PRESS INFORMATION
EGGER AT THE EXPO, June 2015
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PRESS INFORMATION
EGGER AT THE EXPO, June 2015
Table of contents
Sustainable EGGER products take centre stage ...................................... 03
On challenges, partnerships and
opportunities on the world stage............................................................... 08
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PRESS INFORMATION
EGGER AT THE EXPO, June 2015
Your contacts
Ulrich Bühler
Lennart Wiechell
Head of Marketing and
Head Architect German
Sales EGGER Group
Pavilion and Managing Partner
at SCHMIDHUBER
For queries:
FRITZ EGGER GmbH & Co.
Holzwerkstoffe
Manuela Leitner
Weiberndorf 20
6380 St. Johann in Tirol
Austria
Phone
Fax
+43 5 0600-10638
+43 5 0600-90638
manuela.leitner@egger.com
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EGGER AT THE EXPO, June 2015
Sustainable EGGER products take centre stage
Audience of millions experience wood-based materials.
By the end of October, 20 million people are expected to have flooded through the
gates of the Expo grounds in Milan, with three million headed for the German
Pavilion. Whether visitors stroll through the exhibition, sit in the restaurant, wash
their hands, or experience the Be(e) active show – they will be surrounded by
EGGER products. The Working Group German Pavilion (ARGE) selected EGGER as
a partner to supply its wood-based materials for the interior fittings. With a
complex and demanding build, the German Pavilion was completed on time and
immediately proved to be a magnet for visitors.
On 1 May 2015, the German Pavilion was officially opened under the motto "Fields of
Ideas". It is an active and fertile landscape, full of ideas, sustainable solutions and a
respectful approach to nature where visitors will experience an open and friendly image
of Germany.
The building stands out thanks to the freely accessible, 10 m high landscape level, made
from domestic wood. Light "idea seedlings" provide shade on the gently rising wooden
terrace. Visitors enter the impressive "Fields of Ideas" of the German Pavilion, where the
interior houses an exhibition with ideas on the future of food, food production and
sustainable consumption. The path through the exhibition merges into the magnificent
show "Be(e) active“.
Innovative EGGER materials are used inside the rooms, including flame-retardant
Eurolight lightweight board, a version developed especially for Milan and the compact
laminate Flammex, which was developed especially for Italian fire protection regulations
and certified by the CATAS Institute. And at the end of the world exhibition, in line with
the Expo's sustainability ethos, the German Pavilion will be dismantled and recycled.
At the exhibition: 700 unique pieces
Inside the German Pavilion's exhibition spaces, visitors journey through the topics of soil,
water, climate and biodiversity. EGGER Eurolight lightweight boards were selected for
this "Garden of Ideas" and provide a colourful and diverse landscape of lamellas.
The composite board was created by EGGER specifically for the German Pavilion and
runs for four kilometres in total. It is a strong, flame-retardant 16 mm thick Eurospan
Flammex board with a lightweight, highly robust cardboard honeycomb core and curved
design. Each one of the 700 Eurolight boards differs from each other.
Despite a generous lamella thickness of 51 mm, with the light-weight honeycomb core it
was easy for the transporters and installers to move and assemble. The lamellas were
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EGGER AT THE EXPO, June 2015
edged with EGGER thin MDF HD edging. These boards were used by the trade fair
builder Nüssli to create hundreds of curved lamellas with integrated LED light bars.
Finally, they were painted in 13 different colours and assembled on site. This is how the
"Garden of Ideas", with its four topic areas, became an unforgettable spatial experience.
The flight of the bees show
With live music and two ceiling suspended screens, the audience of the "Be(e) active"
show experience a flight above Germany from a bee's perspective. Each day 16,000
visitors sing along and stamp to the beat on the EGGER laminate flooring. The H2790
Moor Acacia decor from the new "EGGER Laminate Flooring 2015 – 2017" collection
underlines the nature theme.
Thanks to progress in flooring technology, the 250 m 2 surface area is easy to clean and
resists the unusual stress which it is subjected to, through the high number of visitors. By
the end of October, this floor will have been stepped on by approximately 6 million feet.
German Restaurant: An innovative combination
In the German Restaurant, visitors sit together at long tables and enjoy contemporary
food and design. The benches and cabinets are robust and cosy, with slim tabletops
incorporating current design trends. Versatile compact laminates and robust MDF boards
in attractive decors and synchronised pore surfaces are used here.
The flame-retardant compact laminate with the Feelwood synchronised pore surface is an
innovation developed by EGGER specifically for the German Pavilion. The product fulfils
strict fire protection regulations, high-traffic demands and contemporary design. Impact
and scratch resistant, solvent, moisture, temperature resistant and hard wearing - these
are attributes characterising EGGER compact laminate. It is specifically used in hightraffic areas for furniture and interior design. Made of a multitude of core layers, the
product has a closed and attractive edge. This black core is a feature of the design.
