Strategic plan – WA pork industry 2012– 2020
Vision
A profitable and sustainable future for all sectors of the WA pork industry.
Goals
Goal One: Increase consumption of
fresh pork.
Goal Two: Increase productivity.
Goal Three: Reduce costs across
the supply chain.
Target:
Target:
Target:
2kg per capita increase
(25%) by 2020.
Minimum of 4% per
annum increase in
kg/sow/yr or decrease in
kg feed/kg hot standard
carcass weight (HSCW).
Minimum of 5%
reduction in each sector
by 2020.
Goal Four: Develop and grow export
markets for pork
products.
Target:
Double exported product
by 2017 (6 000t to 12
000t).
Strategies
S1 Increase uniformity of product
and consistency of supply
through the supply chain.
S2 Eliminate boar taint while
increasing carcass weight.
S3 Deliver innovative presentation
and marketing of product for
new markets.
S1 Improve genetic performance.
S1 Reduce feed costs.
S1 Understand potential export
markets in Asia.
S2 Improve feed conversion.
S2 Reduce industry’s reliance on
outdoor production.
S3 Reduce structural costs.
S2 Develop industry commitment to
export growth.
S3 Stimulate in-country market
development.
No data
S4 Develop production systems
that meet consumer
expectations.
S4 Improve business management
skills.
No data
S1 Reduce feed costs:
A1 Develop a feed grain supply
chain for energy and protein.
A2 Identify ingredients that are high
yielding and specific to the pork
S1 Understand potential export
markets in Asia:
A1 Conduct desktop market
research on pork products for
targeted markets.
S3 Increase skilled labour.
Actions
S1 Increase uniformity of product S1 Improve genetic performance:
and consistency of supply
A1 Ensure protocols and risk
through the supply chain:
assessments for the importation
A1 Develop specific markets for
of semen are adequate.
pigs that just miss optimum
A2 Promote the implementation of
specifications.
A2 Improve on-farm management
and systems.
A3 Promote industry wide adoption
of genetic and feed
management systems.
A4 Increase production to increase
consistency.
international genetics.
A3 Target high value breeding such
as PIC, CEFN and Myora.
A4 Pool the resources of existing
Breeding Companies.
S2 Eliminate boar taint:
A1 Promote immunocastration of all
male pigs to reduce cost of
production.
A2 Educate all sections of the
supply chain about boar taint.
A3 Include castration as part of the
QA Program for the industry.
A4 Ensure brand integrity.
S2 Improve feed conversion:
A1 Reduce feed wastage (direct,
environmental, health and
survivability).
A2 Reduce near market mortality.
A3 Match diet requirements to
genotypes.
A4 Overcome market resistance to
feed additives.
A5 Explore opportunities for
alternative feed sources.
S3 Increase skilled labour:
A1 Improve employment conditions
through non-cash initiatives to
develop and raise status.
A2 Encourage businesses to use
training opportunities.
A3 Promote labour agreements and
the importation of labour.
S3 Deliver innovative
presentation and marketing of
product for new markets:
A1 Introduce best practice cutting
lines and packaging for specific
markets.
A2 Adopt the outcomes from
program 3 of the Pork CRC for
High Integrity Australian Pork
(HIAP).
A3 Develop partnerships with a
range of processors to come up
with a better product range.
A4 Analyse market potential based
on population demographics
that will lead to increased pork
consumption.
A5 Identify market opportunities for
heavier carcasses.
industry.
A3 Create incentives to locate and
design new feed mills to
decrease freight and increase
flexibility of grain purchases.
A4 Develop algae as a feed
ingredient in collaboration with
program 4A of the Pork CRC for
HIAP.
S2 Reduce industry reliance on
outdoor production:
A1 Develop incentives to increase
indoor production including 10
year contracts on a cost plus
basis.
A2 Identify areas for pork
production (hubs) to reduce
transport costs.
A2 Construct a matrix of prices and
volumes along the value chain
for the targeted markets.
A3 Develop a draft export strategy
including all forms of assistance
available.
S3 Reduce structural costs:
A1 Promote options for long term
benefits in the supply chain.
A2 Reduce export inspection
charges.
S3 Stimulate in-country market
development:
A1 Identify market segments with
the greatest potential for
increased product.
A2 Identify potential partners for the
WA Pork Products Alliance in
those market segments.
A3 Develop innovative solutions to
address the needs of the
potential partners.
A4 Build new supply chain
arrangements and governmentto-government linkages to
facilitate increased export.
S2 Develop industry commitment
to export growth:
A1 Identify barriers for the WA pork
sector to increase exports in
designated markets and product
lines.
A2 Form a WA Pork Products
Alliance to achieve success in
export markets.
No data
S4 Develop production systems
that meet consumer
expectations:
A1 Maintain productivity in loose
housing systems for sows.
A2 Capitalise on the value of
piggery effluent.
A3 Facilitate compliance with
environmental codes of practice
and welfare regulations.
S4 Improve business
management skills:
A1 Promote benchmarking to
improve production decisions.
A2 Improve financial skills of
producers.
A3 Improve staff management skills
and approaches.
A4 Develop innovative programs for
young industry leaders.
No data
Increase skilled labour through
importation and training.
Reduce feed costs for ingredients
specific to the pork industry.
Develop innovative solutions for
export partners.
Critical initiative
Eliminate boar taint while
increasing carcass weight and
maintaining carcass quality.
Important disclaimer
The Chief Executive Officer of the Department of Agriculture and Food and the State of Western Australia accept no liability whatsoever by reason of
negligence or otherwise arising from the use or release of this information or any part of it.
Copyright © Western Australian Agriculture Authority, 2013