JENNA L. MARQUARD
Department of Industrial and Systems Engineering
University of Wisconsin – Madison
372 Mechanical Engineering, 1513 University Avenue, Madison, WI 53706-1572
jlhetland@wisc.edu
608.265.2995
EDUCATION
University of Wisconsin – Madison
2003 - Present
Ph.D. Industrial and Systems Engineering, Expected May 2007
Dissertation: Making Sense of Complex Models in Health Care:
a Case Study of Regional Health Information Organizations
Interests: Systems Analysis; Policy Analysis; Model Conveyance; Complex Systems Modeling
M.S. Industrial Engineering, December 2004
Area of Specialization: Health Systems Engineering
GPA: 3.95/4.00
University of Iowa – Iowa City, IA
1999 – 2003
B.S. Industrial Engineering with Honors and Highest Distinction, May 2003
Technical Focus Area: Information Systems Design
Honors Thesis: Guiding Appropriate Reliance on Automation using Sonification
GPA: 4.00/4.00
RESEARCH EXPERIENCE
University of Wisconsin – Madison HealthSystems Laboratory
Advisor: Dr. Patricia Flatley Brennan
2003 - Present
Modeling Participation in the National Health Information Infrastructure (NHII)
 Generated an approved grant proposal with senior faculty members to design modeling tools
aimed at helping regional health information organizations make more informed decisions. Codeveloped the problem context and approach, designed a data collection instrument, critiqued a
preliminary set of models, developed an alternative modeling approach based on these critiques.
Simulating Health Information Exchange Failures
 Developed a discrete event simulation of failures in health education information sent from
community providers to patients verbally, electronically and in written form. Examined the
consequences of various policy changes that altered the mix of these formats, in terms of patients’
ability to receive the provided information.
National Multi-Protocol Ensemble for Self-Scaling Systems for Health (NMESH)
 Co-wrote human subjects application, aided in structuring an evaluation framework for the
project, developed survey instruments, interviewed clinical staff, health care executives and
technical development staff. Synthesized qualitative observational and interview data gleaned
during the evaluation.
Wisconsin Health Information Exchange (WHIE)
 Examined the financial challenges confronting emerging regional health information
organizations (RHIOs), produced a set of guidelines for approaching these financing decisions.
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Implementation of Clinical Documentation
 Evaluated the impact of electronic clinical documentation on inpatient nursing and unit staff,
shadowed nurses and staff using a structured observation tool
Health@Home
 Composed and conducted a secondary analysis of photographs and layouts obtained during
project site visits.
University of Iowa Cognitive Systems Laboratory – Iowa City, IA
2002 – 2003
Advisor: Dr. John D. Lee
 Co-developed a simulation model of driver behavior.
 Designed and conducted secondary data analysis for the use of sonification to calibrate
appropriate trust in automation, aided in the experimental design for a follow-up study.
TEACHING AND PROFESSIONAL DEVELOPMENT
National Science Foundation ADVANCE Transforming the Professoriate Workshop
2006
Delta roundtable dinners on research, teaching, and learning
2005 – 2006
Advisor to undergraduate student research project
2005
Eng. Professional Development Course on Teaching Science & Engineering in the College Classroom 2005
Delta workshop on understanding, designing and creating teaching portfolios
2005
Teaching Assistant, University of Iowa
2002
 Human Factors and Ergonomics – 1 semester, for Dr. John Lee
Liaison Teaching Assistant between the Physics Department and College of Engineering,
2001 – 2002
University of Iowa
 Physics I – 2 semesters, for the College of Engineering
Peer Tutor, University of Iowa
2000 – 2002
 Center for Technical Communication
 Engineering Tutorial Program
INDUSTRY EXPERIENCE
RAND Corporation – Santa Monica, CA
2006
Mentor: Richard Hillestad
 Compiled case studies of major health information technology (HIT) implementations for use as
narratives in demonstrating potential HIT capabilities to policymakers.
 Designed and conducted a briefing on health information (HIE) networks.
 Attended the RAND Research Communication Workshop series.
Micron Technology – Boise, ID
Mentor: Craig Weaver
 Evaluated and refined a simulation model used in assembly forecasting.
2002
The Presidio Trust – San Francisco, CA
2001
Mentor: James Kelly
 Aided in the heating, ventilation and air conditioning (HVAC) redesign of military buildings for use
as commercial and residential properties.
