Website to Promote
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Website to Promote Younger
John L. Clark III.
Walden University
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Abstract
A variety of techniques must be utilized when creating a website. The product, issue or cause,
being promoted via a website can also aid to challenges. Web design must be accurate, to the
point and follow certain guidelines. According to Carroll (2010), the areas previously
mentioned, are quintessential to the message being delivered. Carroll (2010), also talks about
rules related to fonts, headers, and hyperlinks. Carroll (2010), discusses the value of good
writing. Web design is different from print media. Constant editing and review is mandatory,
when creating online medium. The adage “the simpler the better” is the best way to develop a
site. Understanding that the website information can be seen by anyone around the world, is a
main reason for both accuracy and simplicity. Barrier related to language and culture may skew
the message so the designer must take many factors into account.
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Website to Promote Younger
Creating a proper website can be difficult. Carroll (2010), discusses in various
chapters, elements like time, font, and screen size that must be taken into account
when writing online. Writing also must be universal and able to be free standing.
Carroll (2010), refers to this when he states, “One the web, any one page is potentially
an island. In fact, visitors might arrive on any page within a set, before seeing any other
part of the site” (p 58). He also discusses that the web spans several time zones. The
global effect the web has means that simple is usually better. Cross-culturally speaking,
nuances could be confusing, therefore causing avoidance of the website.
Reasons to be thorough
The legitimacy of claims is another aspect that web designers must take in
consideration. Today’s web designers must be able to work in multiple arenas, to get
an online message out. Carroll (2010), points out the need for web designers to be
good spellers, editors and strong writers too. A jack of all trades approach is the
difference between designing layout for the web and print. Carroll (2010) discusses
Gestalt’s theory. According to Carroll, Gestalt said, “….the whole is different from the
sum of its parts. To ensure the quality of the whole online, we have to inspect and
evaluate all of the parts” (119). The reference holds value when designing for the web.
Reasons to be Thorough
A web developer must take many factors into consideration. Defining style,
purpose, and structure are only some things that a web developer must be cognizant.
Opposed to print layout where different people handle various aspects, online web
developers must be able to address, revise and check the functionality of every aspect
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of the web page. Making sure the web page works through various types of hardware.
Cellphones, tablets, laptops and Desktops may display the same information, in
different ways (Carroll, 2010).
Understanding the message
So many web page styles, hardware types, and preferences can cause the
message to get lost or misunderstood. Choosing a style format (Chicago, MLA or APA)
is helpful because it sets a series of rules for the developer to follow. The variety of
devices that display the message can also alter the message’s look. Screen size from
cellphone to desktop vary. Web designers must be conscious of the variations and
make sure their website will adequately accommodate (Carroll, 2010). Younger’s online
team
Understanding the message
Culture, as stated earlier has an impact on understanding and meaning (Carroll,
2010). Understanding the message online, starts with making sure that message is
properly developed. Editing, proofreading, and keeping it simple are the best ways to
shuttle viewers to a site. The goal is to have users view the content. Scanning or
reading the content, builds awareness to of the message.
Website to promote Younger
Younger developed a presence online and through product demonstrations in the
target market. Both internet and intranet vehicles have given Younger, a presence in
the night facial cream space. Using the methods listed prior and constantly monitoring
the website to assure it stays updated is also crucial. Carroll (2010), talked about the
how maintaining a website adds legitimacy to the medium. Taking the top spot in night
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facial creams, demands that all aspects are always working at peak efficiency. Using
online platforms like the internet and intranet have successfully promoted the product.
Website to promote Younger
Below, the JC Group has presented another intranet item, on the company’s
communication page. Comparing Younger to its rivals and presenting the look of the
item, gives another side of the product. Earlier stated, Younger’s goal is to reach
beyond the target audience. Taking an active online approach is a tactic that draws
users to the product. Positioned properly, Younger, quickly takes the top spot. Strong
writing, editing and proofing of content, are basic components in developing an online
message (Carroll, 2010). The JC Group wants Youngers message heard.
