“MARKETSTREAM” ONLINE PLATFORM FOR HEALTHCARE RESEARCH
MarketStream is a digital tool enabling to dig deep into the attitudes and behaviors of
patients/end-users and physicians. The formats MarketStream currently offers are online
forums, online community, and interactive diaries.
The benefits of MarketStream are numerous:
 Advantage over offline research – more appropriate for exploration of sensitive topics
amongst patients.
 Combination of private and public discussion: personal issues and experiences are
discussed in private (e.g., problems with health), while issues of public interest/concern
are debated in group (treatment methods, new medications).
 Big samples studies are conducted in minimal time: more than 100 participants can
participate in one forum, encompassing 4+ regions, including small towns.
 Enrichment of textual information by audio and video files where it is ethically
appropriate;
 Instant access to forums via mobile devices (Android and iOS)
 Instant transcripts.
 No expenses on facilities and travel  cost-efficient technology
Perfect solution for ethnographic patient deep-dive and observational diaries; suits studies with
cross-regional focus; allows to bring together hard to reach physicians. Works both as
independent research tool and in combination with offline focus groups/IDIs.
e-mail: info@marketsense.ru
tel.: +7 (499) 579 3161
web: www.marketsense.ru
tel.: +7 (499) 579 3161