CLUSTER
Business and Marketing
COURSE
Management and Entrepreneurship
WVEIS CODE
BM1445
Course Description:
The Skill Sets in this course are representative of the basic knowledge included in a Career and Technical
Education/Business and Marketing concentration. Incorporated into this course are elements of management
and entrepreneurship knowledge and skills necessary for a career in the business and marketing field. This
course is recommended as an Elective in the Marketing Management, Business Finance and General
Management concentrations.
SKILL SETS
Supervision and Management Careers
Management Functions
Communication Skills
Employee Motivation Techniques
Entrepreneurship Concepts
Business Plan Development
Marketing Plan
Financial Plan
Management Plan
1
Management and Entrepreneurship
Skill Set
Knowledge Objectives
1445.1
Performance Objectives
1445.2
1445.3
WVEIS 1445
Supervision and Management Careers
Students will demonstrate knowledge of
 managerial roles.
Students will


identify the characteristics of a manager.
predict the major demographic and societal trends that will affect
supervisors/managers in the future.
1445.4
 determine the difficulties supervisors/managers face in fulfilling managerial
roles.
Skill Set
Management Functions
Knowledge Objectives
Students will demonstrate knowledge of
1445.5
 managerial functions.
Performance Objectives Students will
1445.6
1445.7
1445.8
Skill Set
Knowledge Objectives



identify the functions utilized in management.
analyze mission and vision statements.
distinguish amongst strategic, tactical and operational plans.
Communication Skills
Students will demonstrate knowledge of
1445.9
 effective communications skills.
Performance Objectives Students will
1445.10
1445.11


diagram the communication process.
compare the formal, informal, horizontal and vertical channels of
communication.
1445.12
 demonstrate effective communication skills including overcoming barriers to
communication.
Skill Set
Employee Motivation Techniques
Knowledge Objectives
Students will demonstrate knowledge of
1445.13
 motivational techniques employed by managers.
Performance Objectives Students will
1445.14
1445.15
1445.16
1445.17
1445.18





compare various motivational theories.
apply Theory X and Theory Y.
examine motivational factors according to Maslow’s Hierarchy of Needs.
contrast job rotation, job enlargement and job enrichment.
research the significance of Total Quality Management (TQM).
2
1445.19

determine the concepts of authority, delegation, responsibility, accountability
and power in management.
1445.20
 differentiate amongst delegation, responsibility and accountability.
Skill Set
Entrepreneurship Concepts
Knowledge Objectives
Students will demonstrate knowledge of
1445.21
 role of entrepreneur.
Performance Objectives Students will
1445.22
1445.23
1445.24
Skill Set
Knowledge Objectives



identify unique characteristics of an entrepreneur.
point out entrepreneurial opportunities.
evaluate the risks and rewards of an entrepreneur.
Business Plan Development
Students will demonstrate knowledge of
1445.25
 business plan development.
Performance Objectives Students will
1445.26
1445.27
1445.28
1445.29
1445.30





1445.34

outline the sections of a business plan.
write a business plan.
present a business plan.
classify types of business ownership.
research options for business startup including franchising, purchasing an
existing business and starting a business from scratch.
1445.31
 explore business opportunities including domestic and international business.
1445.32
 contrast economic systems and measurements.
1445.33
 explain the rights of a free enterprise system.
Skill Set
Marketing Plan
Knowledge Objectives
Students will demonstrate knowledge of
marketing plans.
3
Performance Objectives
1445.35
1445.36
1445.37
1445.38
1445.39
1445.40
1445.41
1445.42
1445.43
1445.44
1445.45
1445.46
Skill Set
Knowledge Objectives
Students will












develop a demographic study to determine a market.
determine market potential.
classify direct and indirect competition.
distinguish between competitive strengths and weaknesses.
select a proper business location.
contrast the different types of goods and services.
implement the marketing concept.
determine market segmentation and target marketing.
articulate the components of the marketing mix.
identify factors that affect price.
demonstrate different pricing strategies.
compute price.
Financial Plan
Students will demonstrate knowledge of
1445.47
 financial plans.
Performance Objectives Students will
1445.48
1445.49
1445.50
1445.51
1445.52
1445.53
1445.54
1445.55
Skill Set
Knowledge Objectives



outline sections of a financial plan.
compute capital needs.
prepare financial statements. (e.g., income statement, balance sheet, cash flow
statement)
 examine financial statements to ascertain financial health of a business.
 examine parts of an accounting system.
 compute personal net worth.
 assess personal financial assets available.
 outline potential sources of debt and equity capital.
Management Plan
Students will demonstrate knowledge of
1445.56
 management plans.
Performance Objectives Students will
1445.57
1445.58
1445.59
1445.60
1445.61
1445.62






1445.63
1445.64


develop an organizational chart illustrating a chain of command.
implement effective small business recruiting.
prioritize staffing needs.
debate employment laws.
diagram results of revenue.
predict the impact of revenue on inventory, personnel, insurance and
promotion.
develop inventory procedures.
explore resources available for small business assistance.
4
1445.65
1445.66
1445.67
1445.68




identify government regulations.
research business risks and prevention control.
assess components of a legally enforceable contract.
debate business ethics and social responsibility.
5