again six magnificent
systems will face the challenge, set up in a dedicated area, fenced off to ensure critical detailed listening conditions,
simulating as closely as possible the end use for which they are destined once they are operating on the live music
circuit, in indoor venues – nowadays well equipped with avant-garde technology – or in the large spaces of indoor sports
arenas, stadia and summer festival sites. As usual, the Sound Power area will be equipped with two free-standing
scaffold towers fitted with motors able to raise and position the loudspeaker enclosures as required. There will also be a
central video screen to display technical information and images during the performances.
The regulation ten-minute performances will be divided into two parts. The first five minutes of audio testing will be
entirely dedicated to a piece of music created specially for Sound Power, using sessions from a project prepared in
collaboration with specialist record label Sunlightsquare Records (www.sunlightsquare.co.uk).. The exclusive audio
tracks recorded for Sound Power 2008 are by two great musicians of the calibre of Dave Weckl, on drums, and John
Patitucci, on bass. The sound of the instruments - recorded according to the strict criteria of GRP, the American jazz
record company founded by two gurus of the music world (musician Dave Grusin and producer Larry Rosen), is the
work of Bernie Kirsch, ex-sound engineer with Chick Corea, who through the years has recorded a great deal of the
Los Angeles label’s catalogue. Kirsch, aided by the best analogue studio hardware - Neve series 8068 console, Studer
A800 2-inch analogue tape machine, Altec-RCA-Royer ribbon microphones and AKG-Neumann-Sony tube models –
managed to obtain a sound as close as possible to that produced during a live performance: The utmost dynamics
without using compressors or artifices that could alter the natural sound. By means of an exclusive Sunlightsquare
records Ltd licence, Sound Power 2008 will have the audio tracks at its disposal for the entire duration of the event, to
produce live mixes, using the best digital mixing consoles for live concerts available on the pro audio market.
The choice of CD tracks used for the remaining five minutes of the performance will on the other hand be left to
manufacturers, to demonstrate the characteristics of their respective systems.
Sound Power 2008 performances, programmed by the event’s coordinator, Toni Soddu, will begin at 12 noon and end
at 6 pm every day at SIB.
The 4th Sound Power is organized by Rimini Fiera SpA.
THE INTERNATIONAL SCENOGRAPHY MASTERS
The march towards SIB 2008 by the international theatre and cinema scenography masters continues. With the
autumn, the meetings-workshops start again with the most famous designers organized by The Scenographer, the first
worldwide magazine on the culture of scenography, in partnership with SIB, Peroni and Delfini Group.
There is growing expectation for the meeting on 10th October in Milan, at Brera Academy of Fine Arts, with Japanese
scenographer Setsu Asakura, who will meet students, lecturers and trade member, along with Mr. Inoue, Director of the
famous Tokyo Nissei Theatre, Masataro Imafuyi, undisputed master of the Shiamisen - the typical string instrument of
Kabuki theatre - and the great authoress and dramatist Masako Takeda.
In the program of master-classes, Setsu Asakura follows Pier Luigi Pizzi and precedes other illustrious world-level
names. In fact, the personalities announced for the coming meetings include Sir Ken Adam (Oscar for Barry Lindon by
Kubrick and The madness of King George), Peter Lamont (Oscar for Titanic), Maurizio Balò and Ezio Frigerio. The
participation of other great professionals is awaiting confirmation.
After Milan, the workshops move to Venice and then Rimini Fiera, where three internationally famous masters will
be hosted during SIB 2008. The cycle of 12 master-classes will end in London.
Further press info: +39 0763 391059 - www.thescenographer.com - redazione@thescenographer.com;
SIB 2008 AT A GLANCE
Organizers: Rimini Fiera SpA with the sponsorship of TEN and SILB; frequency: biennial; admittance: trade members only;
hours: 10.30 am - 6.30 pm; exhibitor info: +39 0541 744488-744624; Web site: www.dismamusicshow.it
PRESS CONTACTS:
Rimini Fiera SpA Communication and Media Relations Service:
+39 0541 744510 n.evangelisti@riminifiera.it
manager: Elisabetta Vitali; press office coordinator Marco Forcellini;
press staff: Nicoletta Evangelisti and Alessandro Caprio;
media consultant: Gabriele Pizzi.