The flame-retardant compact laminate with the H3309 Sand Gladstone Oak decor and
the synchronised pore surface ST28 Feelwood Nature is used in the German Restaurant.
It provides tabletops and the back panels of the benches with a natural oak look, it is
extremely robust and at the same time provides a filigree look.
This decor-texture-material combination can be seen for the first time at the Expo Milano
2015. In the tradition of large world exhibitions it is an innovation.
"Symphonie" Restaurant conveys a stylish woodgrain look
In the "Symphonie" Restaurant, visitors enjoy their meals in an elegant and stylish
setting. The light H1372, ST22 Natural Aragon Oak decor characterises the entire space.
MDF was applied as coreboard of the laminates. The wall cladding was made with 16mm
Eurodekor MDF and the dining tables with EGGER compact laminate. The carefully set
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EGGER AT THE EXPO, June 2015
colour accents follow a natural look. As such, the dark woodgrain H1215, ST22 Brown
Cassino Ash decor is used on table tops and wall claddings. It is combined with U961,
ST15 Graphite on wardrobes, walls and counter frontals, the room exudes calm – perfect
conditions for undisturbed conversations and tasteful delights.
VIP Lounge provides a calming retreat
The VIP Lounge of the German Pavilion is used for receiving prominent guests and as a
bar and retreat area for undisturbed discussions. The curved wall elements flow into the
ceiling panels, creating an unimposing feature and include H1372, ST22 Natural Aragon
Oak with a 13 mm filigree of compact laminate Flammex. The reception desk and the
counter are also made of this robust, flame retardant material, which EGGER certified in
Italy especially for this purpose.
The 19 mm Eurodekor MDF benches lighten the atmosphere of the VIP Lounge with the
intentional contrast between W1000, ST9 Premium White and U961, ST2 Graphite.
"Dining room" with a view
From the shaded terrace of the German Pavilion there is an exceptional view of the Expo
grounds. This is why a cosy snack up there is particularly tasty. The "dining room"
represents a high quality food stand integrated into the Pavilion façade. Visitors can order
a typically German picnic basket and receive it across an EGGER Graphite compact
laminates counter.
Sanitary areas: Well-maintained auxiliary rooms
Washing your hands has turned into a design experience. To make sure that the design
concept in the Lounge and Restaurant toilets was not sterile, the architects incorporated
natural coloured elements: Natural Aragon Oak (H1372), Driftwood (H3090) and the
calming uni colour Aubergine (U330) ensure a calming atmosphere when combined with
the simple, white sinks. The moisture resistant EGGER compact laminate with Feelwood
synchronised pore was chosen for fixtures and mounts.
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EGGER AT THE EXPO, June 2015
Sustainable EGGER products take centre stage
→ The 2,700 m2 interior of the German → The light H1372, ST22 Natural Aragon
Pavilion takes visitors on the
adventurous "Fields of Ideas“.
→ The EGGER Eurolight lightweight
Oak décor sets the tone in the elegant
"Symphonie" restaurant.
→ The curved wall elements, which
board was selected for the "Garden
of Ideas" within the exhibition.
characterise the look of the VIP Lounge,
flow into the ceiling panels and were
made with filigree 13 mm compact
laminate with the H1372, ST22 Natural
Aragon Oak décor.
→ The H2790 Moor Acacia decor from
the new "EGGER Laminate Flooring
2015 – 2017" collection underlines
the nature theme of the "Be(e)
active" show.
→ In the "dining room", visitors receive their
→ The innovative flame retardant
compact laminate with Feelwood
→
synchronised pore surface, fulfils the
strict requirements regarding fire
protection and high design demands.
picnic basket across an EGGER Graphite
compact laminate counter.
In order to make sure that the design
concept of the Lounge and Restaurant
toilets was not sterile, the architects
incorporated accents in natural colours.
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EGGER AT THE EXPO, June 2015
On challenges, partnerships and opportunities on
the world stage
EGGER became partner of the ARGE German Pavilion at the Expo
Milano 2015 thanks to its innovative solutions.
From 1 May to 31 October 2015, Milan hosts the world fair Expo Milano. In the
Italian metropolis, numerous nations present their impressive structures,
exhibitions, shows and ideas on the topic of "Feeding the Planet, Energy for Life".
As a partner of the Working Group German Pavilion, EGGER supplied its
decorative wood-based materials for the furniture and interior design of the
German Pavilion. The topics of sustainability, innovation and recycling have been
taken up by the German Expo's "Fields of Ideas" and also by the products used by
EGGER.