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Reference
Carroll, B. (2010). Writing for the digital media. Routledge, NY
Nerium International (nd). Retrieved from nerium.com
www.drfuhrman.com. (nd). Online library|Articles|Eating for beauty… Retrieved
from
https://www.google.com/search?q=images+of+healthy+skin&biw=1517&bi
h=714&tbm=isch&tbo=u&source=univ&sa=X&ved=0CDUQ7AlqFQoTCNj
Ro-HdhscCFYs7PgodkbMH5A&dpr=0.9#imgrc=id1UcGyk-3xLdM%3A
MedicineNet.com (nd) Best food for healthy skin. Retrieved from
http://www.medicinenet.com/foods_for_healthy_skin_pictures_slideshow/a
rticle.htm
www.Pintrest.com (nd). Double Helix (Black Turquoise). Retrieved from
https://www.google.com/search?q=double+helix+shaped+perfume+bottles
&biw=1517&bih=714&tbm=isch&tbo=u&source=univ&sa=X&ved=0CCwQ
7AlqFQoTCKGdkMPS_sYCFYkUkgodPw0Eqw&dpr=0.9#imgrc=PKyi2F6x
Kinr7M%3A.
www.rossonnorfolk.com. Elizabeth Arden Prevage Anti-Aging Night
Cream. Retrieved from
https://www.google.com/search?q=picture+of+elizabeth+arden+prevage+
night+cream&biw=1517&bih=714&tbm=isch&imgil=lLovmyO6rX005M%25
3A%253BbYmJxacorkfsIM%253Bhttp%25253A%25252F%25252Fwww.ro
ssonnorfolk.com%25252Findex.php%25253Froute%2525253Dproduct%2
5252Fproduct%25252526product_id%2525253D425&source=iu&pf=m&fir
=lLovmyO6rX005M%253A%252CbYmJxacorkfsIM%252C_&dpr=0.9&usg
=__jsKr0BizmgARKQHNvXhsOSYsPZ4%3D&ved=0CEkQyjdqFQoTCKC
15z6hccCFYaVDQodMsMMjw&ei=Ibm7VeCgCIarNrKGs_gI#imgrc=lLovmyO
6rX005M%3A&usg=__jsKr0BizmgARKQHNvXhsOSYsPZ4%3D
www.viewpoints.com. Anew Reversalist Renewal Night Cream. Retrieved
from
https://www.google.com/search?q=picture+of+Avon+Anew&biw=1517&bih
=714&tbm=isch&tbo=u&source=univ&sa=X&ved=0CDQQ7AlqFQoTCJf2u
oj6hccCFQqKDQodWBgJoQ&dpr=0.9#imgrc=jnallHQrewElyM%3A
JC
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SEARCH
GROUP
COMPANY COMMUNICATION
Saturday, August 1, 2015
Takes “Top Spot” from leading competitors
PRODUCT RESEARCH
TESTIMONIALS
Younger enters field of night facial products. A combination of organic and
natural ingredients take years off faces. Outer look of bottle, feel of contents inside are
a few things that make Younger different. Being different, makes Younger more
appealing to women that want to maintain a youthful look. Attracting present crowd
and building new followings are top goals for Younger.
COMPANY NEWS
FACE CARE FACTS
Why fight for top spot in the industry
ARCHIVE
CONTACTS
Leading brands in night facial cream market, Avon’s Anew and Elizabeth
Arden’s Prevage are being challenged. Both products have timeless names behind
them. Those names prove to be leading reason Younger will be top selling brand in
2015-16. According to Nerium.com (2015), night cream and skin care industry made 170
billion last year (2014) in sales. Younger has opportunity to dominate market.
Eat healthy for healthier skin
Research has shown connection between food and
beauty health. Doctors writing on a website state, "What you
put on your plate is even more important than what you put on
your skin” (MedicineNet.com, nd). Read articles from Face Care
Facts page.