PR FL ORIDA
LISA M. GARCIA, APR
ACCREDITED PUBLIC RELATIONS
COUNSELOR
P.O. Box 11069
Tallahassee, FL 32302
INC
MEDIA, PR & SPECIAL EVENTS
PHONE 850-228-4321
FAX 850-894-4048
EMAIL lisa@prflorida.com
WEB www.prflorida.com
CLIENT UPDATE SUMMARY – Jan. 14, 2008
The outline below is a compilation of deliverables since Nov. 26, 2007.
Please contact me at (850) 228-4321 if you have questions or comments.
TO:
FROM:
RE:
I.
Francine Walker, Dawna Bicknell
Lisa Garcia
Update Summary of Deliverables
Highlights
 Consumer education PSA. Attorney Robert Spohrer educational Web site video and public
service announcement production for certification program use.
 Certification logo design competition for Florida graphic arts schools:
- Keiser University, Tallahassee
- Art Institute of Tampa
- International Academy of Design & Technology, Tampa and Orlando
- Digital Media Arts College, Boca Raton
- Art Institute of Fort Lauderdale
- Miami International University of Art & Design
 BLSE diversity goal statement for "Diversity in the Legal Profession Final Report and
Recommendations December 2007 Status Report.”
 Hispanic media outreach project. Consumer news release and radio PSA translated,
disseminated statewide, and followed up with telephone pitches.
 Radio PSA project. Statewide e-mail dissemination of consumer public service
announcement for radio using Florida Media Directory database.
 Super Lawyers update to online listings.
 Florida Bar News feature on 25th anniversary of certification program’s launch (for 2/1 or 2/15)
 Polish Your Practice CLE seminar approval for use by individual lawyers. Seminar will be
promoted to voluntary bars statewide (approval pending with LSE department).
II.
News Releases/Media Relations
Note: Francine Walker and Dawna Bicknell approve all news releases and media outreach.
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Pitch/backgrounder for certification feature story; forward to Mark Killian/Florida Bar News with
SFGAP and IP releases
Bar News ad for newly certified IP and SFGAP lawyers (for 2/1)
Capstone January issue (1/8)
Follow up with Pam Fort/Fort Report with names of newly certified lawyers. Per her request;
combine SFGAP and IP releases; forward to Francine Walker for approval; forward to Pam for
posting
IP and SFGAP release to Florida Bar program administrators (for section newsletters)
Florida Bar pro bono awards (ceremony Jan. 31 in Tallahassee) - review of winners; ensure
that board certification status included in statewide news releases and introductory remarks
Florida Trend - legal trends story (provided extensive background and links to "Of Counsel"
reporter Art Levy)
Keith Rizzardi launch of ESA Blawg - January
Lisa Garcia/PR Florida Inc. Summary Update
Deliverables Nov. 26, 2007, - Jan. 14, 2008
Page 2 of 4
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III.
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Shannon McLin Carlyle - promotion of Appellate Alliance
Super Lawyers - updated list of certified lawyers now posted
Larry Brown - Op-Ed or response to liability insurance story related to school bullies
Pamella Seay - Op-Ed or response to article on international business suits in U.S. courts
Review draft text for Tallahassee Democrat news brief for Frank Matthews
Florida Bar News - Collaborative family law news release/story link provided by Robert Merlin
Voicemail for Tresha Parchment/Tallahassee Democrat regarding inclusion of newly certified
names in Briefcase section
Telephone conversation with Bradenton Herald business editor Jennifer Rich regarding IP
certification, program background, interview contacts, etc. E-mail program background and
links, combined IP/SFGAP statewide release, lists of newly certified lawyers, and additional
interview contacts
Review ABA Standing Committee on Specialization statistics; forward to Art Levy/Florida
Trend the statistics and additional interview contacts
Telephone call with attorney Ed McCarthy/Young Lawyers Division regarding submission of
"newly certified" release for upcoming YLD newsletter; e-mail the release and links
Tasks/Deliverables
General: Field calls from certified lawyers regarding logo use on business cards, consumer
pamphlets regarding certification, CLE, certification application status, Capstone news items
and media relations.
Follow up with Julie Coiro regarding FLMIC request to omit their flyer from outreach to newly
certified IP lawyers; fax flyer to Julie for suggested vendor (sent by Mary Jones)
Forward to BLSE member Rick Nail the link to Lakeland Ledger Law Academy story; suggest
program involvement
Review Shannon McLin Carlyle firm marketing materials and Web site for Appellate Alliance;
contact Matt Conigliaro to discuss
Create suggested edits to communication for newly certified lawyers regarding advertising and
logo use
Discuss with BLSE member Rick Nail the Lakeland high school law academy curriculum and
instructor; seek contact information and background for speaking engagement
Telephone conversation with BLSE member Terry Fogel regarding Bar News deadlines and
submission policies, Miami attorney professionalism group, etc.