Hammel, Green, and Abrahamson – Minneapolis, MN
Mentor: John Clark
 Designed HVAC plans for small to mid-sized architectural construction projects.
2000 – 2001
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PROFESSIONAL AFFILIATIONS
Institute of Industrial Engineers (IIE)
American Medical Informatics Association (AMIA)
Institute for Operations Research and the Management Sciences (INFORMS)
Health Systems Engineering Association (HSEA)
Tau Beta Pi Engineering Honor Society
Alpha Pi Mu Industrial Engineering Honor Society
ACTIVITIES
Los Angeles Rowing Club
2006
Hoofers Sailing Club
2005 – Present
Mendota Rowing Club
2004 – Present
Burrill Business Plan Competition
2004
University of Iowa Women’s Rowing Team
1999 – 2000
HONORS
Doctoral Colloquium Participant, AMIA Annual Symposium
2006
Student Travel Awardee, AMIA Ethical, Legal, and Social Issues Working Group
2006
Travel Grant Awardee, UW Department of Industrial and Systems Engineering
2005
Best Poster Award, Tromso Telemedicine and eHealth Conference
2004
Graduate Research Fellowship, National Science Foundation (NSF)
2003
Collegiate Scholar, University of Iowa Honors Program
2003
President’s List, University of Iowa
2002, 2003
Rhodes Dunlap Scholar, University of Iowa Honors Program
2002
Paul D. Scholz Scholar, University of Iowa College of Engineering
2002
Presidential Scholar, University of Iowa
1999
Robert C. Byrd Scholar
1999
Engineering Excellence Scholar, University of Iowa College of Engineering
1999
SERVICE
Board of Directors, Equipment Chair, Mendota Rowing Club
2006 – Present
Social Chair, Health Systems Engineering Association (HSEA), University of Wisconsin
2005 – 2006
Designer and Co-Leader of Lego Robotics Program, Girl Scouts of Blackhawk Council
2004 – 2005
Student Advisory Board, University of Iowa Department of Industrial Engineering
2003 – 2004
President, Institute of Industrial Engineers (IIE), University of Iowa Student Chapter
2002 – 2003
Recording Secretary, Tau Beta Pi, University of Iowa Student Chapter
2002 – 2003
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Peer Mentor, Women in Science and Engineering (WISE), University of Iowa
2002 – 2003
Engineering Connection Volunteer, University of Iowa College of Engineering
2002 – 2003
PUBLICATIONS AND PRESENTATIONS
Marquard, J. L., Brennan, P. F., Overhage, J. M., Robinson, S. M., & Goodman, K. W. (2006) Uncertain
Health Informatics Decisions: How Should We Address Them? Panel to be presented at the American Medical
Informatics Association Annual Symposium, Washington DC, USA.
Marquard, J. L., & Robinson, S. M. Reducing perceptual and cognitive challenges in making decisions with
models. Accepted as a book chapter with MURI.
Gosh, T., & Marquard, J. Development of Regional Health Information Organizations (RHIOs): knowledge
networks and collaboration. Accepted by the International Journal of Public Policy for publication.
Marquard, J., Moen, A., & Brennan, P. F. (2006). Photographic data – an untapped resource to explore complex
phenomena such as health information management in the household (HIMH) – Paper presented at the Ninth
International Conference in Nursing Informatics, Seoul, Korea.
Marquard, J., Brennan, P. F., Grindrod, D., & Zayas-Caban, T. (2005). Health Information Exchange Networks:
Understanding Stakeholder Views. Poster presented at the American Medical Informatics Association
Annual Symposium, Washington DC, USA.
Brennan, P. F., Ferris, M., Robinson, S., Wright, S., & Marquard, J. (2005). Modeling Participation in the NHII:
Operations Research Approach. Paper presented at the American Medical Informatics Association Annual
Symposium, Washington DC, USA.
Zayas-Caban, T., Marquard, J., & Brennan, P. F. (2005). How do Information Technology Choices Made by an
Institution Alter Consumer Participation in the Health Care System? Paper presented at the Eighth
International Symposium on Human Factors in Organizational Design and Management, Maui, Hawaii,
USA.
Moen, A., & Marquard, J. (2004). What do Consumers do with Health Information at Home? Poster presented at
the Tromso Telemedicine and eHealth Conference, Tromso, Norway. (Best Poster Award)
Weaver, C. M., & Marquard, J. (2004). Improving Forecast Accuracy. Industrial Engineer, 36(5), 40.