ÇAĞ UNIVERSITY
FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
Learning Outcomes of
the Course
Code
Course Title
National Credit
ECTS
THM 412
Cruise Tourism
(3-0) 3
6
Prerequisites & Co-requisites
None
Language of Instruction
Mode of Delivery
English
Face to face
Type and Level of Course
Elective / 4. Yr / Spring Semester
Lecturers
Contact: bkaynatma@gmail.com
Bertan Kaynatma
Lecture Hours
Office Hours
Course Objective
Understand the roots of the industry, what the product is, and how it works.
Relationship
Students who have completed the course successfully should be able to
Net
Prog.
Effect
Output
4&4&5
1
Discuss the evolution and growth of the cruise industry
5&8&9
4&4&5
2
Explain the main features of the cruise product
5&8&9
4&5&5
3
Understand how a cruise company makes a profit
5&8&9
4&5&5
4
Discuss the different occupations on a ship and how it operates
5&8&9
4&5&5
5
Understand professional sales techniques and consumer behavior
5&8&9
4&5&5
6
Identify the pertinent social, cultural, economic, and environmental impacts
5&8&9
cruising has on destinations
Course Description: An introductory course designed to provide a general overview of the development of the
industry and how it exists and operates today.
Course Contents:( Weekly Lecture Plan )
Weeks
Topics
Preparation
Learning Activities &
Teaching Methods
1
Presentation & Discussion
Introduction, Syllabus
2
Lectures & PP
History 1
Reading Ch. 1
3
4
History 2 and company presentations
Defining product features
Reading Ch. 1
Reading Ch. 2
Lectures & PP
Lectures & PP
5-6
Living at sea. Operational ‘nuts and bolts’
Reading Ch. 3 & 4
Lectures & PP
7
8
9
10
Positioning and differentiation of cruise lines
Marketing communications
Travel Agents
Sales and sales techniques
Reading Ch. 6
Reading Ch. 7
Reading Ch. 9
Reading Ch.10
Lectures & PP
Lectures & PP
Lectures & PP
Lectures & PP
11
Lectures & PP
Making the product profitable / yield and revenue
Reading Ch. 8
management
12
Lectures, Discussion & PP
Impacts and current trends: regulations, environmental
issues, social and cultural effects
13
Current topics and trends
Individual research Lecture & Discussion
14
Review
REFERENCES
Textbook
Dickinson B. and Vladimir, A. Selling the Sea: An Inside Look at
the Cruise Industry. 2e. 2008.
Recommended Reading
Related Articles
Bruns, Brian D. Cruise Confidential: A Hit Below
the Waterline. 2008
Material Sharing
Activities
Midterm Exam
Assignments
Effect of The Activities
ASSESSMENT METHODS & CRITERIA
Number
Effect
Notes
1
35%
Written Examination
1
15%
50%
Effect of The Final Exam
Contents
Hours in Classroom (Face-to-face)
Hours out Classroom
Quizzes
Midterm Exam
Final Exam
50%
ECTS TABLE
Number
14
14
1
1
1
Hours
3
3
26
26
30
Total
Total / 30
ECTS Credit
Total
42
42
26
26
30
166
=166/30=5,56
6