Daniel Will
Integrated Creative Director | Expert in growing brands
, Irvine CA
949.701.7099 | daniel@danielwill.com | www.danielwill.com www.linkedin.com/in/danieljwill
Honda Owners Lifecycle Communications, Honda Financial Services,
Honda Vehicle Rental Program, Honda Trade-in Protection, The Honda Way
• Second-largest direct marketing agency in North America (21,000 employees, $512 million revenue )
• Head creative on Honda Owners Lifecycle Communications program ( $37 million )
• Transformed entire creative on program to exceed expectations
• Designed a 4-year program to enable brand awareness and owner satisfaction
• Direct (with hands-on ) creation of multi-channel campaigns (web, email, digital, direct mail)
• Meet with Honda onsite weekly to advise on creative direction of HOLC program (CRM)
• Design and produce highly variable personalized communications ( interactive and print )
• Design responsive UX/UI for targeted variable digital communications
• Direct creative teams in Irvine, CA and Farmington Hills, MI ( 14 creatives )
• Hold nationwide focus groups to test communications prior to launch
2013-present
, Culver City CA
Scrubsmag.com, Projectinspired.com
• Sourced and selected photography & artwork to appear on industry specific websites
• Managed digital assets and placement reporting
• Hands-on photo correction and manipulation for original mash-up artwork
, Irvine CA
Sena Cases, Michael Kors, Azra Cases, DomeSkin, OrderBorder.com
• Rebranded and positioned all brands and grew revenue 583% in 3 years
• Inc 500 “Fastest Growing Companies” with an industry rank of #36
• Cemented relationship with Apple Retail Stores and Apple Online Retail
• Instrumental in attaining licensed account— Michael Kors
• Reworked and improved UX and UI for eCommerce web store
• Launched social media presence with innovative campaigns resulting in high click-through rates
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Hands-on web design, print design, package design, photography, illustration
• Managed creative and marketing departments including staff for all brands
, Irvine CA
Allergan, Avery Dennison, Biotene, Bluewick Home and Body, Noritz, Roland
• Developed marketing strategy/materials for Bluewick – helped grow product line 525% in 5 years
• Launched Avery Wizard software via online marketing campaign – resulted in record downloads
• Managed new client acquisition and CRM – sales pitches and presentations
, Irvine CA
Acura, Honda, Hyundai, Infiniti, Kia, Lexus, Mazda, Mercedes-Benz, Nissan, Scion, Toyota,
Airwalk, ASICS, Experian, Gateway, Kaiser Permanente, Olympus, Oroweat, Prudential Real Estate
• Led design team for the nationwide dealer launch of Scion brand
• Created branding and designed experiential dealer events for most major automotive brands
• Helped advertising/marketing agencies improve existing creative, as well as pitch and land new accounts
• Art Institute of Seattle
• Collins College
• SIT Graduate Institute
2013-2014
2008-2012
2003-2008
1998-2003
Commercial Photography — “Best Portfolio”, awarded by portfolio review committee
Graphic Design — Dean's list
TESOL
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Daniel Will
949.701.7099 | daniel@danielwill.com | www.danielwill.com
Integrated Creative Director | Expert in growing brands
Full list of interactive projects 2002-Present available upon request
View case study at: danielwill.com/portfolio/senacases eCommerce Web Store, eCommerce Mobile Store, Email Campaigns, Web Advertising
• Rebranded and positioned all brands and grew revenue 583% in 3 years
• Reworked and improved UI and UX for e-commerce web store
• Created luxury lifestyle brand appearance through elegant photography
www.linkedin.com/in/danieljwill
Dropdown device selector header menu
Spring-open link cluster (IA organization)
Categorized product pages by style via tabs
Streamlined item pages with improved ordering UX
Reduced customer service calls
Decluttered link cluster for improved UI
Improved UI through organized product layout
Product as hero, top down selection process
View case study at: danielwill.com/portfolio/honda
Variable Email and Mobile Campaigns, Reporting Program Guide, Customer Feedback Surveys
