ROGERS STATE UNIVERSITY
MINUTES OF MEETING
[Name of Committee]
Date:
9/17/2013
Chairperson:
Place:
Frances E. Morris
Faculty Lounge
Time Beginning:
Time Adjourning:
Members Present:
2:00PM
2:55PM
Morris, Barron, Carey, Namavar
Members Absent:
Guests Present:
Topic
Call to Order
Discussion
Mitting called to order at 2:00pm by
Frances Morris
Minutes of 4/26 meeting reviewed and
approved.
Minutes of 8/18 meeting reviewed and
approved.
Approval of
Minutes
Reports &
Announcements
Action
Alternative Admission policy reviewed.
David Barron noted the policy had
been approved by Reagents, and is
already posted in the Bulletin, AAP
was originally thought to be
unnecessary because of RSU’s open
enrollment policy, but RSU was asked
to develop one.
1
2
Old Business
1
2
New Business
Discussion of success rates by course
for Fall 12 and Spr 13 as follow-up to
Dr. Millikin visit at 4/26 meeting.
Course breakdown was provided by
Cheryl Hakel.
Committee acknowledged information may
be helpful to enrollment and retention efforts,
but more data is required beyond one
academic year.
RSU Enrollment Priorities list
Committee and/or other faculty/staff
Topic
Discussion
reviewed. (see below)
1
2
Next Meeting
Adjournment
Action
encouraged to assist with efforts in
department recruitment of students and
alumni referrals.
Feb. 11, 2014, 2:00pm
Adjourned at 2:55pm
Enrollment Priorities at Rogers State University
1. Enhance Strategic Marketing
a. Increase social media efforts on targeted cohorts s utilizing Facebook, Twitter and other
social media venues
b. Utilize RSU digital television to target high school to college viewing audience and
rebrand as appropriate
c. Market RSU educational pathways and programs, including bachelor’s degrees offered
at Branch Campus locations and online degrees for Oklahoma residents
2. Restructure Prospective Student Funnel
a. Enhance tracking of prospects through the enrollment funnel
b. Provide more frequent, consistent, and targeted contact to prospective applicants
c. Provide academic departments with weekly updates on new prospects, including
contact information and proposed major
d. Provide University programs, such as Honors, music, and athletics, with weekly updates
on new prospects, including contact information and proposed major
3. Advance Recruitment Efforts in Tulsa County Public Schools
a. Build collaborative efforts with Tulsa Public Schools, Broken Arrow Public Schools and
Owasso Public Schools leadership
i. Expand Campus Days by bringing area high school students to RSU
ii. Increase visits by recruiters to Tulsa County public schools
4. Advance Relationships with Area Community Colleges and Technology Centers
a. Enhance relationship and recruitment efforts with Tulsa Community College
i. Establish articulation agreements for2 plus 2 transfer
ii. Develop a greater RSU recruitment presence on TCC campuses
iii. Pursue a satellite location with office hours
b. Enhance relationship and recruitment efforts with OSU-Institute of Technology
i. Establish articulation agreements for 2 plus 2 transfer
ii. Deliver general education courses for OSU-IT on Pryor campus
5. Develop Alumni Referral Program
a. Engage alumni to recruit students to attend RSU
b. Process referrals as provided by alumni
c. Allocate small tuition waivers to students referred by alumni
d. Recognize alumni for their efforts