Vita
Dr. Mary Werner
Professor of Marketing
Academic Training
Ph.D. Major: Marketing, Minor: Advertising, University of Tennessee, Knoxville, Tennessee
MBA Major: Marketing, University of Miami, Miami, Florida
BBA Major: Marketing, Emory University, Atlanta, Georgia (graduated with honors)
Academic Employment- Jacksonville University
Professor of Marketing , September, 1996- Present
Marketing Area Coordinator, September, 2001- August, 2005
Chair, Division of Management/Marketing/ Entrepreneurship, January, 1991- August, 1994
Associate Professor of Marketing, September, 1991- August, 1996
Assistant Professor of Marketing, September, 1986- August 1991
Acting Chairperson, Division of Management/Marketing, June, 1990- July, 1990
Adjunct Assistant Professor of Marketing, January, 1986-August, 1986
Courses Taught- Principles of Marketing, International Marketing, Consumer Behavior (Traditional
Undergraduate Program and Adult Studies Program), Elementary Statistics (Traditional Undergraduate
Program), Strategic Marketing Planning ( EMBA and MBA Programs)
Academic Employment- University of Tennessee, Knoxville, Tennessee
Research Assistant, September, 1984- November, 1984
Graduate Teaching Assistant, September, 1979-June, 1984
Courses Taught- Principles of Marketing, Marketing Management, Marketing Research, Advertising
Management (Undergraduate Program)
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Academic Employment- University of Miami, Coral Gables, Florida
Research Assistant, June 1977- July 1977
Committees and Other Responsibilities – Jacksonville University
Chair, College of Business Undergraduate Committee, January, 2011- Present
Member, Leadership Council Jacksonville American Marketing Association, January, 2010-August 2011
Faculty Mentor for Dr. George Gresham, September, 2009- Present
College of Business Alternate, Professor of The Year Screening Committee, January, 2008- Present
College of Business Representative University Appointments Committee, September, 2001- Present
Member, College of Business Undergraduate Committee, August, 2008- January, 2011
Co-Chair, Marketing Search Committee, September, 2008-August, 2009
Member, College of Business International Business Search Committee, January, 2008-December 2008
Co-Chair, Marketing Search Committee, September 2007- April, 2008
Member, College of Business ADP Committee, January, 2007-December, 2007
Member, Marketing Search Committee, January, 2007- August, 2007
Member, College of Business Students Committee, September, 2005- August 2008
Chair, Marketing Search Committee, September, 2003- August, 2004
Member, College of Business Assessment Committee, September, 2002- August, 2004
Member (appointed by President Harlow), Institutional Research Advisory Committee, September 2002August, 2003
Member, Jesse S. Robertson Faculty Symposium Organizing Committee, September, 2001- August, 2003
Chair, College of Business Students Committee, September 2001- August, 2002
Member SACS Institutional Effectiveness Sub-Committee, September 2000- August, 2002
Member SACS Faculty Committee, September, 2000- August 2002
Member, College of Business Curriculum Committee, September, 1999- August, 2000
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Committees and Other Responsibilities- Jacksonville University (Continued)
Alpha Kappa Psi Faculty Advisor, September, 1999- August, 2001
Vice Chair, College of Business Intellectual Contributions Committee, September, 1996-August, 1998
Member, Search Committee of JU Dean of Life Long Learning, September, 1996-April, 1997
Member, JU Faculty Bylaws Committee (appointed by President Tipton), May 28, 1996- August 6, 1996
Member, JU Faculty Bylaws Sub-Committee on Tenure and Promotion, May 28, 1996- August 6, 1996
Member, University Library Committee, September, 1994- August, 1996
Member, Faculty Budget Advisory Committee, September, 1994- August, 1996
Member, University Faculty Evaluation Task Force, Fall, 1991- August, 1993
Member, University Faculty Administrative Council Agenda Committee (College of Business
Representative), September, 1991- August, 1994
Member, Faculty Administrative Council, January, 1991- August, 1994