• Designed responsive UX/UI for targeted highly variable interactive communications
• Transformed entire creative on program to exceed expectations
• Program has shown sizable increases in sales lift versus control group in just one year from launch
Worked with development team to recode and simplify
Reworked backend IA with streamlined production
Redesigned layout to add consistency through program
Introduced responsive breakpoints
Reduced size and reduced spam score
Cut production time/cost with efficiency systems
Stable clean layout and more professional appearance
Added control for viewing on various screen sizes
View case study at: danielwill.com/portfolio/bluewick eCommerce Web Store
• Developed marketing strategy for website – helped grow product line 525% in 5 years
• Created a clean and uncluttered layout branding solution using rich, fashionably styled photography
• Simple user interface is direct and easy to navigate with a luxury lifestyle branding
Developed branding style through elegant photography
Worked with client to develop classic clean layout and UX
Designed within a database driven environment
Luxury branding drove higher price-point
Delivered clean UX and branding
Able to track sales and inventory
View case study at: danielwill.com/portfolio/aurorasuite
Reporting/Sales Interface Product
• Clients were pleased with new extremely versatile UI , customizable for any brand and configuration
• Developed updated UX featuring responsive modular elements that can be configured by clients
• Worked closely directing design and development teams ensuring client mandatories were delivered
Designed extremely versatile modular UI
Designed for a data driven environment and IA
Clean and current design
Customizable for any brand and configuration
Able to track and display various figures for quick access
Lower learning curve for salesforce and management
• Proficient — Twitter, Facebook, LinkedIn, Pinterest, YouTube
• Launched and managed social media campaigns resulting in high click-through rates and sustained followers
• Skilled in planning, strategy, launch, creative, management and advertising of social media development
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Daniel Will
Integrated Creative Director | Expert in growing brands
949.701.7099 | daniel@danielwill.com | www.danielwill.com www.linkedin.com/in/danieljwill
Creative Direction
Art Direction
Graphic Design
Web Design
User Experience (UX)
User Interface Design (UI)
Information Architecture (IA)
Copywriting
Typography
Photography
Photo Correction/ Manipulation
Digital Illustration
Creative Strategy
Marketing Strategy
Brand Development
Consumer Behavior
Digital Marketing
Mobile Marketing
Email Marketing
Wireframing
Variable Content Marketing
Project Planning
Google Adwords
Google Analytics
Staff Management (1-32)
Team Building/Group Dynamics
Hiring/Staffing
Training/Coaching
Project Management
Presentations
Efficiency Programs Creation
Account Management/CRM
Budget Management (+2M)
Vendor Management
Internal Network Management
Cloud Based Systems
Adobe Photoshop (Certified Expert)
Adobe Illustrator
Adobe InDesign
Adobe Dreamweaver
Adobe Flash
Adobe Acrobat
Macintosh and Windows
Honda
Scion
Toyota
Infiniti
Mercedes-Benz
Lexus
Hyundai
Nissan
Mazda
Automobile Club of So Cal
International Motorcycle Shows
Dealer.com
Aurora Suite
Cox Communications
DirecTV
Time-Warner Cable
Coca-Cola
ConAgra Foods
Nestle
Hansen Beverage Company
Oroweat
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
Word Press
Axure
Cloud Based Systems
Basecamp
Michael Kors
Sena Cases
Airwalk
ASICS Tiger
Onitsuka Tiger
Bluewick Home and Body
Speedo
Soap Shoes
Genetic Shoes
Mikasa Sports
Gateway
Dell Computer
Olympus America
Roland
DomeSkin
Order Border
Lufthansa Airlines
Northwest Airlines
Marina del Rey Visitors and
Convention Bureau
Beaches Thai Resort
HTML
CSS
JavaScript jQuery iOS
Android eCommerce Platforms
Experian
Pacific Life Securities
Honda Financial Services
Prudential Real Estate
Orange County's Credit Union
Allergan
Biotene
Kaiser Permanente
Dillard's
Federated
The Bon Marche
Avery Dennison
Noritz
Playskool
Crescent Publishing
Prudential Real Estate
Mind Over Media
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