P.Yukthamarani Permarupan
FKP,
Phone +6016-8250909
Universiti Malaysia Kelantan, E-mail:
Bag 36, Pengkalan Chepa,
yukthamarani@gmail.com
16100,Kota Bharu
Kelantan,Malaysia
P.Yukthamarani Permarupan
EDUCATION
2012- currently
PhD (Management and Organizational Behaviour)
Universiti Malaysia Kelantan
2006 – 2009
Master in Human Capital Management,
Universiti Malaysia Sabah, Kota Kinabalu.
Disertation “The Impact of Quality of Work Life towards Employees Job Involment
and Affective Commitment”
2003 – 2006
Bachelor in Business Studies
(International Business),2nd Class Upper,
Universiti Malaysia Sabah
Excellent spoken and writing language of English and Bahasa Malaysia. Having a fair understanding in Tamil,
Mandarin, and Spanish.
PRESENTATION AND PROCEEDINGS
P.Yukthamarani Permarupan, Roselina Ahmad Saufi, Roslinah Mahmud. The Relationship Between Career
Development And Talent Development Practices And Towards Employee Quality Work Life Balance.Conference
Proceeding in International Journal of Arts & Sciences (IJAS), Toronto,Canada. 20-23 May 2013
P.Yukthamarani Permarupan, Roselina Ahmad Saufi, Raja Suzana Raja Kassim, Bamini KPD Balakrishnan. The
Impact of Organizational Climate on Employee’s Work Passion and Organizational Commitment. Conference
Proceeding in ELPIIC (Evaluation of Learning for Performance Improvement International
Conference),Renaissance,Kota Bharu,Malaysia 25-26 February 2013.
Bamini KPD Balakrishnan, P.Yukthamarani, Oscar Dousin, Azlinda Shuaib. The Impact of Brand Placement and
Recall in Movies on Brand Preference, Loyalty and Intentions to Purchase among Young Adults: Empirical
evidence from Malaysia. Conference Proceeding on Global Business and Finance Research, Ala Moana Hotel,
Honolulu, Hawaii, USA. 3-6 January 2012.
Bamini KPD. Balakrishnan, Azlinda Shazneem, Yukthamarani Permarupan, N.H Marmaya. Brand Personality
Perception on Foreign Brand Specialty Coffee Outlets: A Malayaian Experience. Conference Proceeding on
Emerging Dimensions in Marketing, Saingits Intitute of Management, Kottayam, Kerala India, 19-20th November
2010.
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P.Yukthamarani Permarupan
Roselina Ahmad Saufi, P.Yukthamarani Permarupan, Bamini KPD Balakrishnan. The Impact of QWL on
Employee’s Job Involvement and Affective Commitment. BAI 2010 International Conference on Business and
Information at Rihga Royal Hotel Kokura, Kitakyushu, Japan, 05-07 July 2010
JOURNAL PUBLICATION
Noor Raihani Binti Zainol, Abdullah Al-Mamun and P.Yukthamarani (2013), Effects of Demand, Manufacturing
Flexibility,Cost and Supply Chain on Product Modularity : A Study in Malaysia, Asian Social Science, Vol.9,
No.17; doi : 10.5539/ass.v9.n17p167 (Scopus)
Heng Su Wan, Abdullah Al Mamun, P. Yukthamarani Permarupan and Noor Raihani Binti Zainol (2013), Loyalty
in Business to Business Context : A Study in Puchong, Malaysia, International Journal of Business and
Management, Vol.8, No.22; doi : 10.5539/ijbm.v8n22p98 (Indexed)
P. Yukthamarani Permarupan, Abdullah Al Mamun and Roselina Ahmad Saufi, Noor Raihani Binti Zainol,
(2013), Critically Evaluating the Role of Branding, Services and Strategy on Customer Loyalty, International
Business and Management, Vol.7, No.1, pp: 35-40, doi : 10.3968/j.ibm.1923842820130701.1145 (Indexed)
P. Yukthamarani Permarupan, Abdullah Al Mamun and Roselina Ahmad Saufi, (2013), Organizational Climate on
Employees’ Work Passion : A Review, Canadian Social Science, Vol.9, No.4, pp 63-688, doi :
103968/j.css.1923669720130904.2612 (Indexed)
P. Yukthamarani Permarupan, Abdullah Al Mamun and Roselina Ahmad Saufi, (2013), Quality of Work Life on
Employees Job Involvement and Affective Commitment between Public and Private Sector in Malaysia, Asian
Social Science, Vol. 9, No. 7, pp: 268-278, doi: 10.5539/ass.v9n7p268 (Scopus)
Bamini KPD Balakrishnan, P.Yukthamarani, Oscar Dousin, Azlinda Shuaib. The Impact of Brand Placement in
Movies: Empirical Evidence from Malaysia. International Journal of Management and Marketing Research.
(Accepted)
CHAPTER IN BOOK
Bamini KPD. Balakrishnan, Azlinda Shazneem, Yukthamarani Permarupan, N.H Marmaya. Brand Personality
Perception on Foreign Brand Specialty Coffee Outlets: A Malayaian Experience. Conference Proceeding on
Emerging Dimensions in Marketing, Saingits Intitute of Management, Kottayam, Kerala India, 19-20th November
2010.
RESEARCH AWARDS
OUTSTANDING RESEARCH AWARD: Bamini KPD Balakrishnan, P.Yukthamarani, Oscar Dousin, Azlinda
Shuaib. The Impact of Brand Placement and Recall in Movies on Brand Preference, Loyalty and Intentions to
Purchase among Young Adults: Empirical evidence from Malaysia. Conference Proceeding on Global Business
and Finance Research, Ala Moana Hotel, Honolulu, Hawaii, USA. 3-6 January 2012.
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P.Yukthamarani Permarupan
BRONZE AWARD: ENVIRONMENT CONSCIOUS CONSUMER BEHAVIOR: Bamini KPD Balakrishnan,
P.Yukthamarani, Oscar Dousin. “Empirical Evidence On Gender Difference Among Young Consumer In
Malaysia”. PEREKA 2011 (research and Innovation Competition), University Malaysia Sabah, 6-7 Jun.
BRONZE AWARD: Bamini KPD Balakrishnan, P.Yukthamarani, Oscar Dousin.The Impact of Brand Placement
and Recall in Movies on Brand Preference among Younger Consumer in Malaysia. PEREKA 2011 (research and
Innovation Competition), University Malaysia Sabah, 6-7 Jun.
STRENGTH
 Willing to work extended hours to meet short deadlines
 Adapt to Changes easily
 Accept task with willingness to learn and accomplish
 A good Team Player and willing to work with diverse team
 Willing to travel or relocate in the course of job
WORKING EXPERIENCE
Lecturer and Head of Internal Academic Quality Audit (Universiti Malaysia Kelantan)
Nov 1 2012 - currently
 Lecturing on various subject related to management,(HR,Strategic
Management,Enterpuership)
 Student group Degree.
 Create and monitor Student’s Study Plan
 Modulate Course Structure, Exam Paper and Project Assessment
 Involved in Marketing and Univeristi Promotion Activities
 Ensure to fulfil MQA requirements and relevant documentations off MOE.
 Carry out and report progress of Academic Audit activities
Lecturer and Head of Program of Diploma in Business Admin and Diploma in Accountancy(Inti College
Sabah part of Laureate Education Group)
Feb 2009 – Oct 2012
 Lecturing on various subject related to management,(HR,Strategic
Management, International Business and Globalization)
 Student group Foundation, Diploma and Degree.
 Create and monitor Student’s Study Plan
 Modulate Course Structure, Exam Paper and Project Assessment
 Involved in Marketing and Promotion Activities
 Planning and designing Subject allocation according to intake.
 Ensure to fulfil MQA requirements and relevant documentations off MOHE.
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P.Yukthamarani Permarupan
Part time Lecturer (Knowledge University-UTM)
Jan 2009-Sept 2012
 Lecturing on various subject related to management,
 Student group Diploma and Degree,
 Combination of young and working adults.
Trainer with Sabah Skills and Training Centre
Jan 2009 – Sept 2012
 Team building
 Motivation
 Time Management
 Leadership modules
To educate and instil group of 30students per session the above stated modules for duration between 5 to 14
working days.
Tutor (Universiti Malaysia Sabah)
Jan 2010 to July 2012
 Management and business subjects especially Principle of Management and
Research Methodology.
Training Executive ResourceBorneo.Com Sdn. Bhd.
August 2008 – June 2009
 To submit a paper to the Ministry of Human Resource of Training Fund,
 To modulate and implement relevant organizational policies such as HR,
Finance and Basic Guideline within the industry,
 To meet and promote RBCSB objective to relevant parties as for
recruitment-the PKR’s are called for presentations,
 To design a layout for recruitment and promotions
 Other relevant instruction given by immediate boss.
Business Development & Commercialization, Exec UMS Link Holdings Sdn. Bhd.
(Wholly owned by UMS)
Dec 2006 – July 2008