Member, Graduate Studies Committee, September, 1990- August, 1991
Member, Economic Roundtable of Jacksonville, September, 1990- August, 1991
Member, Communications Committee- Family Week Jacksonville, September, 1990
Management/Marketing Division Representative, University Subcommittee for Planning and Evaluation
(assessment committee for SACS), April, 1990-December, 1990
Member, University Faculty Self Study Committee (assessment committee for SACS), April, 1990- April,
1992
Member, University Curriculum Committee, September, 1987- August, 1990; January, 1991- August,
1994
Member, College of Business MBA Advisory Committee, September, 1986-December, 1990
Member, University Retention Committee, September, 1986-August, 1989
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Corporate Employment
Management Research Analyst, Southeast Banking Corporation, Miami, Florida, December, 1977September, 1979
Research Assistant, Marketing Research Department, Burger King Corporation, Miami, Florida,
December, 1976- December, 1977
Advertising Internship, Colle and McVoy Advertising Agency, Coral Gable, Florida, June 1976- August,
1976
Honors and Activities
Editorial Board, JAABC; Publishes The Journal of American Business Review, Cambridge, The Business
Review, Cambridge and The Journal of American Academy of Business, Cambridge (Peer
reviewed/refereed Journals
Life Member, Alpha Kappa Psi Business Fraternity ; Inducted by Jacksonville University Chapter
composed of Jacksonville University students
Life Member, Beta Gamma Sigma (Business Honorary)- nominated September, 1986
Appointed to The Leadership Council of the Jacksonville American Marketing Association
Recipient Best Presenter Award at The 2012 Finance, Economics, and Global Business Research
Conference, Miami, Florida, December 14, 2012.
Best Presenter Award at The Economics , Finance and International Business Research Conference,
Miami, Florida, December 9, 2011.
Best Presenter Award at The Economics and International Business Research Conference, Miami,
Florida, December, 14, 2007
Commissioner, Mayor’s Commission on the Status of Women (nominated by Jacksonville University
President Kinne, appointed by Jacksonville Mayor Ed Austin, re-appointed by Jacksonville Mayor John
Delaney), served on Commission Fall, 1992-January, 1999
Elected Chair, Long Range Planning Committee, Mayor’s Commission on the Status of Women by
Mayor’s Commission on the Status of Women, served Fall, 1993-August, 1994
Recipient, Ronald E. McNair Post Baccalaureate Achievement Program Research Grant, May, 1991August, 1995
Listed in First Edition of Who’s Who in Advertising
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Honors and Activities (Continued)
Nominee, Who’s Who of American Women, 1994
Nominee, Who’s Who in American Education, 1992-1993
Nominee, Who’s Who Among Young American Professionals, 1992-1993
Nominee, Who’s Who of Emerging Leaders in America, Third Edition
Received award as one of Outstanding Young Women of America ( nominated by Dr. Jim Brady,
Jacksonville University VP of Academic Affairs) 1987
Recipient, College of Business Capital Gifts Fellowship for the years 1980, 1981, 1982 and 1983,
University of Tennessee, Knoxville, Tennessee
Nominee, Allen H. Keally Award for Outstanding Teaching, University of Tennessee, Knoxville,
Tennessee, 1983
President, Graduate Business Student Organization, University of Miami, Coral Gables, Florida,
September, 1976- August, 1977
Representative, Graduate Student Organization, University of Miami, Coral Gables, Florida, September
1976- August, 1977
Professional Affiliations
Member American Marketing Association (National Organization)
Member Jacksonville American Marketing Association
Charter Member Northeast Florida Chapter American Marketing Association, Member from 1985-1998.
Chapter was dissolved in 1998.
Member, Beta Gamma Sigma (Business Honorary)
Member, Alpha Kappa Psi (Business Fraternity)
Peer Reviewed Publications
Murphy, Richard, and Werner, Mary, “ The Use of the Relationship Between Market Orientation and
Business Performance to Determine Marketing Strategy,” Accepted in July, 2014 for publication in The
Journal of American Business Review, Cambridge.
