BSBA in Information Management
Department of Management, Entrepreneurship and Technology
Strategic objectives
To develop technologists trained with business and leadership skills that will enable
them to quickly transition into several high demand careers.
Community needs
The proposed BSBA IM meets the expressed needs of the business community for
professional and managerial employees in four areas (see Table 1). It accomplishes
this through five common required courses, and four concentrations of four courses
each that targets a different potential career emphasis. Two concentrations would
be implemented initially, and two others at a later date.
Table 1. Concentrations and career emphases
Concentration Description
Careers
Knowledge
Communication
Business strategy
Project management
Change management
Analytic reasoning
Communication
Business intelligence
Statistics
Analytic reasoning
Data management
SQL
Phase 1
Business analysis
Improving the efficiency of organizations through
the use of technology and innovations
Management
analyst
IT manager
CIO
Data analytics
Improving the efficiency of organizations through
the use of data-driven decision-making
Data analyst
Data analytics
analyst
Business data
analyst
Technical
Understanding and developing tools to enable
increased business efficiency
DB admin
Developer
Business Analyst
Program Analyst
Security and
compliance
Assuring that organizations are following industry
and regulatory standards
IT audit
Compliance
Security
Phase 2
Development
Technical expertise
Certifications
Analytic reasoning
Communication
Business reasoning
Communication
General business
understanding
Team management
Control
Analytic reasoning
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Program Structure
Required courses
Five required courses would be completed by all students in the major, including a
new upper division business core course.
1. Data management (IS 475). Introduction to data management concepts
and database design and modeling. Concepts are applied through a course
project focused on data management.
2. Leadership and managerial skills (MGT 471). This class focuses on the
concepts, theories and case studies concerning the leadership and motivation
of people in modern organizations. The class also provides a framework for
observation and analysis, and experience in team assignments for that
observation and analysis.
3. Data analysis (New). This class focuses on technical and statistical concepts
for performing data analysis. Technical tools and skills, including the use of
advanced electronic spreadsheet functionality and statistical packages, are
demonstrated and applied through various projects.
4. Business intelligence II (IS 489). Implementation of Data Warehousing /
Business Intelligence applications including requirements management, data
design, ETL, dimension and cube development, and reporting. Also includes
current issues in data mining and analytics to support business strategic
planning and innovation.
5. Information management capstone (New BUS 496). Capstone course for
the information management degree. Emphasizes a synthesis of all materials
through application on a project for an external organizational client.
(Replaces existing business core capstone)
Elective concentrations
Each student would complete four courses in one of the concentrations listed below.
Students may substitute courses from other tracks with substantive rationale and
departmental approval.
Phase 1 Concentrations—Initial Implementation
Business analysis.
1. Quantitative analysis (MGT 391). Identification and formulation of
decision problems; introduction to the use of quantitative tools in business
including linear programming, non-linear programming, game theory and
similar techniques; construction of quantitative models and their
relationship to the use of electronic computers in business decision making.
2. Technology entrepreneurship—Lean start-up (MGT 304). Businesses
that rely on patentable technologies often employ different business models.
These differences are critical to technology commercialization. This course
provides both business and engineering students with the tools necessary for
participating in the successful introduction of new technology.
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3. Business Plan Creation (MGT 497). Learn how to create investor quality
business plans. Following a step-by-step process to develop your business
plan from an opening executive summary to a financial offering. Students will
be strongly encouraged to collaborate with engineering students in this class.
4. Systems design (IS 370). Introduction to systems design with an emphasis
on business processes. Emphasis is on the use of contemporary development
methodologies including: agile, lean, iterative, systems development lifecycle,
and emerging methods.
Data analytics.
1. Big data and data warehousing (New). Introductory course to big data
concepts, tools and methods. Students will be exposed to and work with big
data sets and derive business solutions from their analyses.
2. IS 381 Java programming (new). Java as a first programming course for big
data.
3. Quantitative analysis (BUS 391). Identification and formulation of decision
problems; introduction to the use of quantitative tools in business including
linear programming, non-linear programming, game theory and similar
techniques; construction of quantitative models and their relationship to the
use of electronic computers in business decision making.
4. Data collection, processing and aggregation for business planning. [IS
463]. [Revised] Old title: Study and Proposal of New Business Systems.
Methods and techniques to acquire data for business and application planning and
development. Topics include data collection, aggregation, and architecture, with
emphasis on structured and unstructured individual and group data acquisition
techniques, such as interviews, surveys, ethnography, and document analysis.
Phase 2 concentrations to be implemented at a later date
Technical.
1. IS 381 Java programming (new). Java as a first programming course for big
data.
2. Advanced programming (New). Continuation of object-oriented
programming. Emphasis is given to larger and more complex projects.
3. Systems design (IS 370). Introduction to systems design with an emphasis
on business processes. Emphasis is on the use of contemporary development
methodologies including: agile, lean, iterative, systems development lifecycle,
and emerging methods.
4. Web development (New). Introduction to development online, and the
connection of a website to a database and other dynamic programming
concepts.
Security and compliance (for future development)
This concentration provides a broad overview of managerial-based security
issues, concepts and topics. Introduction to several security-related tools will be
covered in these courses.
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Internships
An internship during the junior year of the program is strongly recommended.
General education
In order to achieve better performance for graduates in business writing we
recommend substituting the following new course for English 407a.
Business writing and communication (New) Professional and technical
communication is emphasized and developed in this course. Through various
written and oral communication assignments, students are trained to clearly and
properly express complex and difficult ideas to others.
University Undergraduate Learning Objectives
The program addresses all UULOs well. Required and concentration courses
introduce and reinforce each of the UULOs.
1. Intellectual Breadth and Lifelong Learning: IS 475, MGT 391, Big Data (new),
IS 381
2. Inquiry and Critical Thinking: IS 383, IS 489, IS 463
3. Communication: MGT 497, IS 463, IS 370
4. Global/Multicultural Knowledge and Awareness: BUS 496, MGT 471
5. Citizenship and Ethics: MGT 497
Admission to program:
Students will be admitted to the program based on the requirements below. These
rigorous requirements are intended to create a highly selective, high quality
program. With time, these requirements will be raised further to keep enrollment
numbers ideal, and to attract only the most promising students.
Admissions Criteria / Requirements:
 Complete 55 credits (earned or in progress)
 Currently have a minimum 3.00 UNLV GPA
o Or, a 3.00 transfer GPA if this is your first semester at UNLV and you
meet all of the other entrance requirement
 Completed all nine pre-major courses for a BSBA
o C’s are not acceptable for the following courses:
 COM 101
(Oral Communication)
 ECON 261
(Statistics)
 ENG 102
(Composition II)
 All pre-major grades recorded in the MyUNLV system and/or attach
unofficial transcripts showing grades for pre-major
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