Indentify potential business collaboration,

Writing business proposal,

Seeking for fund or capital venture,

Creating linkage between industry player and organization,

Organization marketing and promotion activities and

Event Management
Administrative Officer
Centre of Training and Consultancy Services,UMS
Jun – Dec 2006

In charge of initial set up of UMS business wings (UMS Link Holdings) in
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P.Yukthamarani Permarupan
Term on HR Manual and other office related policies,

Person in Charge in ULink Company logo and new staffing recruitment,

Internal paper preparation for endorsement of BOD,

Business collaboration with industry and Event Management
Administrative Officer (Practical Training) Centre of Training and Consultancy Services, UMS
April- Jun 2006
To create database on the potential client, potential business project paper, student
data management and other related task on daily organization
Affairs.
Event Coordinator
Persatuan Industri Komputer dan Multimedia
Malaysia (PIKOM), Petaling Jaya, Selangor Darul Ehsan
April–June 2005
Organized open source for computer knowledge seminars collaborated with Ministry
of Science and Technology.
SKILLS AND PROFICIENCIES
Good in handling common computer program in Microsoft OfficeMicrosoft Word, Excel, and PowerPoint, Access
and Outlook and Statistical Software (SPPS)
Ability to write SOP and Business Papers. For example (HR Policy, Commercialization Policy, Student Handbook
and Programme Guideline)
Ability to fullfil MQA documentation and conducting Self Review.
Driving License – D
INTERESTS
Social Entrepeurship and active research holding grants from MOE, beside a member of Enactus Malaysia.
REFERENCES
Prof. Dr. Roselina Ahmad Saufi
Deputy Vice-Chancellor (Academic & Internationalization)
Universiti Malaysia Kelantan
0198600021
Dr.Alan Lim
Chief Executive
INTI College Sabah
+60123868075
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