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KATRIJN GIELENS
EDUCATION
* PhD in Marketing, Catholic University Leuven, 1999. Dissertation: “Strategic Decisions in
International Retailing: Timing and Size of Entry, and Their Implications on Performance,―
Advisor: Marnik G. Dekimpe.
* Master of Science in Applied Economics, Catholic University of Leuven, July 1993.
* Applied Economic Sciences (major: Quantitative Methods), Catholic University of Leuven,
July 1992.
PROFESSIONAL RECORD
General
Academic position
* University of North Carolina, Chapel Hill
Associate Professor of Marketing
* Erasmus University Rotterdam
Associate Professor of Marketing
Administration
* Coordinator Marketing Seminars, Marketing Department, Erasmus University Rotterdam
Member of the Doctoral Committee:
* Francesca Sotgiu (Erasmus University Rotterdam) [co-chair]
* Kathleen Cleeren (Catholic University Leuven)
* Lien Lamey (Catholic University Leuven)
Publications
International peer reviewed outlets
* Gielens, Katrijn and Marnik G. Dekimpe (2007), “The Entry Strategy of Retail Firms in
Transition Economies,― Journal of Marketing, 71 (April), 196-217.
* Gielens, Katrijn and Jan-Benedict E.M. Steenkamp, “Drivers of Consumer Acceptance of
New Packaged Goods: An Investigation across Products and Countries,― International Journal
of Research in Marketing, 24 (June), 97-112. Lead article.
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