Royal College of Physicians: job description
Job title:
Engagement and Communications Assistant
(Full time, permanent role)
Grade:
D
Post number:
MEM112
Department:
Membership team (Membership support and global engagement)
Job context:
The Royal College of Physicians plays a pivotal role as a membership organisation in setting the
standards and through a variety of activities, influencing the quality of medical practice. It conducts
examinations, carries out training, education and research activities and advises the government and
the profession on health and medical matters.
The RCP membership department:
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Develops membership engagement policies and strategy, including recruitment and
retention of members
Develops membership benefits and services to support the educational and professional
development of physicians, plus personal benefits to compliment the core membership
package
Manages all elements of the members’ journey, from application, to payment, to
membership communications, to development of the benefits packages. This work
includes face to face activities, multi-media material and online facilities
Provides reports and statistics about membership activities
Works closely with RCP and federation departments to support the common aim of
providing a relevant and value for money membership package to today’s physicians
Provides membership-related operational advice and expertise to RCP colleagues.
Purpose and scope:
The post holder will support the engagement and communications officer, membership engagement
manager and head of membership to implement and execute engagement and communications
activities in order to meet RCP targets for membership retention and recruitment, reputation and
revenue. The focus of this role is to support RCP’s engagement with members and fellows worldwide
who span the various levels of a physician’s career – from medical student to retired consultant.
The role includes responsibility for assisting in all areas of the membership engagement and
communications strategy from the conception and development of marketing activities to their
execution. This will specifically include writing accurate and engaging copy for monthly marketing
emails, arranging RCP’s presence (and personally manning the stand) at regular conferences and
careers fairs across the UK, and also looking after various small projects.
The Engagement and Communications Assistant will need to undertake a variety of tasks, both
creative and administrative, relating to all areas of the marketing mix. They must demonstrate a lot of
autonomy, initiative, and have the capability to deal with multiple projects and a deadline driven
workload.
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Reports to:
Membership engagement manager
Works closely
with:
All membership staff, membership support and global engagement staff,
communications & external affairs department staff, other departments that
provide membership services and benefits and key external suppliers.
Major
responsibilities:
Communications
 Support and work with the membership engagement coordinator and
Medical careers manager to develop ways to engage and communicate
with prospect and current members
 Write, proof, and edit copy for regular membership marketing emails,
leaflets, web pages, and online content (such as careers profiles) etc.
 Organise, attend and carry out any administration of external and RCP
conferences and events to recruit new members and engage existing
members in the work of the RCP
 Liaise with members and external contacts on a regular basis, such as
conference organisers, maintaining the customer focused and
professional reputation of the RCP
 Ensure that all membership communications are brand and house style
compliant
 Use initiative to lead and take ownership of various other
communications and engagement opportunities as they become
available
Membership benefits and services
 Help strengthen, develop and enhance the RCP membership packages,
including the medical careers resources
 Manage all administrative activities linked to sourcing, securing and
enhancing member benefits
 Edit submitted content, such as the careers profiles, so that they are
ready to post online
Data
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Analyse results for activities to determine ROI- looking at online and
event
Assist with various membership data input activities throughout the
year
Coordinate collection and management of member data in line with the
RCP’s obligations under the Data Protection Act 1998
Help manage lists and reports for research and mailing purposes.
Research activities
 Assist with membership research activities: to include surveys,
feedback forms, internal and external benchmarking and focus groups
 Contribute to the development and promotion of the RCP survey panel.
Other
 Support the subscription administration team with incoming calls and
email enquiries
 Any other duties as may be reasonably expected and which are
commensurate with the level of the post.
 Adhere and comply with the provisions of the RCP’s Health and Safety
Policy.
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Undertake all duties and responsibilities in compliance with the rules
and regulations encompassing equal opportunities.
Terms and conditions
Salary scale
£22,000 (full time; does not include NI, staff welfare etc.)
Annual leave
Grades A – D 27 days annual leave plus statutory holidays (full-time)
Other benefits:
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35 hour week (grades A-E inclusive)
Flexi-time (grades A-E inclusive) (under review)
Generous holiday entitlement (under review)
Pension scheme (currently permanent staff only)
Free staff restaurant
Interest-free season ticket loan (following completion of probation)
Maternity policy
Computershare childcare vouchers
Comprehensive training package
Occupational health services
Corporate gym membership
Cycle scheme
Use of facilities
In addition to the RCP benefits set out above, the RCP complies with all statutory rights;
details of which can be found at http://www.berr.gov.uk/employment/
Full details on any of the above benefits can be gained from the HR department upon
request or, following employment, via the RCP intranet.
In consultation with staff, benefits and policies may be reviewed and changed over time.
RCP operates a “no smoking” policy
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Royal College of Physicians: person specification
Position:
Engagement and Communications Assistant
Job Number: MEM112
Department: Membership support and global
engagement department
Date: 1st June 2015
General and professional education
Essential
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A minimum of one year’s experience within a
marketing and communications environment with a
focus on driving customer engagement and loyalty,
and providing professional service provision
Educated to degree level or equivalent standard.
Application
Interview
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Desirable
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Marketing related qualification.
Technical competencies
Essential
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Excellent administrative skills
Excellent written communication skills, including
experience of writing engaging and accurate
marketing copy
Understanding of the range of marketing and
engagement tools, and the marketing mix
Knowledge of member or customer databases
(CRM/MRM)
Intermediate experience of Microsoft Office suite
(Word, Outlook, Excel as the minimum)
Understanding of the Data Protection Act.
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Application
Interview
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Application
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Interview
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Desirable
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Experience of new internet engagement tools and
applications including social media
RCP competencies
Essential
A1: taking responsibility
1. Uses own initiative and takes ownership of
implementing tasks and ideas. Adapts to agreed
changes and new ways of working positively,
effectively and completely
ii. Accepts changes that are agreed, and works positively to
make them effective
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A2: acting professionally
2. Maintains the brand and reputation of the RCP in all
communication with external contacts. Exercises integrity
and judgement in dealing with privileged information or
giving information or advice
ii. Demonstrates integrity and discretion when dealing with
sensitive information or advice
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A3: learning and developing
2. Takes clear responsibility and initiates actions for own
development
ii. Identifies personal learning needs from time to time, and
actively seeks authorisation to undertake appropriate
learning activities.
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A4: advocates RCP values
2. Shows enthusiasm for achieving service improvements
ii. Occasionally identifies service improvements and offers
suggestions for implementation
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B2: collaborating
3. Takes steps to establish and develop effective
relationships both within and across functional and
geographical divides in RCP
ii. Successfully establishes and develops relationships as and
when the need arises
C1: planning
4. Uses effective decision making skills to manage changes
in plans and to prevent project delays
ii. Will address issues as they become necessary, and select a
course of action that will lead to positive project progress
C2: uses resources well
2. Uses the features of a range of software systems
relevant to work
ii. Is proficient in the use of regularly used features of a
range of appropriate software
C4: problem solving
2. Uses a range of analytical and creative problem solving
techniques and processes to deal with situations,
recognising when existing approaches are no longer valid
ii. Understands that different situations may need different
techniques and applies these as appropriate
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D2: diagnosing/ anticipating
1. Analyse data and information on trends so that others
can gain insights into the future and are able to take a
position on new circumstances
i. Analyses data and draws conclusions for own use
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