Seminar on Qualitative Methods and Research Design
Monday November, 16th (evening) - Friday November, 20th (afternoon)
Lille, France.
This is a week-long intensive seminar on qualitative methods and research design for studies adopting a cultural
approach of consumption. It is part of the seminars offered by the European doctoral school Consumer Culture
Theorizing – that originated from the collaboration between University of Southern Denmark (Odense, Denmark), Bilkent
University (Turkey), Université Lille -SKEMA Business School (France) and Royal Holloway University of London (UK)
(https://consumerculturetheorysdu.wordpress.com/european-doctoral-school/). The intended audience is doctoral
students and junior faculty members. The seminar will be held in English and attributed 6 ECTS credits. The number of
participants is limited to 20.
Aims of the Seminar
The overarching objective of the seminar is to familiarize young researchers with qualitative methods to be adopted when
conducting consumer research projects. Faculty members and participants will be involved in reflecting upon the
construction and coherence of their research design, as well as potential methodological contributions. Speakers will
address the diversity of existing qualitative methods (interviews, ethnography, videography, historical approach…). They
will also discuss about issues such as conducting a fieldwork on a sensitive topic, researchers' distance with the
fieldwork, etc.
Seminar Coordinators: Maud Herbert & Nil Özçağlar-Toulouse
Faculty
 Søren Askegaard, Syddansk Universiteit, University of Southern Denmark (DK)
 Giana Eckhardt, Royal Holloway University of London (UK)
 Olga Kravets, Bilkent University (Turkey)
 Jeff Murray, Walton College, University of Arkansas (USA)
 Nil Özçaglar-Toulouse, Université Lille -SKEMA Business School (France)
 Marie-Agnès Parmentier, HEC Montréal (Canada)
 John Schouten, Aalto University (Finland)
 Luca Visconti, ESCP Europe, Paris (France)
 and other mentors TBA
Location: The seminar will take place at Université Lille– SKEMA Business School, located in the city of Lille, in the
North of France.
Fees : 750 euros
Seminar Prerequisites
There are no particular prerequisites for the participants. Selection will be based on the letter of interest, which is
expected to address the student’s research interests and the fit of this seminar with their doctoral studies. The letter of
interest should be around 1000 words. The deadline for applications is July 20, 2015 (to: maud.herbert@univ-lille2.fr).