SUMMARY OF OPEN DAY BY MYSTERY SHOPPERS/STAFF AND STUDENT HELPERS:
Positive
General Set-up
Website
Pre-arrival &
Registration
Arrivals
Welcome
Finding your way
School tour
School stand
Campus Tour
Impressions of
city
Canteen / Food
General
Atmosphere/
Facilities
*was easily viewable on home page
*Easy and no improvements needed
*Very easy to locate open day and navigate
*Open day programme well laid out
*Link was readily set up on lap tops so it made it easier
Negative
*Difficult for staff to get in pre-attendee arrival
*lap top wiring needs to be better set up neat and tidy
*indicate number of steps in registration online and make more user friendly on
one page
*explain terminology such as UG and PG
*location of registration needs to be more visible
*Not enough staff/helpers between buildings
*Registration desk difficult to find
*More signage
*more staff on stands
*9.15welcome talk missed by many could another one take place soon after
*Flags to be replaced with signage
*More signage and directions
*couldn’t differentiate between helpers and visitors
*tours were found to be informative and helpful
*room location for presentations should be closer – Nfloor difficult for access
*those stands that had leaflets were found to be useful even if they *stands need to be more stable
were short staffed
*Have chairs for attendees to have a discussion with schools
*Posters and desk covers to be more securely fastened
*Guide was informative and knowledgeable
(see specifics in excel)
*University and courses offered seem good even though city has bad *City not attractive not an area I want to live in
reputation
*positive remarks by mystery shoppers ‘clean’, ‘inviting’ and ‘newly
refurbished’
*Open day staff prefer to have vouchers to purchase a hot meal up to a certain
value rather than have cold sandwiches
*Canteen staff not helpful or friendly
*Good friendly and not too busy
*temperature control in atrium (one person’s comment)
*Campus and facilities better than expected
A snap shot of results so far from the Open Day attendee’s survey:






The response rate is 16.4% response rate
92% managed everything into the day as they wanted to
98.7% felt the information provided prior to the visit was adequate
Booking process most commonly used was Open Day web form (58.7%) and email (24%)
100% found the method of booking efficient
Having visited the university 90.3% (#65) are MORE likely to apply compared to 9.7% (#7) who are LESS likely to apply
Ease of finding your way to the University and
Campus
60
40
48
45.8
38.7
33.3
12.5
12
20
1.3
0
6.9
1.4
0
Ease of finding your way to
the university
Excellent
Good
Ease of finding your way
round campus
Average
Poor
70
60
50
40
30
20
10
0
59.2
45.2
35.6
26.8
13.7
5.5
11.3
1.4
0
1.4
has your opinion of the UNIVERSITY has your opinion of the CITY changed
changed during your visit
during your visit
Very Poor
Much better
Better
The same
Worse
Much worse
*Please note that in the diagram above worse category in opinion of university is
only #4 and in the opinion of city, worse and much worse is #1
70
60
50
Very good
40
Good
30
Average
20
Poor
10
Very poor
0
Welcome talk
Finance talk
Making your UCAS
application
Campus Tour
Accommodation
Tour
Refreshments
*Please note that in the diagram above where a rating has been given for ‘Poor’ or ‘Very poor’ it is less than #3
Disabled access
facilities
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mystery-shopper-staf.. - University of Bradford