The certificate program provides practical, applied information and examples necessary for today’s rural communities.
The Growing Rural Businesses Model is an eleven-week certificate program customized for rural businesses. Participants
will receive a comprehensive practical approach to conducting business along with the resources needed to succeed.
Group discussions lead by facilitators will provide insights on how to approach challenges and solve them effectively.
Entrepreneurial Training Seminar Line-up
1.
Entrepreneurial Mindset for Small Businesses
Assessing your entrepreneurial spirit; building a business concept statement and vision.
Dr. Don Hackett; Family Business Fellow and Associate Professor
September 10
2.
Customer Discovery: The Roadmap to a Successful Marketing Plan
Applying market research and market segmentation, components of a marketing plan.
Dr. Chris Broberg; Assistant Professor
September 14
*11:00 to 2:30
lunch included
3.
Developing a Comprehensive Promotional Strategy
Media buying, press releases, how to develop and measure promotional materials.
Mrs. Dotty Harpool, Director, Barton School Community Initiatives and Instructor
September 24
4.
Creating Value for Your Customers
Customer service/consumer behavior, exceeding customer needs before, during and after.
Dr. Don Hackett; Family Business Fellow and Associate Professor
October 1
5.
Fundamental Tactics and Approaches of Merchandising
October 8
Point of purchase display, point of sale system, retail pitch plan, approaching gate-keepers.
Dr. Jim Wolff; Professor
6.
Basic Sales Techniques and Practices for Selling
Selling the concept and the keys of making a sale, identifying a potential customer.
Dr. Don Hackett; Family Business Fellow and Associate Professor
October 15
7.
Getting the Best From Others: The Employee Factor
How to attract, retain and dismiss employees, feedback, building team consensus.
Dr. Gaylen Chandler; Barton Distinguished Chair in Entrepreneurship and Professor
October 22
8.
The Nuts and Bolts of Advertising
Ad strategy, placement, locating and reaching your customers, recognizing target markets.
Mrs. Dotty Harpool; Director, Barton School Community Initiatives and Instructor
October 29
9.
Keeping a Financial Focus: Impact on Marketing and Business Operations
Monitoring critical numbers and financial control systems of your business.
Dr. Atul Rai; Associate Professor and Larry Jones Faculty Fellow
November 5
10.
Practical Legal Issues: Risks, Contracts, Business Entities & Employment Law
November 12
Improving vendor relationships, negotiations, and contracts for positive (win/win) outcomes.
Mr. Josh Pollak (J.D.); Minter & Pollak Law Firm Partner
11.
Bringing it All Together: Developing an Effective Niche Strategy
Developing a competitive advantage in the marketplace
Dr. Jim Wolff; Professor
Register now at:
www.Wichita.edu/GRB
Terry R. Jones ▪ 620.382.3703
November 19