EGGER's wood-based innovative solutions have been integrated into the German
Pavilion and provide the Austrian wood-based materials manufacturer with an
international stage to showcase its products. For six months, millions of visitors will be
able to see how wood-based materials can be used creatively in furniture and interior
design.
"Expo Milano 2015 introduces many new and future oriented technologies and offers a
forum to discuss questions, such as the preservation of our environment. For EGGER,
wood is an essential resource that must be sustainably managed", says Ulrich Bühler,
Head of Marketing and Sales EGGER Group: "It is therefore a great honour for us to
support the Milan Expo, partner the ARGE German Pavilion and contribute to its success
with our innovative products."
EGGER products open up new possibilities
EGGER was selected by the ARGE German Pavilion to be a partner, thanks to its leading
role in developing innovative solutions, sustainability and quality. For head architect
Lennart Wiechell, Managing Partner at SCHMIDHUBER a central aspect to planning and
building the entire German Pavilion was the ability to easily dismantle and recycle the
materials. This ties in with EGGER's philosophy on recycling and reuse. He also gives
additional reasons why decorative wood-based materials where used for furniture and
interior design: "We've been working with EGGER materials for a long time. Over the past
year, we have been particularly surprised by the new surface quality of synchronised
pore. EGGER opens up entirely new possibilities for using its products in areas requiring
a long service life and high resistance. Our design requirements regarding the look and
feel of the German Pavilion have been fully met by these products."
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EGGER AT THE EXPO, June 2015
Inside the German Pavilion, it is primarily simple, pure surfaces that are used, such as
light oak decors, but also colourful glazed Eurolight lightweight boards. This is in keeping
with the spirit of the project, which focused on the conscious and concentrated use of
materials and energy. Saving resources through the design has been reflected in the
materials chosen.
And after the Expo ...
At the end of the Expo Milano 2015, the German Pavilion will be dismantled, just like all
the other country pavilions, with the exception of the Italian one. This is an important
aspect which is greatly aided by the EGGER products – either in recycling or further use.
"The furniture of the German Pavilion will continue to be attractive after the Expo, and it
will enjoy a long life. Further use by Expo fans would be a desirable outcome," says
architect Lennart Wiechell, with an eye on the future. The conversion of materials would
also make sense in his opinion: "We already have colleges that have expressed an
interest in the material. In addition, the path of recycling still remains, where the
previously named solutions of reuse should be given priority."
The ARGE German Pavilion
The German Pavilion at the Expo Milano 2015 was built on behalf of the Federal Ministry
for the Environment and Energy. The Messe Frankfurt commissioned the Working Group
German Pavilion EXPO 2015 Milan (ARGE) with the completion of the Pavilion. As
general contractor, the ARGE supervised the planning as well as the construction and the
exhibition of the German Expo presentation. Schmidhuber from Munich was in charge of
the spatial concept, architecture and general planning. Milla & Partner from Stuttgart
takes on the content concept, as well as the design of the exhibition and the media.
Nüssli from Roth bei Nürnberg covered project management and construction work.
EGGER as leader in sustainability
The sustainable use of wood is a central value at EGGER and includes the concept of
cascading use: Timber is made of high-quality log wood, and wood-based materials are
made from sawmill by-products, wood from sustainably managed woodlands and
recycled materials. Wood that can no longer be used to make products is thermally
converted by EGGER. In addition, the company develops technologies to reduce the
amount of wood used in its products, such as the Eurolight lightweight board used in the
German Pavilion. It requires less material than a comparable solid wood board of the
same thickness.
Under the motto "More from wood", EGGER's 7,200 employees, in 17 locations across
Europe, produce a comprehensive range of products made of wood-based materials
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EGGER AT THE EXPO, June 2015
(chipboard, OSB and MDF boards), as well as timber. The company generated a turnover
of EUR 2.22 billion in the 2013/2014 business year. EGGER has customers worldwide in
the furniture industry, wood distribution and DIY markets. EGGER products are found in
countless areas of private and public life: in kitchens, bathrooms, offices, hotels and
shops. EGGER considers itself a full-range supplier for the furniture industry and interior
design, wood construction and laminate flooring. With innovative products and a growing
turnover in a challenging market context, EGGER is recognised as a leader in its
industry.
On challenges, partnerships and opportunities on the world stage
→ As a partner of the ARGE German
→
→ EGGER opens up new design possibilities
Pavilion, EGGER supplied decorative
with its product innovations.
wood-based materials for the
→ The decorative wood-based materials fulfil
furniture and interior design of the
the high design requirements regarding
German Pavilion.
the look and feel of the German Pavilion.
Sustainability, innovation and
recycling characterise the German
Pavilion as well as the EGGER
products used.
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