Market Research-Taste Comparisons
When consumers go shopping, they are offered plenty of choices of food brands. Often
different brands taste the same but are priced very differently. Your group will prepare
a test for a food product. You will conduct this test in class and accumulate the results
on a spreadsheet and graph or illustrate this using a chart or graph on a poster. This
will be presented to the class.
Procedure
1. Your team will decide the food product (cereal, cola, cookies, potato chips, etc).
Take your decision to your teacher for approval. Duplicates will not be allowed.
2. Work with your team to organize and conduct market research with students in
the class. Your research will be a taste test to see which brand of a product
consumers really prefer. It is important that students have no indication of which
brand they are testing, so you will have to disguise the package or bottle.
3. Design a survey for the class. The survey should ask the participants to vote on
which product they like the best. It should include a minimum of 8 questions for
the participants to complete regarding the products. Your group will accumulate
the results of the survey.
4. Make a spreadsheet and graph on Excel or draw graphs and charts on a poster
to present your results to the class.
Assessment
You will receive 3 grades for this project.
1.
Procedure. Was your research conducted smoothly, and did you
accurately accumulate results? Was your procedure written on Google
Docs and turned in on time?
2.
Presentation. Your group will be evaluated on the quality and
completeness of your spreadsheets, graphs, and or charts used to
present your results to the class.
3.
Professionalism. Did you take this project seriously? Did you conduct
your research and present your results in a professional manner? Did
you show respect for other groups as a survey participant and audience
member during their presentations?
Market Research
Taste Test
Group Member Names:
1. ______________________________________
2. ______________________________________
Product: ______________________________________
Brands:
Name
Cost
Survey questions you will ask your participants:
1.
2.
3.
4.
5.
6.
7.
8.
Research
On a separate sheet of paper, describe in detail how you will conduct your research.
Include how you will disguise your product, a list of assignments for each group
member, etc. For example, who is doing shopping? Who is serving? Who is speaking to
participants? What will they say? Who is collecting data? How will you collect data?
1. Gender? (Circle One) Male or Female
2. Do you like Salsa? (Circle one) Yes or No
3. Which brand did you like best? (Circle one) A
B
C
4. What did you like about your favorite?
5. How much would you pay for this favorite? (Circle one) $1, $2,
$2.25, $3, $3.5, $4
6. Which brand did you like least? (Circle one) A
B
7. Did you have a favorite salsa before this testing?
or No
a. If yes, which brand? _____________
8. Did you change your mind after this taste test?
Yes or No
C
(Circle one) Yes
(Circle one)
a. If yes, why? _________________________________
Grading Rubric
Procedure



Presentation


Professionalism



20
Research
materials
were in great
detail
Actual
experiment
was
conducted
with great
precision and
accuracy
All deadlines
were met
All survey
questions
were
evaluated in
detail
Group
members
thoroughly
explained
results with
graphs and
charts
Entire project
was taken
seriously at
all times
Presentations
are
professional
(dress –
practice)
Showed
respect to
other group
members
during
research and
presentations
15
10
 Research
 Research
material were
materials
complete
were missing
 Actual
 Actual
experiment
experiment
was
was
conducted
conducted,
 All deadlines
but with
were met
some flaws
 Missed one
deadline
5
 Research
materials
were missing
 No
experiment
 Missed more
then one
deadline
 All survey
questions
were
evaluated
 Group
members
explained
results with
graphs and
charts
 All but one
survey
question was
evaluated
 Group
members
explained
results with
graphs and
charts
 More then one
survey
question was
not evaluated
 Little to no
explanation of
results using
graphs and
charts
 Entire project
was taken
seriously at
all times
 Presentations
are
professional
(dress – could
use more
practice)
 Showed
respect to
other group
members
during
research and
presentations
 Most of the
project was
taken
seriously
 Presentations
are
professional
(dress – Little
to no
practice)
 Showed
respect to
other group
members
during
research and
presentations
 Project not
taken
seriously
 Presentations
lack
professionalis
m (dress –
practice)
 Showed little
respect to
other group
members
during
research and
presentations