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Peer Reviewed Publications (Continued)
Werner, Mary, “The Effect of the Use of Online Advertising and Online Retailing on Marketing Strategy
for Products,” The Journal of American Academy of Business, Cambridge ,Volume 18, Number 2, March,
2013.
Murphy, Richard, Sepehri, Mohamad, and Werner, Mary, “Is Market Orientation an Advantage for
Business Performance?,” The Journal of American Academy of Business, Cambridge, Volume 18, Number
2, March, 2013.
Werner, Mary, Sepehri, Mohamad, and Murphy, Richard, “ An Examination of the Extent of Influence of
the Post 2007 Global Economy on the Determination of Global Marketing Strategy,” The Business
Review, Cambridge, Volume 18, Number 2, December, 2011.
Werner, Mary and Murphy, Richard,” An Examination of the Evolution and Development of Direct
Marketing that Implicates the Appropriate Use of Direct Marketing as Part of the Marketing Strategy
Used to Market Products,” The Business Review, Cambridge, Volume 16, Number 1, December, 2010.
McClung, Gordon W. and Werner, Mary W. “A Market/Value Based Approach to Satisfy Stakeholders of
Higher Education,” The Journal of Marketing for Higher Education, Volume 18, Number 1, 2008.
Sepehri, Mohamad, Werner, Mary, and Narkiewicz, Vince, “Monetary Policy and Currency Exchange
Rate: Implications for Dollar and Global Economy,” The Business Review, Cambridge, Volume 9, Number
1, December, 2007.
Werner, Mary and Murphy, Richard, “On-Line Business: Is There Loyalty?”, The Business Review,
Cambridge, Volume 9, Number 1, December, 2007.
Working Paper
Werner, Mary and Murphy, Richard, “On-Line Business: Is There Loyalty?”, Davis College of Business
Working Paper Series, 2007-2008.
Presentations
Werner, Mary, “The Effect of the Use of Online Advertising and Online Retailing on Marketing Strategy
for Products,” The Finance, Economics and Global Business Research Conference, Miami Florida,
December 14, 2012.
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Presentations (Continued)
Murphy, Richard, Sepehri, Mohamad and Werner, Mary “Is Market Orientation an Advantage for
Business Performance?” The Finance, Economics and Global Business Research Conference, Miami,
Florida December 14, 2012.
Werner, Mary, Sepehri, Mohamad, and Murphy, Richard, “ An Examination of the Extent of Influence of
the Post 2007 Global Economy on the Determination of Global Marketing Strategy,” The Economics,
Finance and International Business Research Conference Miami, Florida, December 9, 2011.
Werner, Mary and Murphy, Richard, “An Examination of the Evolution and Development of Direct
Marketing that Implicates the Appropriate Use of Direct Marketing as Part of the Marketing Strategy
Used to Market Products,” The Business Review, Cambridge, Volume 16, Number 1, December 10, 2010.
Sepehri, Mohamad,Werner, Mary, and Narkiewicz, Vince, “Monetary Policy and Currency Exchange
Rate: Implications for Dollar and Global Economy,” The Economics, Finance and International Business
Research Conference, Miami, Florida, December 14, 2007.
Werner, Mary and Murphy, Richard, “On-Line Business: Is There Loyalty?”, The Economics, Finance and
International Business Research Conference, Miami, Florida, December 14, 2007.
Conference Activities
Session Chair, Management, Economics, Finance and Information Technology Session, The Finance,
Economics, and Global Business Research Conference, Miami, Florida, December 14, 2012.
Session Chair, Management, Economics, Finance and Information Technology Session, The Economics,
Finance and International Business Research Conference, Miami, Florida, December 9, 2011.
Session Chair, Management, Marketing, Finance, Information Technology, Economics Session, The
Economics, Finance, and International Business Research Conference, Miami, Florida, December 10,
2010.
Session Chair, Management Information Technology and Human Resources Session at The Economics
and International Business Research Conference, Miami, Florida, December 14, 2007.