Press Release
April. 2015
For immediate release
May, The Time When Size Matters
- SIAL CHINA 2015, Asia’s Mega Food & Beverage Exhibition
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2,734 exhibitors from 82 countries and regions
55,000 visitors from 110 countries and regions
115,000 sqm exhibition space (hall W1-W5, E1-E5)
With its generous range of products, professional visitors will pleasure in the diverse business
experience that SIAL CHINA offers during its 3 days. In business, size often matters. Taking over
115,000 sqm exhibition space, 2734 exhibitor and 55000 visitors, SIAL CHINA becomes a mega
food & beverage exhibition in Asian food and beverage industry. The exhibition will take place
from 6th - 8th May, 2015 in Shanghai New International Expo Centre, hall W1-W5 and E1-E5.
Diverse products with 2,734 exhibitors from around the world
In 2015, USA pavilion joins as the Guest Country of Honor with over 100 companies presenting
pork and poultry in hall E3 and a great diversity and quality of American food, food ingredients and
beverage products in hall E1. Poland pavilion will be in hall W4, on a surface of nearly 1,000 sqm,
featured with dairy products of the highest quality, traditional meat and poultry products, fruit
and vegetables preserves, natural juices, beverages and alcohol drinks as well as confectionery
products. The national pavilion of Brazil will be present in meat hall E3. Turkey will craft its
national pavilion in hall W3 as a big bazar full of Turkish cuisines with 3,000 sqm exhibition space.
Korea grabs over 2,000 sqm space and will bring ready-to-eat products and beverage in E1. Taiwan
region will display idiomatic snacks in its 1,000 sqm pavilion in E1. South Africa will be in the food
hall, while Finland, Latvia, Costa Rica and Georgia are bringing their national pavilions to SIAL
CHINA the very first time. Germany sees 75% growth in the pavilion size while Ireland and Belgium
will be in the dairy zone in hall W4. UK is going strong in its food and dairy sectors, followed by
countries and regions including France, Australia, Tunisia, Switzerland, Spain, Morocco, Portugal,
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com
Thailand, Poland, Canada and many more. Vietnam and Ukraine also rides the final wave to join
SIAL CHINA, adding the completing touch of SIAL CHINA’s line-up of 82 national pavilions.
Together with the support from global exhibitors and partners, SIAL CHINA is the true meeting
point for global food inspirations and business. In 2015, meat, dairy and seafood, fruits and
vegetables and wine will be the strongest categories among the 21 dedicated sectors.
An engaging platform to focus on the ever-changing Chinese market
Featured as the most dynamic show in the largest food retail market in the World, SIAL CHINA
attracts many Chinese delegation exhibitors to showcase the food and beverage trends inside
China. Heilongjiang confirms as the Guest Province of Honor and will come with 40 companies
showcasing rice, edible fungus, blueberry wine and other health and organic products. There will
also be Shandong, Hongkong SAR, Zhejiang, Shanghai, Ningbo Tax free Zone Pavilion, Gansu, and
Agriculture Pavilion. As China is now the largest aquatic import source, China Aquatic Products
Processing and Marketing Association, Department of Ocean and Fisheries of Hainan Province,
Oceanic and Fishery Department of Weihai City bring 40 leading Chinese enterprises in the
seafood zone in hall E3. In addition, China’s top 3 dairy companies including Yili, Mengniu and
Bright Dairy; top seafood producers in China such as Zhangzidao Group, Shandong Homey Aquatic,
Shandong Oriental Ocean Sci-Tech and Henan Shuanghui and Jinzi Ham, the largest 2 players in
Chinese meat market will all come to showcase their best products at SIAL China 2015.
The rapid growth of meat zone in SIAL CHINA - 2 dedicated halls, 25,000 sqm (E3 & E4 Hall)
Ever since SIAL set its footprint in China, meat has been the major driver of the show. Following
the sensational meat area last year, SIAL CHINA this year will once again break the record in terms
of meat products and exhibitors. Wagyu beef, American beef, Australian mutton, Chinese poultry
and pork, along with other meat from all over the world will all converge at the two dedicated
halls, 25,000 sqm. USA, Australia, Argentina, Uruguay and Brazil, India and many more leading
meat producers such as Allanasons, India's largest exporter of processed food product producer
and MHP, the leader in the Ukrainian poultry market stand out as the star exhibitors in the meat
zone. Sizzling meat grilled on site and juicy taste on palate will intertwine and become the amazing
wonder of SIAL CHINA.
Generating pleasure and inspiration with SIAL CHINA events
As disposable incomes rapidly increase, people nowadays seeks more than the essentials from
food. Pleasure therefore becomes the factor for food trends lately. SIAL CHINA this year offers
numerous events generating enjoyable and business opportunities: Retail & Hospitality Forum,
SIAL Innovation, and World Tour by SIAL, La Cuisine by SIAL, Chocolate World, The Fresh, China
National Specialty Tea Brewers Cup Event, The Consumer Goods Forum, After SIAL Party and
many more.
Registration remains open until 5th May; join SIAL CHINA for the FREE admission!
In co-location with SIAL WINE WORLD – China’s premium & qualified wine platform, SIAL CHINA
and SIAL WINE WOLRD together in May is the best time to purchase. It makes SIAL CHINA truly
Asia’s largest food & beverage exhibition. Free visitor pre-registration system
@www.sialchina.com is now online until 5th May. Join SIAL CHINA to enjoy Asia’s mega food &
beverage exhibition now!
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com
What to expect from SIAL CHINA 2015?
● 2,734 premium exhibitors from over 82 countries and regions; 55,000 professional visitors
from over 110 countries and regions,
● 115,000 sqm exhibition space
● USA as Guest Country of Honor; Heilongjiang as Guest Province of Honor
● Top 10 pavilions among the 82 national pavilions: Korea, USA, Turkey, Poland, France, Spain,
Australia, Argentina, Brazil, South Africa
● Top Class events at SIAL CHINA
• Retail & Hospitality Forum (Hall E1)- exchange the industry information and retail &
HORECA inspirations
• La Cuisine by SIAL (Hall E4)- high level culinary demonstrations and competitions endorsed
by World Association of Chefs Societies (WACS)
• SIAL Innovation - discover the market trends and new products through a unique
innovation observatory; 93 selected products from 229 products presented by 120
exhibitors and 11 finalists competing for the Gold/Silver/Bronze Awards
• World Tour by SIAL (South Lobby) - understand the specific characteristics of food markets
by geographical area and obtain all the information required to define your export strategy
• China National Specialty Tea Brewers Cup Event (Hall W5) - To explore the essence of tea
brewing, to better present a tea story and to lead the young back to traditional teadrinking habit
• The Consumer Goods Forum (Hall E1)- this event provides a unique global platform for the
development of global industry processes and standards as well as sharing best practices
• The Fresh (Hall E3)- a 360 degree showcase for the gourmet experience from food
materials to cooked dishes
• Chocolate World (Hall W4) - live demo with chocolate dessert by prominent chefs from
hotel groups around the world
● Powerful partner supports from all the food & beverage sectors
● Co-located with SIAL WINE WORLD, China’s premium & qualified wine platform
● World N°1 Food Exhibition Network – SIAL Group
● The golden season for buyers is in May at SIAL CHINA!
See You in 6-8 May, 2015
Shanghai New International Expo Centre
SIAL CHINA 2015
Join us on:
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com
www.facebook.com/SIALChina
www.twitter.com/SIALChina
www.linkedin.com/groups/SIAL-CHINA-3753291
CONTACT MEDIA:
Ms. Mia WANG
Marketing Director, Comexposium Shanghai
mia.wang@comexposium-sh.com