Telephone conversation with Debbie Karp in attorney Joe Karp's office regarding Medicaid
article and statewide release
BLSE conference call: Review suggested survey questions and edits; review TBLS survey
information
Contact Donna Scott, Hillsborough County Bar Association CLE Coordinator, regarding Polish
Your Practice seminar -- updates and marketing; discuss seminar approval with Michelle
Francis; print final outline and forward via office mail with printed materials from 2006 seminar
Research certified lawyer counts by county; forward to Dawna Bicknell, Harry Payton for review
Review e-mails/notes related to initial IP media outreach; create contact list for news release
dissemination
Online review of existing search engine results for "Florida legal blog," notes related to
links/cross references; review Conigliaro Abstract Appeal blog; telephone conversation with
Lisa Garcia/PR Florida Inc. Summary Update
Deliverables Nov. 26, 2007, - Jan. 14, 2008
Page 3 of 4
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Keith Rizzardi regarding promotion of environmental law/Endangered Species blog. Review
blog, links, etc.; review Land & People magazine (Trust for Public Land) for editorial
information/submission guidelines for Keith Rizzardi environmental blog
Review materials for 10th Judicial Circuit new lawyers' orientation professionalism seminar sent
by Rick Nail; file with Polish Your Practice course materials
Review law schools list and contact information for upcoming speaking engagements
Complete compilation of Florida design schools list/contact information; leave voicemails for all;
forward logo design flyers to respondents
Review list of pro bono award recipients for board certification status; forward information for
inclusion in news releases, program text, etc.
IS request for current list of certified lawyers (Excel file) for Super Lawyers; forward list to Keith
Goben/Super Lawyers
Review daily news summaries; contact Larry Brown regarding response to Sarasota HeraldTribune article on school bullying laws
Follow up to BLSE inquiry about Texas consumer survey results; discuss dissemination
Forward to BLSE member Pam Seay an article link about the future of international law; suggest
Op-Ed response
Telephone conversation with Harry Payton regarding contacts for potential mentoring story;
online research for attorney contact information
Follow up to BLSE mission statement on diversity, contact Maria Simmons Johnson to discuss
timing, review BLSE notes and Bar diversity definition, create draft statement, forward/discuss
with Harry Payton
Capstone January issue: online research for lawyer/firm/organization contact information and
links; create news briefs, complete profiles of Anstead award winners, etc. Complete, test links
in various browsers, complete IS request form and approval final release
Research past e-mails and daily news summary; forward collaborative law story link, news
release and Robert Merlin contact information to Mark Killian for inclusion in Florida Bar News
Review pending items list; update media relations volunteers/public information media
resources "Need a legal expert interview source?" e-mail; forward to Francine Walker for
approval
Read Supreme Court advertising opinion and dissent related to board certification; discuss with
Dawna Bicknell
Create separate e-mails for each judicial circuit; create hotlinks; test in different browsers;
check/correct spacing issues; forward to Amaura Canty for dissemination
Discuss Debby Beck/marital and family workshop with Carol Vaught and Stacey Piland
Discuss omission of two new cert areas from IS request form, review AS400 entries for newly
certified IP lawyer to obtain code; forward to Marcia Brimberry
Telephone conversation with Lucia Duggins, Florida Lawyers Mutual Insurance Co., regarding
annual-convention CLE seminar. Online research for bio information on suggested speaker;
forward to BLSE Communications Committee for consideration
Online review of Bar membership records to check certification-committee participation/end of
service for suggested BLSE members. Forward to Dawna Bicknell for consideration.
Follow up with Texas legal specialization contact Gary McNeil regarding use of their survey
results
Telephone conversations with Claudia Oltean/Legal PR, consultant to board certified lawyer Bob
Spohrer, regarding production of firm Web site video related to certification and donation of PSA
Lisa Garcia/PR Florida Inc. Summary Update
Deliverables Nov. 26, 2007, - Jan. 14, 2008
Page 4 of 4
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for Florida Bar use; forward information to BLSE Communications Committee; forward
certification background, articles and links to Claudia Oltean, discuss participation by Justice
Anstead and Judge Ralph Artigliere
Meeting/lunch with Carol Vaught to discuss program administrators, certification committee
ideas, etc.
Review Florida Media Directories radio database Excel file; copy e-mail addresses; discuss with
Amaura Canty and Francine Walker; review files for approved version of radio PSA; forward to
Francine Walker for approval; convert Excel file to Word, format and forward e-mail addresses
to Amaura Canty for dissemination to radio statewide
Review Bar news releases on pro bono awards; discuss certification mentions and presentationday program with Francine Walker; forward additional certification information about award
recipients; ensure that bio information and introductions will include board certification
information
Read Bar-to-Bar e-news; suggest to Dawna Bicknell that certification have a presence at the
Feb. 23 Stetson diversity event
Review annual convention meeting request form; discuss BLSE and business litigation
receptions
Dinner meeting with Dawna Bicknell and Mike Tanner
Review daily news summaries; forward "How to Find a Lawyer" Palm Beach Daily News article
to BLSE Communications Committee
Follow up with Mike Tanner regarding Eddie Farrah radio interview appearance
Review Dawna Bicknell e-mail related to Bar and civil trial certification statistics; meet with
Francine Walker to discuss updated Bar membership numbers, calculations for certified lawyer
percentage, etc.
Review previous BLSE Communications Committee agenda and weekly updates; create 1/25
agenda and forward with attachments to Lindsey Blomberg
Discuss pricing for Bar News newly certified lawyer ad, create suggested text, complete Office
Systems request form; forward text to Bar graphic artist Lynn Brady, edit/approve for print
Follow up with voluntary bar coordinator regarding consumer pamphlets availability to individual
lawyers
E-mail attorney Bill Williams/SFGAP regarding case examples for media outreach
Complete alphabetical sort of all news clips since 2005